Maham Pasha-Gomez
Elmhurst
Summary
Project manager specializing in creative services, brand activations, and event management. Demonstrated ability to implement innovative strategies that boost brand visibility and enhance customer engagement. Proficient in leading cross-functional teams and executing store concepts and seasonal decor effectively.
Overview
15
15
years of professional experience
Work History
Sr Manager, Production & Visual Merchandising US
GIVENCHY
10.2022 - Current
- PM rollout of pop-ups, pop-ins, window concepts, events, new store openings and seasonal decor for markets inclusive of digital, two-and three-dimensional assets.
- Manage all local production and sourcing for store opening props, fixture roll outs and new creative store developments.
- Coordinate and manage vendor installation/strike timelines.
- Source, print and install graphic needs for seasonal updates and new store openings.
- Travel to major markets for project installations.
- Budget management for all special projects in US.
- Site visits to all vendors for QC and brand standards.
- Create factory reports for HQ including budget updates, retro-planning and creative adjustments to projects.
- Securing licensing, insurance, permits and COI for projects when necessary.
- Source and schedule professional photography for projects/installations.
- Partner with Marketing, Events/ CRM & Retail Sales for consumer initiatives, designing and executing projects where needed.
- Weekly production calls with HQ teams; Store Planning, VM & Visual Production.
- Manage a team of 3 VM coordinators for each market.
- Implement and maintain all merchandising guidelines received from HQ.
- Responsible for acquisition of materials.
- Assist store managers with visual aspects, artistic direction of new store openings and special events.
- Maintain and monitor region’s records (budgets, photos, installations, etc.) on an on-going basis.
- Visit all stores to ensure that visual direction is being followed.
- Provide regular reports to HQ on region’s visual activities, areas for improvement and recommendations.
- Work with wholesale to re-work existing fixtures & new fixture/ prop development for product launches.
- PM all pop-up activations for wholesale partners.
- Create 3D renders for local adaptation.
- Https://www.givenchy.com
VM Manager, North America
Longchamp
11.2019 - 11.2022
- Execute VM strategies provided by Paris HQ.
- Visited Paris HQ 6 times yearly to collaborate on seasonal Global VM Books, showroom setups, and market research.
- Oversee 20 retail and 250 wholesale doors.
- Developed store teams by implementing VM guidelines and seasonal updates.
- Manage a team of Regional VM’s.
- Maintain a positive and productive relationship with marketing, buying and retail teams.
- Identified key product opportunities across all locations to enhance visual merchandising effectiveness.
- Identify and track key KPIs; adjust VM according to sell through.
- Budget management for all capital expenditures.
- Bid out all projects for competitive quotes, quality control and quick turnarounds.
- Project management for all local production and installations on seasonal windows, pop-ups and new store + wholesale door openings.
- Maintain productive relationships with vendors.
- Conducted market research to derive insights on consumer preferences and trends, informing strategic VM decisions.
Brand Creative Manager, US
Carlisle-Etcetera
New York
04.2016 - 11.2019
- Oversaw concept development for in-store upgrades and renovations for new store and showroom openings.
- Sourced materials and installations for 8 stores, 8 showrooms, and 1500 leased selling spaces, ensuring alignment with brand standards.
- Managed budget for all visual merchandising projects to ensure cost-effectiveness.
- Introduce in-store directives and core standards company-wide.
- Create all point-of-sale /promotional collateral in line with seasonal marketing strategies.
- Conducted monthly store visits to train and develop teams on VM, new product launches, and styling techniques.
- Event planning and management (NYFW, design expos, pop-up shops, brand partnerships).
- Work with design and merchandising teams to better enhance the ecommerce and store merchandising and sales strategies.
- Collaborated with cross-functional teams to execute marketing campaigns effectively.
- Managed design projects from concept through completion, ensuring quality standards.
- Oversaw content production, aligning messaging with brand guidelines and target audience.
- Led brainstorming sessions to generate innovative ideas for product launches.
- Sourced materials and installations for 8 stores, 8 showrooms, and 1500 leased selling spaces, ensuring alignment with brand standards.
- Analyzed market trends to inform creative direction and project prioritization.
US Visual Merchandising Manager
Rigby&Peller London
02.2015 - 02.2016
- Https://www.rigbyandpeller.com
- Developed visual merchandising strategies for high-end lingerie collections.
- Collaborated with design teams to create compelling in-store displays.
- Managed inventory and ensured product placement aligned with brand standards.
Regional VM Manager, East Coast
REISS London
08.2012 - 06.2014
- Https://www.reiss.com
Visual Merchandising Manager
Allsaints
08.2011 - 08.2012
- Https://www.allsaints.com
Education
BS - Production Management
Fashion Institute of Technology
New York, NY06-2011
High School Diploma -
High School of Fashion Industries
New York, NY06-2005
Skills
- Visual merchandising
- 3D rendering
- Project Management
- Budget Management
- Vendor coordination
- Market analysis
- Retail operations
- Marketing collaboration
- Client relationship management
- Team leadership
- Strategic planning
- Client relations
- Intermediate Auto-CAD
- MS Suite
Volunteer Experience
- LVMH PRIDE, Ali Forney Volunteer Day, 2023 & 2024
- WINDOWS WEAR, Mentor, 2020 - Present
Timeline
Sr Manager, Production & Visual Merchandising US
GIVENCHY
10.2022 - Current
VM Manager, North America
Longchamp
11.2019 - 11.2022
Brand Creative Manager, US
Carlisle-Etcetera
04.2016 - 11.2019
US Visual Merchandising Manager
Rigby&Peller London
02.2015 - 02.2016
Regional VM Manager, East Coast
REISS London
08.2012 - 06.2014
Visual Merchandising Manager
Allsaints
08.2011 - 08.2012
BS - Production Management
Fashion Institute of Technology
High School Diploma -
High School of Fashion Industries