MADISON O'BRIEN
Carlsbad,CA
Summary
Strategic B2B marketer with 6+ years of experience building marketing strategies that align business objectives with sales enablement, customer marketing, executive communications, demand generation, and thought leadership. Experienced leading integrated marketing programs across enterprise technology markets, translating complex solutions into compelling customer value and supporting business growth through targeted, account-based marketing.
Overview
9
9
years of professional experience
Work History
Marketing Communications Manager
Boingo Wireless
11.2023 - Current
- Built Boingo's first convention center go-to-market strategy, defining target venues, buyer audiences, competitive positioning, sales enablement, and a content roadmap that generated sales materials, customer stories, and account-based marketing campaigns for a new business vertical.
- Developed annual marketing strategies for Boingo's highest-priority growth markets—including Top 20 Big Box retailers, Top 25 Airports, Top 25 Sports & Entertainment venues, convention centers, and Tier One carrier accounts—prioritizing target accounts, executive engagement, customer marketing, industry events, and campaign investments to support business objectives.
- Developed sales enablement strategies that equipped sales teams to position DAS, Wi-Fi, private networks, carrier services, and managed connectivity solutions through market-specific pitch decks, eBooks, executive presentations, sell sheets, customer success stories, and account-specific messaging.
- Turned marquee customer partnerships—including the New York Mets, LAX, Costco, and Las Vegas Convention Center—into launch campaigns, customer success stories, executive presentations, and sales enablement that supported enterprise business development.
- Translated business objectives into integrated marketing programs, aligning customer marketing, executive engagement, thought leadership, digital campaigns, and account-based marketing to generate pipeline, support customer retention, and strengthen Boingo's market position.
- Led marketing strategy and execution for industry conferences, sponsorships, and executive engagement initiatives, developing keynote messaging, executive presentations, video production, promotional campaigns, sponsorship activations, and customer engagement.
Senior Talent Manager
Be Social Group
Los Angeles, CA
03.2021 - 11.2023
- Developed and executed integrated influencer marketing campaigns for technology, lifestyle, and consumer brands, creating campaign strategies, brand messaging, and creator partnerships that increased brand awareness and customer engagement.
- Managed six-figure marketing campaigns from strategy through execution, overseeing budgets, timelines, creative deliverables, talent partnerships, and client communications to ensure successful campaign delivery.
- Built and managed strategic brand partnerships, aligning influencer programs with business objectives while strengthening client relationships and increasing average deal size by more than $30K through contract negotiations and partnership expansion.
- Analyzed campaign performance to optimize content, improve engagement, and refine future marketing strategies using audience insights and campaign analytics.
Talent Manager
Be Social Group
Los Angeles, CA
03.2020 - 03.2021
- Managed brand and client partnerships, overseeing campaign execution, deliverables, timelines, and cross-functional coordination to ensure successful fulfillment of contractual commitments.
- Streamlined team workflows and project management processes, improving operational efficiency, campaign execution, and collaboration across internal teams and external partners.
Executive Assistant
Creative Artists Agency
Los Angeles, CA
04.2017 - 03.2020
- Supported senior executives in a high-trust, high-pressure environment, managing complex projects, executive communications, high-profile client relationships, and confidential business matters while serving as a trusted liaison across leadership, talent, and internal teams.
Education
B. A - English & Creative Writing
University of California, Berkeley
Berkeley, CA05-2016
Skills
- Go-to-Market (GTM) Strategy
- Integrated Marketing
- Account-Based Marketing (ABM)
- Sales Enablement
- Customer Marketing
- Product & Solution Messaging
- Content Strategy
- Executive Communications
- Thought Leadership
- Demand Generation
- AI-Powered Marketing
- Cross-Functional Leadership
Timeline
Marketing Communications Manager
Boingo Wireless
11.2023 - Current
Senior Talent Manager
Be Social Group
03.2021 - 11.2023
Talent Manager
Be Social Group
03.2020 - 03.2021
Executive Assistant
Creative Artists Agency
04.2017 - 03.2020
B. A - English & Creative Writing
University of California, Berkeley