Creative Writing
Years of professional experience at Lyvecap probiotics
Madison Williams
Creative Director and Conversion Copywriter
Orlando,FL
Summary
Versatile Copywriter and Creative Director with expertise in startups and SMEs across B2B and B2C markets. Known for delivering compelling content and creative strategies on tight deadlines. Skilled in social media management, SEO copywriting, and sales copy, with a strong record of driving engagement and growth through collaborative team efforts.
Overview
2
2
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3
Years as the founder of Freelance by Madison Williams
Work History
Creative Director
Lyvecap Probiotics
Remote - Sacramento , CA
2022.01 - Current
- Strategic Leadership: Spearheaded projects from inception to launch, driving initiatives that boosted brand engagement and sales by 30%. Expertly analyzed market trends to execute strategic decisions.
- Team Collaboration & Efficiency: Boosted team creativity and productivity by streamlining workflows and leading collaborative brainstorming sessions. Forged strong partnerships with stakeholders and vendors, ensuring project success.
- Creative Oversight: Directed the creative team in ad strategy, design, and web development, maintaining brand consistency and adapting to market trends. Applied data analytics to sharpen creative direction and enhance performance.
- Campaign Management: Orchestrated marketing campaigns that increased site traffic threefold, leveraging strategic SEO and social media efforts to significantly elevate brand visibility and engagement.
Digital Marketing Manager and SEO Copywriter
Founder and Owner, Freelance by Madison Williams
Remote - Orlando , FL
2021.10 - Current
- Strategic Sales Copywriting: Collaborated with over 1,000 businesses on a variety of sales copywriting projects, enhancing their market presence through website content, social media narratives, press releases, blog posts, and overarching brand strategy development.
- Brand Strategy Development: Partnered with both B2B and B2C companies to forge clear and effective brand strategies, driving their marketing success with precision, creativity, and strategic direction.
- Campaign Management: Directed email and social media campaigns, optimizing engagement and conversion rates.
- Advertising and Consultation: Led advertising initiatives, crafting targeted campaigns that amplify brand visibility and customer engagement. Offered consultation services, providing expert advice on digital marketing strategies and SEO optimization.
- Impact and ROI: Achieved a positive ROI for over 90% of clients within the first three months of campaign implementation.
Head Copywriter
Lyvecap Probiotics
Remote - Sacramento , CA
2021.10 - 2022.01
- SEO Content Creation: Developed blog content tailored to the health and medical niche, leveraging SEO and targeted keyword strategies to boost website traffic and enhance brand credibility.
- Brand Messaging: Created engaging social media content, LinkedIn posts, press releases, and website copy, consistently embodying the brand's voice and connecting with the audience.
- Content Leadership: Led content strategy and execution, meeting objectives with compelling storytelling and meticulous editorial oversight.
Education
Bachelor of Arts - Studio Art And English
Florida State University
Tallahassee, Fl2021-12
Skills
CREATIVE SOFTWARE SKILLS | Canva, Adobe Creative Suite, Figma, Nimbus, Sketch, WordPress
MARKETING SOFTWARE SKILLS | Klayvio, Mailchimp, Hootsuite, Gorgias, Google Analytics, Zapier
SEO SOFTWARE SKILLS | SurferSEO, SEMrush, Hubspot, Ahrefs, Yoast SEO
SOFT SKILLS | Social Media Management, Team Management, Creative Problem-Solving, Emotional Intelligence
HARD SKILLS | Data Analysis, Project Management, Copywriting, Technical SEO, Customer Journey Mapping, A/B Testing, Brand Development
CONTENT MANAGEMENT SYSTEM (CMS) SKILLS | WordPress, Joomla, Drupal, Magento, Squarespace, Wix
Certification
HubSpot Academy | Digital Marketing Certification - 2022
Google | Digital Marketing & E-commerce Certification - 2022
Google | Project Management Certification - 2023
Hubspot Academy | SEO Certification Course - 2022
Fiverr | Conversion and Sales Copywriting Course - 2023
Udemy | TikTok Marketing in 2023 - 2023
Udemy | The Ultimate Guide to Facebook Ads - 2023
Udemy I Google Analytics 4 - 2023
PUBLICATIONS
Press Releases: Forbes, Inc, Muscle and Fitness, Men’s Journal, New York Post
Quote
"Start with empathy. Continue with utility. Improve with analysis. Optimize with love"
Jonathon Colman
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Cinema
Cooking
Reading Autobiographies
Seventies Music
Coffee
Health and Wellness
Fitness
Homesteading
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