Madeline Parsonnet

• Planned and executed in-store events and pop-ups across all retail locations, negotiating terms with vendors, coordinating catering and bartending, sourcing supplies, and communicating event timelines and details to the social media team.
• Organized out-of-town trunk shows, including booking travel, coordinating with host stores, selecting and managing product shipments, and overseeing return logistics.
• Managed end-to-end photoshoot production by booking models, photographers, and hair/makeup artists; coordinating product pulls and studio delivery; ensuring adherence to shot lists; and aligning production and social media teams on deadlines and asset needs.
• Coordinated and managed team travel and meeting logistics, including flights, hotels, ground transportation, and scheduling.
• Oversaw ShopMy influencer program, managing influencer codes, ongoing communication, and the creation of curated digital lookbooks.
• Supported production and warehouse operations by conducting quality control for incoming inline and wholesale product, packing wholesale orders, performing cycle counts, and coordinating core supply replenishment.
• Assisted with warehouse organization and process streamlining to improve operational efficiency.
• Created seasonal linesheets for both inline and wholesale collections.
• Generated and managed purchase orders for inline seasonal buys and accurately received inventory as product arrived.

Developed and optimized product pages on Shopify, driving online visibility and increasing sales.
Managed inventory control through precise counting and systematic updates, ensuring efficient stock levels.
Conducted rigorous quality checks on in-line and wholesale production to maintain high standards.
Updated receiving log daily to accurately reflect quantities received, facilitating effective inventory management.
Supported domestic production by sewing tags and care labels with precision.
Packaged and fulfilled orders for online and mobile channels, guaranteeing timely delivery.
Assigned style and SKU numbers for new products, streamlining inventory tracking processes.
Created detailed production line sheets and influencer line sheets to enhance team communication.

• Crafted engaging content for LeadAbroad's social media channels during study abroad program in Florence, Italy, aligning with trend directives and promoting personalized links.

• Created a personal platform to enhance shopping experiences for users.
• Curated engaging public collections and collages to showcase products.
• Executed monthly challenges assigned by campus supervisor to foster participation.

• Managed customer expectations and guided navigation of sales processes.
• Acquired insights into best practices by shadowing sales professionals.
• Welcomed customers and assisted with merchandise selection and purchase completion.
• Participated in virtual sales training workshops to enhance sales skills.
• Contributed to wholesale apparel and gift market shows alongside brands like Teleties and Cat's Pajamas.

• Stocked merchandise, processed sales, returns, online orders, and inventory.
• Opened and closed store independently and prepared nightly bank drop for manager.
• Developed and maintained positive client relationships with clients and referrals.

• Brought forth a strong ability for multitasking and prioritizing tasks.
• Effectively used my management skills to complete all front desk demands.
• Answered phone calls, greeted clients, maintained salon schedule, filing, and bookkeeping.