Summary
Skills
Certification
Work History
Education
Timeline
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Madison Frasinelli

Madison Frasinelli

Pittsburgh,PA

Summary

As a young professional in wedding/event planning, marketing, and sales, I bring drive and extensive hands-on experience in all areas of event management. My expertise and certifications extend to working with a wide range of vendors and suppliers, ensuring seamless execution of events, marketing, and sales. My passion for the industry is reflected in my exceptional communication, organizational, and interpersonal skills. I have a proven track record of fostering successful customer relationships, underpinned by a caring and sensitive approach to all tasks. I am adept at collaborating with diverse teams and adapting to various situations. As a goal-oriented marketer, I specialize in developing and implementing strategies that enhance profitability, increase market share, and boost customer engagement. My diligent and performance-oriented approach, combined with my expertise in project development and team supervision consistently drives results and campaign success.

Skills

  • Microsoft Office (Word, Powerpoint, and Excel)
  • Adobe Photoshop, InDesign, Premiere Pro, Audition
  • Canva
  • Photography
  • Videography
  • Staff Support
  • Sales and CRM software
  • Social Perceptiveness
  • Web Content Branding
  • Social Media Strategy
  • Corporate Communications
  • Attention to Detail

Certification

  • Certified Wedding and Event Planner [Certified Wedding Planner Society, CWP] - Sept 2020
  • Certified Wedding Design Fundamentals [CWP] -Sept 2020
  • Marketing on Instagram Certification [Invited Clubs] - Jan 2023
  • [Member Experience RISE Development Program], [Invited Club] - 5/18/2023


Work History

DIRECTOR OF MEMBERSHIP SALES

RIVERS CLUB
03.2023 - Current
  • Building relationships with customers and community to establish long-term business growth
  • Sourcing and enrolling new members
  • Creating and executing quarterly game plans for sales and marketing to achieve department revenue goals
  • Achieving sales goals and service targets by cultivating and securing new customer relationships
  • Resolving problems with high-profile customers to maintain relationships and increase return customer base
  • Collaborating with upper management to implement continuous improvements and exceed team goals

MEMBER EXPERIENCE COORDINATOR

RIVERS CLUB
08.2022 - 03.2023
  • Created remarkable experiences for Club Members. Warm Welcomes, Magic Moments, and Fond Farewells
  • Built rapport with members and guests through personalized engagements in person, phone, email, and social media channels
  • Drove brand marketing and communication through design and developmental materials, marketing timelines, and all communication channels including social media
  • Content creation for upcoming event calenders
  • Assisted in planning, set up, and execution of member events

BUSINESS OWNER

AWAITED EVENTS
10.2021 - 03.2023
  • Managed all marketing, bookkeeping, payroll, and advertising
  • Oversaw daily operations of the business
  • Communicated and searched for the best vendors and prices on behalf of my clients
  • Consulted with customers to assess needs and propose optimal solutions
  • Put together realistic budgets based upon costs and fees for successfully operations
  • Developed and implemented marketing strategies to generate new customers and increase sales/profit margins

EVENT PLANNER & DESIGNER

ENCORE EVENT DESIGN
02.2021 - 06.2022
  • Contracted for the company
  • Worked alongside clients to be the Day of Coordinator and/or designer for event
  • Created seating, table layouts and party themes, in addition to leading set up and tear down for the event
  • Created Invoices and contracts with Quickbooks
  • Coordinated schedules and timelines for events
  • Coordinated with participating vendors to ensure smooth logistics
  • Performed face-to-face meetings to finalize contracts for services and event details
  • Brainstormed and implemented creative event concepts and themes

ASSISTANT EVENT COORDINATOR

AB OCCASION DESIGN
10.2020 - 06.2023
  • Worked alongside our owner as her personal assistant
  • Attended client meetings
  • Set up venues, including calling companies for all aspects of the event
  • Booked and scheduled with vendors for wedding/ event day
  • Day of Coordinator for wedding day
  • Ensured all weddings matched our timeline and instructed the wedding party and vendors
  • Set up day-of ceremony and reception layouts
  • Acted as on duty staff during day of wedding, throughout entire event

EVENT ASSISTANT

SUCCOP NATURE PARK
09.2020 - 08.2021
  • Greeted and directed guests at private events and explained seating arrangements to keep tables organized
  • Handled clients' deposits and payments with organized approach and good recordkeeping standards
  • Performed event coordination for larger parties and gatherings
  • Anticipated event requirements and handled numerous concerns in advance for smooth day-of execution
  • Anticipated event requirements and handled numerous concerns in advance for smooth day-of execution
  • Directed team to set up and keep banquet space clean and presentable for guests

Education

Bachelor's Degree - Event Management

HIGH POINT UNIVERSITY
2019

Timeline

DIRECTOR OF MEMBERSHIP SALES

RIVERS CLUB
03.2023 - Current

MEMBER EXPERIENCE COORDINATOR

RIVERS CLUB
08.2022 - 03.2023

BUSINESS OWNER

AWAITED EVENTS
10.2021 - 03.2023

EVENT PLANNER & DESIGNER

ENCORE EVENT DESIGN
02.2021 - 06.2022

ASSISTANT EVENT COORDINATOR

AB OCCASION DESIGN
10.2020 - 06.2023

EVENT ASSISTANT

SUCCOP NATURE PARK
09.2020 - 08.2021

Bachelor's Degree - Event Management

HIGH POINT UNIVERSITY

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Madison Frasinelli