Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
AWARDS
Generic

Madison Narozniak

New York

Summary

Dynamic and results-oriented lifecycle marketer with a strong focus on data-driven multi-channel engagement strategies, including email, SMS, push notifications, and in-app messaging. Expertise in analytical skills, segmentation, and performance optimization enhances onboarding, engagement, retention, and win-back journeys. A fervent advocate for the synergy between creativity and analytics, leveraging innovative assets to drive strategic initiatives that yield impactful conversion outcomes. Committed to harnessing the power of integrated marketing approaches to elevate brand experiences and foster lasting customer relationships.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Assistant Manager, Retention & Personalization Marketing

Coach
New York, NY
11.2023 - Current
  • Manage all NA email & SMS execution and cross-functional supported activations.
  • Support campaign operations by inputting data, managing requests & maintaining workflow tickets.
  • Analyze campaign performance & audience trends to inform segmentation & future strategy.
  • Collaborate with programming, product, copy, creative, analytics & CRM partners to build cohesive multi-channel assets.
  • Proactively propose new engagement opportunities for lifecycle programs.
  • Implemented targeted strategies to drive year-over-year improvement in conversion rates.
  • Cultivated brand identity and growth strategies for two brands under the Coach umbrella.

Cordinator E-commerce Sample Management

Coach
New York, NY
08.2023 - 11.2023
  • Coordinated logistics and scheduling, ensuring seamless operations.
  • Assisted in inventory management, tracking supplies and optimizing stock levels.
  • Supported marketing initiatives by organizing promotional activities and materials.
  • Collaborated with cross-functional teams to enhance project workflow and communication.
  • Facilitated communication and coordination of product sharing with +10 cross-functional teams and international partners.

Global Visual Merchandising & Sample Coordination

Coach
New York, NY
05.2023 - 08.2023
  • Worked on special events with PR, marketing, global events & merchandising.
  • Ensured visual implementations matched brand identity by category.
  • Planned store visual guidelines.
  • Worked with luxury leather goods.
  • Managed samples, transfers, organization.
  • Maintained stock lists & buying decks.
  • Collaborated with merchandising, buying, marketing, visual & design teams.
  • Assisted in conducting competitor market analysis to identify trends and behaviors of Gen Z demographics. Supported research efforts to analyze market shifts and consumer preferences. Collaborated with teams to gather insights on emerging trends.

Stylist, Sales Associate & Social Media Coordinator

Bella Bridesmaids
Savannah, GA
01.2023 - 05.2023
  • Executed daily operations for Instagram and Facebook channels, fostering community interaction and brand loyalty.
  • Assisted clients in creating preference sheets. Supported measurement handling for styling projects. Collaborated with team members to ensure client satisfaction.
  • Monitored and organized inventory flow, ensuring accurate tracking and timely replenishment of stock.
  • Oversaw planning and execution of private wedding events to create memorable experiences for clients.

Education

Bachelor of Arts - Fashion Marketing

Savannah College of Art And Design
Savannah, GA
05-2023

Skills

  • Fashion Marketing: Rebranding, product development, marketing strategy, events, 360 campaigns, project management, data analytics, CRM & omni-channel, retention marketing, email & SMS, segmentation, AI testing
  • Visual Merchandising: Events, photoshoot planning, line openings, window & store displays, celebrity PR showrooms
  • Fashion Design/Garment Development: Sewing, patterns, illustrations, mood boards, trend forecasting
  • Software: Adobe (InDesign, Photoshop, Illustrator, After Effects), PowerPoint, Google Slides, Excel, Persado, ClickUp, Shop House, Sapient, Bluecore, Merge, Attentive, Certona, Salesforce, Amperity, Cordial, Egnyte, Xgen, Teams, Zoom
  • Soft Skills:

Interpersonal communication

Problem-solving

Time management

Customer relations

Problem resolution

Team motivation

Task delegation

Strategic planning

Project management

Coaching and mentoring

Certification

INSIDE LVMH Certified (2021)

Excel Microsoft Certified (2022)

Interests

Community Engagement and Advocacy, The Arts, Youth Development Programs, Disability Advocacy, Marketing Development, Art Direction, CRM Marketing, Social Media, Events, Volunteering

Timeline

Assistant Manager, Retention & Personalization Marketing

Coach
11.2023 - Current

Cordinator E-commerce Sample Management

Coach
08.2023 - 11.2023

Global Visual Merchandising & Sample Coordination

Coach
05.2023 - 08.2023

Stylist, Sales Associate & Social Media Coordinator

Bella Bridesmaids
01.2023 - 05.2023

Bachelor of Arts - Fashion Marketing

Savannah College of Art And Design

AWARDS

WindowsWear Mentorship Program 1st Place Winner for Coach (2023), Honorary Speaker at WindowsWear Mentorship Program for Tapestry (2024), Presented disability & inclusion 360 marketing deck to Chief of Inclusion at Tapestry (2024–Present), Guest Speaker at Coach HQ Marketing Q&A; (2025).
Madison Narozniak