Maddy Scott
Los Angeles,CA
Summary
Deadline-oriented and focused on overseeing accounts and projects from concept through final delivery. Successful at creating and maintaining brand messages, marketing strategies, and key graphic productions. Resourceful and hardworking with a constant drive to learn.
Overview
16
16
years of professional experience
Work History
Brand Ambassador/Social Media Manager
Adeedo Plumbing and JW Heating and Air
Angeles, California
12.2024 - Current
- Represented the company at local events, fostering connections with potential clients and partners.
- Attended trade shows, conferences, and other marketing events as a representative of the company.
- Distributed marketing materials to enhance awareness of plumbing services in the community.
- Developed successful social media campaigns for multiple social media platforms, such as Instagram, Facebook, and LinkedIn.
- Increased follower count by over 100% on Instagram. Increased engagement, reach, and impressions across all social media accounts.
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Collaborated with other departments to ensure brand consistency across all channels.
- Identified potential opportunities for collaborations between the company and other organizations.
- Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
Digital Marketing Specialist
Southland Credit Union
Los Alamitos, CA
02.2022 - 03.2023
- Proven expertise in key digital media tools including SEO, PPC, online video, content marketing, copywriting, social media marketing, and paid social media marketing
- Develops social media initiatives and helps oversee and approve weekly content on Facebook, Twitter, Instagram, LinkedIn, and emerging social platforms to engage current and prospective followers
- Builds relationships with news outlets to increase positive brand awareness in community
- Measures and reports performance of digital campaigns to assess against goals and KPIs
- Audits and optimizes website to verify proper performance, visibility, and accessibility
Social Media Marketing Manager
Ceemi Agency
Long Beach, CA
03.2021 - 02.2022
- Created and published content on all major social media platforms for over 250 businesses, effectively communicating each company’s message and improving search engine ranking
- Worked extensively with both B2B and B2C fabrication and architectural businesses, as well as residential and commercial real estate firms
- Collaborated with marketing team to coordinate social media advertising campaigns to achieve unified marketing strategy
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses
- Assisted with the creation of blogs and spearheaded all social media content
Social Media Manager
Westside Dogs LA
Los Angeles, CA
10.2019 - 03.2021
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and social media platforms
- Supported sales process by engaging appropriately when responding to online audience inquiries and posted comments
- Proposed innovative storylines for Instagram content and developed campaigns to promote brand engagement
- Handled all scheduling for clients and employees
Event Manager
Justice League LA
Los Angeles, CA
12.2018 - 10.2019
- Handled the management and production of various community fundraising campaigns
- Provided mentorship, support and necessary resources to new fundraisers
- Drove profit through persistent, yet personable outreach techniques
- Trained incoming team members to ensure best practices are clearly communicated and effectively maintained
Graphic Designer
Pacific Palisades Womans Club
Pacific Palisades, CA
03.2015 - 12.2017
- Designed and implemented strategic print marketing campaigns
- Executed and produced new designs for all promotional collateral, from event invitations to street banners
- Rebranded visual identity to streamline brand image
- Coordinated and promoted special events for local community, club members, and sponsors to maintain charitable, philanthropic reputation
- Assisted with various administrative tasks
Event Manager
Hornblower Cruises and Events
Marina del Rey, CA
09.2009 - 08.2015
- Proved to be a vital asset to the overall success of the company and its events through demonstrated initiative, leadership, and teamwork
- Ensured courteous and professional communication with both internal and external guests, addressing any complaints and resolving them with ease and efficiency
- Trained and oversaw all incoming team members to ensure quality customer service, and consistent safety measures, were effectively taught and maintained
- Performed inventory controls to reduce food and beverage losses, and maintain well stocked workspace
- Awarded “Employee of the Quarter” for outstanding guest feedback
Education
Bachelors of Fine Art - Graphic Design
California State Polytechnic University, Pomona
Pomona, CA2015
Skills
- Social Media Management
- Online marketing and advertising
- Search engine optimization (SEO)
- Content generation and management
- Graphic design/Adobe Creative Suite
- Copywriting and editing
- Consistent brand messaging
- Interpersonal, oral, and written communication
Timeline
Brand Ambassador/Social Media Manager
Adeedo Plumbing and JW Heating and Air
12.2024 - Current
Digital Marketing Specialist
Southland Credit Union
02.2022 - 03.2023
Social Media Marketing Manager
Ceemi Agency
03.2021 - 02.2022
Social Media Manager
Westside Dogs LA
10.2019 - 03.2021
Event Manager
Justice League LA
12.2018 - 10.2019
Graphic Designer
Pacific Palisades Womans Club
03.2015 - 12.2017
Event Manager
Hornblower Cruises and Events
09.2009 - 08.2015
Bachelors of Fine Art - Graphic Design
California State Polytechnic University, Pomona