Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Work Preference
Software
Timeline
Hi, I’m

Madalyn Greenstreet

Leander,TX
Madalyn Greenstreet

Summary

Innovative professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with customers and increasing conversions.

Overview

2

Certificates

1
Language
2

Years of professional experience

Work History

Big Barker Dog Beds

Content Strategist
10.2022 - Current

Job overview

  • Spearheaded partnerships with influencers to meticulously curate both organic and sponsored content for whitelist integration.
  • Crafted numerous captivating video assets tailored for diverse product launches and marketing campaigns.
  • Orchestrated comprehensive content strategies, meticulously planned schedules, and engaging campaigns across leading social media platforms, including Facebook, Instagram, and TikTok.
  • Conducted weekly in-depth data analysis to distill actionable insights, subsequently generating performance reports for precise evaluation.
  • Demonstrated proficiency in overseeing Amazon posts, coupled with delivery of data-driven insights to enhance overall brand presence.
  • Successfully managed high-impact projects such as giveaways and promotional initiatives closely tied to our social media endeavors.
  • Maintained streamlined content queues and meticulously organized calendars to ensure optimal content delivery and engagement.
  • Skillfully curated and effectively shared user-generated content to bolster brand authenticity and customer engagement.
  • Managed 4 social media platforms, ensuring consistent brand voice and message.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of competition.
  • Collaborated with team members to develop creative campaigns for social media platforms.

Freelance

Social Media Marketing Specialist
06.2022 - 04.2024

Job overview

  • High level management skills leading accounts over 1 million in following
  • Proficiently executed and managed content schedules across multiple platforms, including Facebook, Instagram, and TikTok, ensuring timely and consistent content delivery.
  • Skillfully crafted compelling and platform-specific content, aligning each piece with unique characteristics and audience preferences of Facebook, Instagram, and TikTok.
  • Utilized Meta Suite and AgoraPulse to efficiently schedule and automate posts, optimizing content distribution and engagement strategies.
  • Managed social media accounts on day-to-day basis to increase account recognition by creating engaging content.
  • Diligently monitored content progress and tracked performance metrics using meticulously maintained spreadsheets, enabling data-driven decision-making and continuous improvement.
  • Actively engaged with online communities by promptly responding to comments, fostering meaningful interactions with followers, and collaborating with relevant accounts to enhance brand presence and customer engagement.

Healthy Pet

Shift Manager
01.2017 - 10.2022

Job overview

  • Handled escalated customer issues effectively, demonstrating strong problem-solving skills while upholding company values and standards.
  • Trained new employees on company policies, procedures, and job responsibilities, ensuring seamless integration into the team.
  • Trained and mentored new employees to maximize team performance.
  • Improved overall team performance by effectively delegating tasks and providing clear instructions.
  • Provided tailored pet care solutions and personalized nutritional plans to customers.
  • Demonstrated leadership by training and ensuring compliance of multiple employees with company policies, emphasizing attention to detail.
  • Proficiently operated computerized systems for efficient workflow for delivery orders via phone, delivering enthusiastic and helpful responses.
  • Promptly handled damaged product returns, adjusted inventory, and facilitated clear communication among stakeholders.
  • Managed purchase orders and maintained supplier communication for financial and fulfillment efficiency.

Education

Leander High School
Leander, TX

High School Diploma
06.2019

Skills

  • Social Media Management
  • Photo and Video Editing
  • Teamwork and Collaboration
  • Content Creation
  • Content Development
  • Social Media Strategy
  • Content scheduling
  • Verbal and written communication
  • Marketing Analytics
  • Community Engagement
  • Social Media Copywriting
  • Influencer Marketing

Certification

  • Social Media Marketing, HubSpot Academy - September 2023-October 2025
  • Get Started Using Google Analytics, Skillshop - October 2023 - October 2024

Accomplishments

  • Achieved a 266.667% year-over-year increase in purchases through the strategic restructuring of content plans.
  • Achieved a significant year-over-year increase in add-to-cart actions by effectively driving website traffic through precise and efficient organic social media strategies.
  • Increased influencer following by over 90,000 in less than six months through the development of an effective content strategy and proactive community engagement.
  • Successfully partnered with 14 brands for an 8-day Christmas giveaway, driving sales generated by organic social media to increase by 900% compared to the previous week.
  • Collaborated with team of 5 in the development and release of numerous new products.

Work Preference

Work Type

Full Time

Location Preference

RemoteHybrid

Important To Me

Company CultureCareer advancementWork-life balance

Software

Google Analytics

Shopify

AgoraPulse

Trello

Wordpress

Gorgias

Klayvio

Meta Business Suite

Zipify

Timeline

Content Strategist

Big Barker Dog Beds
10.2022 - Current

Social Media Marketing Specialist

Freelance
06.2022 - 04.2024

Shift Manager

Healthy Pet
01.2017 - 10.2022

Leander High School

High School Diploma

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Madalyn Greenstreet