Madison Crane
Howell,NJ
Summary
Digital Marketing Professional with over 5 years of expertise in producing impactful and customer-centric digital marketing campaigns. Proven ability to assess business requirements and deploy strategic initiatives, resulting in revenue uplift and enhanced brand development.
Overview
6
6
years of professional experience
Work History
Digital Marketing Associate
E Healthcare Solutions
Claymont
09.2019 - Current
- Develop and evaluate corporate marketing goals, strategies, and objectives
- Execute marketing initiatives including email campaigns, social media posts, digital banner ads, media kits, and video advertisements to promote EHS products and services
- Coordinate content schedules for blog posts, social media posts, email campaigns, and eNewsletters to ensure consistent messaging and engagement
- Strategize and track marketing qualified leads to optimize campaign effectiveness and drive conversion.
Event Partnerships and Content Manager
Pharma Marketing Network
Claymont
09.2019 - Current
- Expanded PMN partnerships from promoting 3 Pharma Marketing events a year to promoting over 50 annual events
- Manage partner relationships and execute all sponsorship obligations to ensure client expectations are exceeded
- Manage our PMN Editorial Advisory Board’s quarterly content submissions
- Drive engagement through bi-weekly eNewsletters featuring new PMN content, including webinars, podcasts, articles, and industry events.
Social Media Manager
Kali-O’s Juice Box
Point Pleasant
05.2018 - 09.2019
- Updated and maintained social media accounts including Instagram and Facebook
- Created marketing campaigns to promote monthly events across online media and communication channels
- Maintained daily posts on social media platforms to enhance online traffic and ROI
- Cross-promoted our products with other partners.
Education
Bachelor of Arts - Advertising
Rowan University
Skills
Salesforce
Pardot
WordPress
Microsoft Office
Google Analytics
Social Media
Hootsuite
Canva
Visme
IMovie
Video Editing
Email Marketing
Timeline
Digital Marketing Associate
E Healthcare Solutions
09.2019 - Current
Event Partnerships and Content Manager
Pharma Marketing Network
09.2019 - Current
Social Media Manager
Kali-O’s Juice Box
05.2018 - 09.2019
Bachelor of Arts - Advertising
Rowan University