Summary
Overview
Work History
Education
Skills
Certification
Campus Involvement
Websites
Timeline
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Madison Guralchuk

Madison Guralchuk

Easton,PA

Summary

Innovative marketing professional with expertise in social media strategy, digital content creation, and brand storytelling. Combines guest experience insight from the restaurant sector with a talent for crafting engaging campaigns and fostering online communities. Leverages data-driven insights to enhance brand growth and connect luxury hospitality brands with audiences through authentic storytelling.

Overview

6
6
years of professional experience
6
6
Certifications

Work History

Server

Allen Street Grill
State College, PA
02.2025 - Current
  • Elevated guest experiences in fast-paced, high-volume restaurant environment
  • Built strong guest relationships through personalized service and in-depth menu knowledge
  • Upsell food and beverage items while maintaining exceptional service standards
  • Collaborated with team members to streamline service during peak hours

Executive Director of Marketing

Blue & White Society
State College, PA
04.2024 - 05.2025
  • Led Instagram, TikTok, and website marketing strategy, enhancing engagement and boosting event attendance
  • Managed marketing team of 8, coordinating content calendar for major student initiatives and events
  • Utilized performance insights to optimize content, significantly improving campaign impact
  • Designed branded graphics and promotional materials using Canva
  • Led a programming board that organized events for a student body of 5,000+ members. Directed a team of 50 students that coordinated events catering to a diverse student body of over 5,000.

Server/Bartender

The Easton Bayou
Easton, PA
11.2019 - 08.2024
  • Cultivated guest loyalty by delivering personalized service and tailored recommendations
  • Boosted sales by effectively upselling food and beverage options
  • Delivered high-quality service in hosting, food running, expo, serving, and bartending roles
  • Thrived in fast-paced environments while multitasking efficiently

Instagram Manager

Blue & White Society
State College, PA
09.2022 - 04.2023
  • Managed daily Instagram content, enhancing audience engagement
  • Promoted events through targeted social media storytelling, increasing event visibility
  • Created graphics and captions that strengthened brand identity

Education

Bachelor of Science - Marketing

The Pennsylvania State University
University Park, PA
05.2026

Skills

  • Social Media Management
  • Digital Marketing Strategy and Analytics
  • Content Creation
  • Graphic Design
  • Visual Engagement Strategy
  • Brand Storytelling
  • Proficiency in Microsoft Office Suite
  • Leadership
  • Collaboration
  • Time Management

Certification

Amazon Sponsored Ads

Campus Involvement

  • Blue & White Society Penn State Alumni Association Student Chapter, 09/01/22-05/01/25
  • THON Committee Member

Timeline

Server

Allen Street Grill
02.2025 - Current

Executive Director of Marketing

Blue & White Society
04.2024 - 05.2025

Instagram Manager

Blue & White Society
09.2022 - 04.2023

Server/Bartender

The Easton Bayou
11.2019 - 08.2024

Bachelor of Science - Marketing

The Pennsylvania State University
Madison Guralchuk