Macy Harris
Newport News,VA
Summary
Enthusiastic, detail-oriented and insightful Public Affairs Specialist bringing 7.5 years of U.S. federal government and Public Affairs experience. Produces creative content and looks for innovative strategies to achieve communication objectives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Public Affairs Specialist
U.S. Department Of The Air Force
09.2022 - Current
- Wrote and published speeches, press releases, media responses and public service announcements.
- Developed communication campaigns and public affairs guidance.
- Analyzed data to assess performance of different statements, posts and campaigns.
- Forged strong media relationships to further public relations goals.
- Produced and distributed photos, videos and other content for digital use.
- Updated social media accounts and websites.
- Planned and executed community engagement initiatives.
- Developed messaging and talking points for senior leaders.
- Served as communication advisor.
Public Affairs Specialist
U.S. Department Of The Navy
06.2019 - 09.2021
- Produced comprehensive Public Affairs campaigns to increase public awareness and engagement.
- Researched, wrote, and disseminated materials for internal and external audiences.
- Spearheaded photo, video, and social media content production, editing, and publishing.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Crisis communication expert.
- Wrote press releases and coordinated media response for routine use and crisis management.
- Forged strong media relationships to further public relations goals.
- Reviewed/approved technical authored works for publication.
- Built consistent joint-service branding and messaging.
- Served as protocol/event planner.
Public Affairs Specialist
U.S. Department Of The Air Force
10.2017 - 06.2019
- Produced communication plans, campaigns and strategy linking the public and military to promote maximum information sharing regarding commander's intent, operations and events.
- Provided counsel to leadership regarding community and media issues affecting members.
- Developed communication products in line with visual information programs (i.e news releases/press releases, talking points and speeches, fact sheets, news and feature articles, web-based content, briefings, newsletters, photographs and videos.)
- Served as military liaison with the community.
- Coordinated base tours and aircraft flights for VIPs to enhance understanding of Air Force mission and commander's goals.
- Interpreted complex data to advise about content propriety, timing, and relative importance for social media to maximize effectiveness.
- Hosted weekly radio show.
- Pitched stories to local media outlets.
- Coordinated town halls and press conferences.
- Developed and delivered social media training base-wide.
Editorial Assistant
U.S. Department Of The Army
12.2015 - 10.2017
- Proofread and edited approximately 400 Strategy Research Projects (master's-level thesis) per year for correct format and structure for publication.
- Assisted with layout work to meet aggressive production schedules.
- Instructed senior foreign military officers in English language citation and editorial concepts.
- Prepared and edited written correspondence to routine inquiries.
- Planned and organized events.
- Served as Title 10 Hiring Committee manager.
Education
Master of Arts - Global Issues
University of Denver
Denver, Colorado02.2018
Bachelor of Arts - International Area Studies
University of Oklahoma
Norman, Oklahoma06.2015
High School Diploma -
AFNORTH International School
Brunssum, The Netherlands06.2011
Skills
- Social Media Expertise
- Website Development and Maintenance
- Producing Content (photo, video, news or press release/statements, articles, newsletters)
- Media Interviews
- Event Coverage
- Marketing Activities
- Crisis Communication and Response
- Answering Media Requests
- Coordinate Events
- Internal Communications
- Brand Management
- Build Marketing Campaigns
- Copyediting
- Time Management
Certification
- Public Affairs and Communication Strategy Qualification Course - April - June 2022 (Recognized as Honor Grad)
- Federal Emergency Management Agency Public Information Officer (PIO) Course - 2019
Timeline
Public Affairs Specialist
U.S. Department Of The Air Force
09.2022 - Current
Public Affairs Specialist
U.S. Department Of The Navy
06.2019 - 09.2021
Public Affairs Specialist
U.S. Department Of The Air Force
10.2017 - 06.2019
Editorial Assistant
U.S. Department Of The Army
12.2015 - 10.2017
Master of Arts - Global Issues
University of Denver
Bachelor of Arts - International Area Studies
University of Oklahoma
High School Diploma -
AFNORTH International School
- Public Affairs and Communication Strategy Qualification Course - April - June 2022 (Recognized as Honor Grad)
- Federal Emergency Management Agency Public Information Officer (PIO) Course - 2019
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