Madeline (Maddie) Anderson
Bermuda Dunes,CA
Summary
Entertainment and event professional with 4+ years of experience in VIP services, guest relations, and live event operations. Known for exceeding sales goals, streamlining logistics, and delivering premium experiences under pressure. Seeking to bring this expertise to a dynamic, growth-oriented team.
Overview
6
6
years of professional experience
Work History
Events & Marketing Manager
Acrisure Arena/Coachella Valley Firebirds
Palm Desert, CA
10.2025 - 12.2025
- Coordinated pre- and during-event entertainment by scheduling talent, vendors, and partners to enhance guest engagement.
- Led cross-department teams in event setup and activations, ensuring clear communication and high operational standards.
- Supported senior leadership in large-scale planning meetings, managing logistics, timelines, and run-of-show details for concerts and Firebirds games.
- Managed event data, administrative workflows, and documentation while delivering exceptional guest service and resolving issues professionally.
VIP Services Coordinator
House of Blues Anaheim/Live Nation
Anaheim, CA
03.2023 - 10.2025
- Served as the primary point of contact for 1500+ VIP accounts and increased client retention and satisfaction each year.
- Managed logistics for large-scale, detail-sensitive events for numerous high-profile clients/attendees.
- Exceeded sales goals through personalized client engagement, delivering measurable ROI/ROO and finishing 2024 at 106% of Renewal, 175% of New Sales, and 124% Overall.
- Utilized Salesforce, SevenRooms, and Microsoft Office Suite for client data entry and reporting.
Foundation Room VIP Host
House of Blues Anaheim
Anaheim, CA
01.2022 - 03.2023
- Assisted high-profile clientele during live events with ticketing, seating, and questions/complaints during live events with elevated guest volume.
- Developed meaningful client relationships, leading to a promotion with greater responsibilities to assist them and higher venue operations.
- Successfully boosted VIP membership sales by providing guests with a fulfilling experience and walking them through our sales pitch and contract.
- Led training sessions for new staff on sales techniques and fast-paced venue logistics.
Lead Front Desk Associate
Concourse Bowling Center
Anaheim, CA
01.2021 - 03.2023
- Managed front desk operations by delivering friendly and efficient customer service in an active entertainment environment.
- Effectively resolved guest frustrations
- Trained new front desk staff, enhancing team cohesion and productivity.
- Performed maintenance on bowling alley machinery which streamlined the customer experience.
Account Manager
Eclipse California
Anaheim, CA
05.2020 - 01.2021
- Increased client satisfaction and maintained high client retention rate for 150+ personal accounts by building strong relationships and addressing their needs promptly.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Assisted in the development of training materials for new hires, ensuring smooth onboarding process.
- Enhanced team performance with regular training sessions on product knowledge and customer service.
Education
Bachelor of Arts - Media Journalism, Film Analysis & Criticism
Azusa Pacific University
Azusa, CASkills
- Technical — Salesforce, SevenRooms (CRM), Ticketmaster/TM1, Microsoft Office Suite, Adobe Lightroom/Photoshop, Canva, and Social Media platforms (Instagram/Twitter/TikTok/Facebook)
- Interpersonal — Client & team relationship development, verbal & written communication, adaptability, leadership, conflict resolution
- Creative — Content strategy, visual communication, brand messaging, and creative direction
- Administrative — Data entry, inventory tracking, expense reporting, and time management under pressure
https://www.linkedin.com/in/m-anderson-/
Timeline
Events & Marketing Manager
Acrisure Arena/Coachella Valley Firebirds
10.2025 - 12.2025
VIP Services Coordinator
House of Blues Anaheim/Live Nation
03.2023 - 10.2025
Foundation Room VIP Host
House of Blues Anaheim
01.2022 - 03.2023
Lead Front Desk Associate
Concourse Bowling Center
01.2021 - 03.2023
Account Manager
Eclipse California
05.2020 - 01.2021
Bachelor of Arts - Media Journalism, Film Analysis & Criticism
Azusa Pacific University