Summary
Overview
Work History
Education
Recognition
Timeline
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Maggie Meisinger

Boston,MA

Summary

Seasoned internal communicator offering more than eight years of related experience, results-driven approach and dedication to employee engagement. Leads routine operations and special projects for HR and internal communications. Achievements include developing, revamping and strengthening campaigns to drive employee understanding of key brand initiatives.

Overview

8
8
years of professional experience

Work History

Sr. Strategist, Internal HR Communications

Bose
03.2023 - Current
  • Drive strategic direction for all internal communications surrounding key change initiatives, DEIB, HR change management, etc.
  • Lead content and cadence of all-company meetings
  • Manage creation and distribution of talking points, presentations, executive memos, and internal collateral
  • Foster cross-functional relationships with internal stakeholders globally to help inform enterprise-wide messaging.

Advisor, Media Relations

St. Jude (ALSAC)
06.2022 - 03.2023
  • Delivered high-profile media campaigns to expand donor reach and boost engagement through data-driven storytelling
  • Actively served as a spokesperson for the brand
  • Cultivated media opportunities and produced strong written material to meet PR goals
  • Developed an operating structure to manage outside-agency partners that drove cross-agency collaboration

Manager, PR & Strategic Communications

VF Corp (Smartwool)
08.2019 - 06.2022
  • Developed the internal communications strategy to ensure employee awareness on brand and change initiatives, values, and employee culture and events
  • Upheld company DEIB initiatives as a co-lead of the advocacy employee council and inclusion and diversity employee council and served as Program Manager for the VF Global LGBTQ+ Committee
  • Created and implemented the PR strategy to garner product, thought leadership, and emotional brand story-telling coverage in local and national media outlets
  • Led all written communication including executive communication, press releases, and internal employee collateral

Manager, Corporate Hospitality Comms (Promotion)

Vail Resorts
10.2018 - 08.2019
  • Protected and promoted the Vail Resorts’ hospitality, real estate development, and retail divisions’ brand reputation through proactive media coverage
  • Served as liaison to corporate public affairs team on issues management
  • Managed external agency of record, serving 12 resort teams
  • Monitored, tracked, and analyzed KPIs to evaluate the effectiveness of external communications efforts

Sr Specialist, Comms Vail/Beaver Creek (Promotion)

Vail Resorts
10.2017 - 10.2018
  • Drove strategic media relations plans to support resort objectives and initiatives
  • Served as a company spokesperson handling local, regional, and national media inquiries
  • Managed relationships with key resort and community stakeholders
  • Served as President of the Vail Mountain Street Team, an internal employee engagement group

Specialist, Communications Vail Mountain

Vail Resorts
02.2016 - 10.2017
  • Assisted with planning and execution of hosted media trips and strategic media relations plans for targeted media guests
  • Developed and managed internal employee newsletter through cross-functional collaboration

Education

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

Hastings College
05.2015

Recognition

  • 2020 Smartwool Scrappy Award Recipient | Smartwool
  • 2015 Who's Who Award Recipient | Hastings College

Timeline

Sr. Strategist, Internal HR Communications

Bose
03.2023 - Current

Advisor, Media Relations

St. Jude (ALSAC)
06.2022 - 03.2023

Manager, PR & Strategic Communications

VF Corp (Smartwool)
08.2019 - 06.2022

Manager, Corporate Hospitality Comms (Promotion)

Vail Resorts
10.2018 - 08.2019

Sr Specialist, Comms Vail/Beaver Creek (Promotion)

Vail Resorts
10.2017 - 10.2018

Specialist, Communications Vail Mountain

Vail Resorts
02.2016 - 10.2017

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

Hastings College

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Maggie Meisinger