Makayla Burtch
Saint Marys,OH
Summary
Results-driven marketing professional with over 4 years of experience in client relationship management and leading full-funnel media campaigns across various platforms including Meta Ads, LinkedIn Ads, and The Trade Desk (Display, Audio & CTV). Skilled in creative production workflows, data-driven optimization, and providing actionable insights to enhance ROI.
Overview
4
4
years of professional experience
Work History
Digital Strategist
Follow The Eyes
Lima, OH
04.2024 - Current
- Developed and refined multi-platform campaigns on Meta, LinkedIn, and The Trade Desk.
- Assess CTR, CPM, and ROAS metrics to direct adjustments in budget and creative strategies.
- Synthesized data weekly to develop recommendations for client expansion.
- Evaluated emerging trends to enhance advertising strategies.
- Implemented data tracking solutions across websites with Google Tag Manager, Google Analytics, and TapClicks.
Account Manager
Follow The Eyes
Lima, OH
10.2022 - 03.2024
- Managed a portfolio of 10+ accounts, fostering trust and effective communication.
- Supervised full creative request cycle: intake, internal review, QA, and prompt delivery.
- Led creative discussions to formulate concepts supporting campaign objectives.
- Collaborated with designers, developers, and media planners to create and refresh landing pages.
Graphic Designer
Follow The Eyes
Lima, OH
05.2021 - 10.2022
- Crafted compelling visual content to assist sales team in executing successful pitches.
- Produced HTML5/animated-GIF banners and email campaigns in Mailchimp
- Developed platform-specific assets for Meta, Snapchat, LinkedIn and programmatic channels
Education
B.F.A. - Graphic & Multimedia Design
Wright State University
05.2021
Skills
- Media Buying: Meta Ads, LinkedIn Ads, The Trade Desk (Display, Audio, CTV)
- Creative Tools: Adobe Photoshop, InDesign, Illustrator, Google Web Designer
- Web & Email: HTML/CSS, Mailchimp, landing page coordination
- Reporting & Analysis: Google Analytics, Google Tag Manager, TapClicks
- Collaboration: Cross-team project management, client communications
Timeline
Digital Strategist
Follow The Eyes
04.2024 - Current
Account Manager
Follow The Eyes
10.2022 - 03.2024
Graphic Designer
Follow The Eyes
05.2021 - 10.2022
B.F.A. - Graphic & Multimedia Design
Wright State University