MADISON ASBURY
Olathe,KS
Summary
Sophomore at Kansas State University pursuing a Bachelor’s in Marketing with a Minor in Digital Media, combining hands-on experience in social media management, leadership, and customer engagement with strong analytical and design skills. Proficient in Microsoft Office and Adobe Creative Cloud, with experience creating and executing content strategies for TikTok and Instagram, managing retail operations as a shift lead, and collaborating on domestic and international technical projects. Skilled in brand communication, consumer insights, project coordination, and digital media tools, with a proven ability to balance creative and analytical approaches to drive results. Passionate about leveraging creativity, strategy, and technology to develop impactful marketing campaigns.
Overview
5
5
years of professional experience
Work History
Server
The Shack
Overland Park, KS
06.2022 - Current
- Engaged directly with diverse customers daily, developing strong communication and relationship-building skills.
- Applied strategic upselling techniques to increase average ticket sales and promote featured items.
- Observed customer behavior and preferences to tailor recommendations, enhancing overall guest satisfaction.
- Represented the restaurant’s brand image through professional presentation and consistent service standards.
- Thrived in a high-energy, team-oriented environment requiring adaptability, time management, and problem-solving.
Shift Lead/Sales Associate
Once Upon A Child
Overland Park, KS
11.2020 - Current
- Led daily retail operations while maintaining brand standards and delivering strong customer experiences.
- Managed store financials, including cash handling, reconciliation, and deposits with a high level of accuracy.
- Trained staff on POS systems and customer engagement strategies to improve efficiency and sales performance.
- Developed and executed social media content strategies for TikTok and Instagram, strengthening local brand awareness and customer engagement over a 1.5-year period.
- Leveraged trend analysis and audience insights to create engaging content that aligned with brand messaging and promotional goals.
CAD Design Intern
Poole Fire Protection Engineering Internship
Olathe, KS
05.2023 - 08.2023
- Analyzed building plans and conducted fire protection code reviews to ensure regulatory compliance across domestic and international projects.
- Collaborated with senior engineers to translate technical requirements into clear, accurate design documentation.
- Participated in strategic project meetings, gaining insight into client communication, timeline management, and project coordination.
- Strengthened attention to detail and analytical skills by verifying complex specifications and identifying compliance gaps.
- Contributed to high-stakes projects requiring precision, cross-team collaboration, and adherence to strict industry standards.
Education
Marketing And Digital Media
Kansas State University
Manhattan05-2028
High School Diploma -
Olathe East High School
Olathe, KS05.2024
Skills
- Social Media Strategy & Content Creation
(Managed TikTok & Instagram for 15 years; created trend-based, brand-aligned content) - Brand Representation & Customer Engagement
(Frontline experience as a server and shift lead; built customer relationships and strengthened brand perception) - Digital Marketing & Media Fundamentals
(Minor in Digital Media; understanding of visual communication and platform strategy) - Consumer Behavior Insight
(Marketing major real-world sales/upselling experience observing customer preferences) - Leadership & Team Management
(Shift Lead experience supervising staff, training on POS systems, and overseeing operations)
- Analytical & Research Skills
(Fire code analysis, compliance review, blueprint evaluation — shows attention to detail and critical thinking) - Project Coordination & Cross-Functional Collaboration
(Participated in engineering meetings; worked on domestic and international projects) - Sales & Persuasive Communication
(Upselling, promotions, and driving in-store engagement) - Financial Accountability & Operational Awareness
(Banking responsibilities, cash reconciliation, understanding business performance metrics) - Technical Design Proficiency (CAD & Visual Thinking)
(CAD Club, Engineering Internship, Design Academy graduate — strong visual and structured thinking skills)
Accomplishments
- Grew TikTok and Instagram engagement for Once Upon A Child over 1.5 years through strategic content creation and trend analysis.
- Supervised and trained a team as Shift Lead, improving POS system efficiency and ensuring smooth daily operations.
- Mentored new team members, helping them adopt best practices in customer service and sales strategies.
- Applied CAD and technical design skills to assist engineers on complex projects, improving workflow and documentation accuracy.
- Graduated with High Honors from Olathe East Design Academy, completing a rigorous program focused on design thinking and creative problem-solving.
- Balanced academic excellence with extracurricular involvement in Volleyball, CAD Club, and American Sign Language Club, demonstrating teamwork, discipline, and time management.
- Active member of Women in Business, participating in networking, mentorship, and leadership development opportunities.
Languages
American Sign Language
Professional Working
Timeline
CAD Design Intern
Poole Fire Protection Engineering Internship
05.2023 - 08.2023
Server
The Shack
06.2022 - Current
Shift Lead/Sales Associate
Once Upon A Child
11.2020 - Current
Marketing And Digital Media
Kansas State University
High School Diploma -
Olathe East High School
ADDITIONAL INFORMATION
- Technical Skills: Leadership, Purchasing Analysis, Social Media Coordination, CAD, Excel
- Languages: English, American Sign Language
- Awards/Activities: Received the "Project Leadership" Award for outstanding contributions to project innovation, creation, and collaboration
- Volunteering: Fostering animals and assisting at Purple Paws in Manhattan, KS