Maddie Cooper
Seattle,WA
Summary
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Marketing Strategist
Odd Dog Media
07.2022 - Current
- Monitored online trends, conversations and innovations to optimize strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Led projects to high profile clients and key stakeholders to maximize advertising potential and enhance buy-in.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Drove over $100,000 in revenue through new Google Ads and Paid Social advertising innovations in 3 months.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Devised effective link-building campaigns to increase website authority and visibility.
Brand Identity Designer
Contracted
07.2017 - Current
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Created and managed budgets to maximize brand reach and engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Researched and identified new opportunities for product and brand development.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed custom designs to visually represent effective brand strategy. Oversaw and executed all subsequent content creation.
Lead Graphic Designer
Contracted
07.2017 - 12.2022
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, brochures, banners, and signs.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
Director of Marketing and Promotions
Leibsohn & Company
01.2022 - 08.2022
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
Education
Associate of Arts - Graphic Design
University of Cincinnati Blue Ash College
Cincinnati, OH05.2019
Bachelor of Arts - Communications
University of Cincinnati
Cincinnati, OH05.2017
Skills
- Strategic Planning
- Graphic Design
- Digital Content Development
- SEO Strategy Development & Execution
- SEM Trend Optimization
- UX/UI Design Implementation
- Brand Strategy Research
- Copywriting & Keyword Research
Certification
- Google Ads Certified - 2023
- UX Design Certified - Uxcel, 2022
Timeline
Senior Marketing Strategist
Odd Dog Media
07.2022 - Current
Director of Marketing and Promotions
Leibsohn & Company
01.2022 - 08.2022
Brand Identity Designer
Contracted
07.2017 - Current
Lead Graphic Designer
Contracted
07.2017 - 12.2022
Associate of Arts - Graphic Design
University of Cincinnati Blue Ash College
Bachelor of Arts - Communications
University of Cincinnati
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