Summary
Overview
Work History
Education
Skills
Websites
Career Achievements
Work Preference
Timeline
Open To Work
Hi, I’m

Maggie McCarthy

Seattle
Maggie McCarthy

Summary

Global marketing leader specializing in ecosystem and partner-led growth across North America, EMEA, and APAC. I build scalable marketing engines that drive measurable pipeline, improve ROI visibility, and diversify demand generation beyond paid channels.

I thrive at the intersection of strategy, operations, and cross-functional alignment—translating executive goals into structured, performance-driven programs.

I’m motivated by building systems that scale, creating clarity in complex environments, and turning partnerships marketing into a true commercial growth lever.

Overview

11
years of professional experience

Work History

Aircall

HEAD OF PARTNER MARKETING | GLOBAL
05.2023 - Current

Job overview

  • Owns global partner marketing strategy across North America, EMEA, and APAC, managing $700k+ in channel investments, achieving 122% of channel Qualified Pipeline in 2025
  • Launched and scaled Aircall's first affiliate and referral program, reducing cost per qualified pipeline by 83% driving an efficient diversified pipeline
  • Directed cross-functional alignment among regional marketing, partnerships, sales, and product marketing teams, delivering 4 new Products to Market, and 2 Global Integrated Campaigns
  • Designed and implemented Aircall's first MDF Program, driving 3x ROI on QPipe and MRR
  • Integrated partners into tier-one global campaigns with HubSpot, Salesforce, and Zendesk to drive pipeline contributions.
  • Established ROI and attribution frameworks for global partnerships, enhancing visibility into partner-influenced revenue from Channel and Alliance sources
  • Shifted investment decisions to performance-based funding, resulting in a 55% YOY budget increase for long-term ecosystem impact
  • Led cross-functional teams to deliver Aircall's renewed Partner Program (Aircall Collective), RFP of Aircalls Partner Portal (Impartner) and supported the implementation of Partner certification courses in across 2023 - 2024, delivering which lead to a 72% increase in ecosystem growth
  • Aligned marketplace strategy and co-marketing initiatives, accelerating co-sell motion maturity and increasing Aircall's AEO visibility by 15%

Aircall

PARTNER MARKETING MANAGER APAC
06.2022 - 05.2023

Job overview

  • Designed and scaled global partner marketing strategy, achieving 134% increase in net-new partner revenue.
  • Executed integrated data-driven campaigns across digital events, reaching 120% of MQL targets and 103% of expansion pipeline goals.
  • Led global rollout of Highspot and sales engagement tools to enhance enablement and pipeline visibility.
  • Aligned global and regional teams to standardize partner marketing processes and share best practices.
  • Collaborated with sales and product marketing to launch joint campaigns targeting regional revenue priorities.

Juniper Networks

CHANNEL MARKETING MANAGER ANZ
01.2019 - 12.2022

Job overview

  • Developed partner acquisition strategies with ANZ distributors, achieving 21% annual growth in 2021.
  • Achieved 118% of annual pipeline target by managing effective lead generation programs for unique reseller partners via MDF
  • Designed and launched average of 35 campaigns across Juniper’s channel ecosystem a quarter, enhancing partner engagement and boosting revenue from new prospects.
  • Managed $500,000 MDF budget focused on ROI, achieving quarterly OKRs through detailed reporting.
  • Executed Juniper's marquee NXTWORKS event, hosting 600+ customers and partners in Melbourne and Sydney, transitioning to hybrid format.
  • Positioned "Mist" as industry leader through revenue-generating campaigns "The AI Enterprise," driving channel community expansion and cross-sell opportunities.
  • Developed extensive experience using Salesforce, Splash, JIRA, SAP, and Vistex.

Juniper Networks

OPERATIONS AND MARKETING ANALYST ANZ
01.2021 - 12.2021

Job overview

  • Planned and executed marketing campaigns across digital, print, and physical events.
  • Tracked and reported campaign performance metrics to evaluate effectiveness.
  • Analyzed market trends to inform strategic product development decisions.
  • Monitored social media engagement and website traffic to assess audience interaction trends.
  • Evaluated sales data from SAP, Salesforce, and Marketo to analyze performance metrics over time.
  • Reported analysis results, including campaign ROI, to Senior Management.
  • Generated quotes and special pricing authorizations for customer orders while managing Salesforce data hygiene.

Fusion Research

MARKET RESEARCHER
01.2015 - 12.2018

Job overview

  • Conducted competitor analysis, market segmentation, and trend forecasting to drive market penetration.
  • Designed and implemented comprehensive market research methodologies, including surveys and focus groups.
  • Facilitated focus groups to uncover customer opinions and preferences, guiding product development.
  • Prepared comprehensive reports summarizing key insights to inform strategic decisions.
  • Generated real-time data through open forums, surveys, and questionnaires targeting specific audiences.
  • Maintained databases of industry information for ongoing analysis, enhancing research capabilities.

Education

RMIT
Melbourne

Developing Global Leadership
01-2021

University Overview

University of Technology Sydney
Sydney

Bachelor of Business from International Business And Sustainable Enterprise
01-2019

University Overview

Skills

  • Partner marketing
  • Marketing strategy
  • Sales enablement
  • Program development
  • Project management
  • Budget management
  • Performance analysis
  • Data-driven decisions
  • Stakeholder engagement
  • Workflow optimization
  • Strategic thinking
  • Relationship building

Career Achievements

Career Achievements
  • Directed cross-functional GTM initiatives with Sales, Product Marketing, Field, and Partnerships to launch revenue-driving programs.
  • Built global alignment frameworks standardizing processes and improving campaign performance across regions.
  • Developed and launched Aircall's first MDF and affiliate strategies to increase partner-sourced pipeline and optimize marketing ROI, delivering a -83% cost efficient for inbound leads
  • Drove 134% net-new partner revenue growth by designing and scaling a global partner marketing strategy.
  • Delivered 120% MQL attainment and 103% expansion pipeline through integrated, partner-led campaigns.
  • Expanded global partner ecosystem by 72% in two years and improved engagement across 2,400+ partners.
  • Led implementation of Highspot, Sales Engagement, and Impartner to scale enablement, execution, and pipeline visibility.

Work Preference

Job Search Status

Open to work

Work Type

Full Time

Location Preference

RemoteHybrid

Salary Range

$45000/yr - $200000/yr

Timeline

HEAD OF PARTNER MARKETING | GLOBAL
Aircall
05.2023 - Current
PARTNER MARKETING MANAGER APAC
Aircall
06.2022 - 05.2023
OPERATIONS AND MARKETING ANALYST ANZ
Juniper Networks
01.2021 - 12.2021
CHANNEL MARKETING MANAGER ANZ
Juniper Networks
01.2019 - 12.2022
MARKET RESEARCHER
Fusion Research
01.2015 - 12.2018
RMIT
Developing Global Leadership
University of Technology Sydney
Bachelor of Business from International Business And Sustainable Enterprise
Maggie McCarthy