Madison Stephan
Cape Girardeau,MO
Summary
Results-driven operations and marketing leader with over 5 years of experience in brand architecture and technical infrastructure. Skilled in engineering automated ecosystems with tools like Zapier and HubSpot, and leading enterprise-scale technology migrations. Proven success in managing performance marketing and regional portfolios, enhancing efficiency and scalability for growth.
Overview
4
4
years of professional experience
Work History
Executive Leadership of Event Operations
Barrel ’n Brews Bourbon & Music Festival
Cape Girardeau, Missouri
01.2024 - Current
- Budget & Lifecycle Management: Directed the full project lifecycle and a $190,000 budget for a high-priority spirits initiative; managed vendor dependencies and supply logic to drive operational excellence and faster, higher-quality delivery outcomes.
- Technical Infrastructure & Automation: Launched and managed the technical infrastructure for digital ticketing and tracking; engineered automated workflows (Zapier) to improve delivery efficiency and scalability, resulting in a 100% penetration rate for the VIP tier.
- Systems Integration & Risk Mitigation: Designed and implemented complex POS configurations and standardized workflows to process $104,000+ in revenue; ensured service stability and mitigated risk during peak demand through proactive monitoring and data integrity management.
- Governance & Stakeholder Management: Partnered with regional and corporate leadership to secure $120,000 in capital investments; established standardized procurement framework and governance model, ensuring long-term project viability and regulatory compliance.
Portfolio Operations & Marketing Manager
Dogwood Social House, Ford Groves, & Dogwood Wine
St Louis, Missouri
11.2023 - Current
- End-to-End Project Delivery: Lead the end-to-end delivery and operational infrastructure for a $13M+ regional portfolio, managing the full project lifecycle from concept through launch for 9 distinct business units.
- Enterprise Systems Implementation: Orchestrated the technical implementation of enterprise-wide POS and reservation platforms; coordinated cross-functional teams and technical workstreams to ensure zero operational downtime and 100% program adoption.
- Operational Infrastructure: Engineered scalable digital ordering ecosystem and restructured technical workflows, resulting in 445% increase in revenue efficiency through process improvement and value chain management.
- Technical Automation: Architected automated workflows (Zapier/HubSpot) and data reporting systems, managing integration of multi-channel technical stacks to secure $93,000 in recurring revenue.
- Stakeholder Management & Reporting: Synthesized large technical data sets into concise status reports and executive business reviews; utilized data-driven insights to manage stakeholder expectations and provide decision-ready recommendations for leadership.
Marketing Internships
Old Town Cape Inc, The Hurley Company
Cape Girardeau, Missouri
11.2021 - 04.2024
- Directed end-to-end campaign lifecycles, leveraging performance tracking to enhance municipal operational efficiency.
- Collaborated with local stakeholders and diversity vendors to create impactful assets and engagement strategies.
- Led technical maintenance of digital lifecycles, utilizing advanced Excel modeling to analyze large data sets.
- Optimized customer journeys through data-driven solutions aligned with departmental objectives.
Education
Bachelor of Science - Advertising And Public Relations
Southeast Missouri State University
Cape Girardeau, MO05-2024
Skills
- Project management
- Budget management
- Marketing automation
- Content strategy
- Data analysis
- Systems integration
Timeline
Executive Leadership of Event Operations
Barrel ’n Brews Bourbon & Music Festival
01.2024 - Current
Portfolio Operations & Marketing Manager
Dogwood Social House, Ford Groves, & Dogwood Wine
11.2023 - Current
Marketing Internships
Old Town Cape Inc, The Hurley Company
11.2021 - 04.2024
Bachelor of Science - Advertising And Public Relations
Southeast Missouri State University