Mahmoud Qashla
Dubai
Summary
Creative thinker and cultural storyteller with a background in retail leadership and a passion for writing, music, and visual storytelling. Experienced in developing ideas, curating cultural experiences, and engaging audiences through music and content. Now seeking to bring fresh perspectives and unique concepts into advertising, media, or branded content roles in Dubai.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Store Manager
Reebok
Dubai - UAE
04.2023 - Current
- Managed daily store operations, ensuring seamless customer service and efficient workflow.
- Assisted in inventory management, tracking stock levels and organizing product displays.
- Trained new team members on store policies, procedures, and customer engagement strategies.
- Implemented promotional campaigns to enhance product visibility and drive sales growth.
- Achieve Store Target and KPIS .
Education
Bachelor of Science - Information System Mangment
Modern Academy
01-2010
Skills
- Creative Concept Development
- Copywriting & Storytelling
- Campaign Ideation
- Brand Experience & Consumer Insights
- Music & Audio Branding (DJing, Sound Design)
- Leadership & Team Collaboration
Certification
Creative Projects
DJ & Music Curator – International (Radio Stations & Labels)
- Performed niche electronic music sets for global online radio stations and independent labels.
- Built international collaborations and engaged niche audiences through sound and storytelling.
Creative Writing & Storytelling – Self-initiated
- Developed concepts for commercial ads, short film scripts, and narrative-driven ideas.
- Influenced by filmmakers such as Quentin Tarantino, Stanley Kubrick, Safdie Brothers, Coen Brothers, wong kar wai , lars von trier yorgos lanthimos , julia ducournau , park chan-wook Sofia Coppola , bong joon ho , gaspar noe and many more ..
- ADS directors ( Ali Ali - François Rousselet - Maged Nassar )
- Experimented with narrative structures and visual concepts for potential branded content and short series.
Languages
Arabic
Native or Bilingual
English
Full Professional
Interests
Music - Movies - Advertising - Reading - Sports
Timeline
Store Manager
Reebok
04.2023 - Current
Bachelor of Science - Information System Mangment
Modern Academy