Overview
Work History
Education
Certification
Timeline
Generic

MaKayla Hasselkus

Berea

Overview

5
5
years of professional experience
2
2
Certifications

Work History

GRAMMY U MEMBER

The Recording Academy
Los Angeles
07.2025 - Current
  • Participated in Music Advocacy Day 2025. Met with Congressman of Ohio, Rep. Max Miller to discuss A.I. Safeguards, the bipartisan NO FAKES Act (H.R. 2794 / S. 1367) and Funding For The National Endowment for the Arts (NEA)

LABEL SERVICES & MARKETING INTERN

Regime Music Group
Agoura Hills
10.2024 - Current
  • Utilize Symphonic for release distribution, support release campaigns, update show listings in Songkick & Bandsintown, and organize tour content for client accessibility.
  • Ingest music into DISCO, enter metadata such as album covers, writers, and PROs, and assist with creating pitch materials and artist spotlight newsletters.
  • Conduct social media audits, sync lyrics to Spotify & Apple Music via Musixmatch, and upload merchandise to atVenue for enhanced artist visibility.
  • Create Feature.fm links, register songs on Mediabase & iHeartRadio, add upcoming releases to playlists.
  • Optimize YouTube videos, upload canvases to songs using Spotify for Artists, publish articles on The Pier, schedule posts on social media.

VIP ASSISTANT

Live Nation
09.2024 - Current

Nicki Minaj Pink Friday 2 World Tour - Cleveland

Cyndi Lauper Girls Just Wanna Have Fun Farewell Tour - Columbus

$uicideboy$ Grey Day Tour - Indianapolis & Cincinnati

Jonas Brothers Greetings From My Hometown Tour - Detroit

Morgan Wallen I'm The Problem Tour - Cleveland

  • Assist VIP Rep with set up/tear down of both VIP check-in and pre-show lounge or activations.
  • Assemble and distribute VIP merch packages according to package purchased.

ENHANCED EXPERIENCES ASSISTANT

SUPER
08.2024 - Current

Metallica M72 World Tour

U.S. Bank Stadium - Minneapolis, MN - August 16th & August 18th

Lumen Field - Seattle, WA - August 30th & September 1st

Nissan Stadium - Nashville, TN - May 1st & May 3rd

  • Set up/tear down Enhanced Experiences check-in and pre-show lounge, keep road cases organized.
  • Utilize Attendium to check in guests, distribute merch package items, assist with questions.

CREATIVE MARKETING STRATEGIST

lemontank
07.2024 - Current
  • Create marketing campaigns for artists signed to labels like Warner Records and Kartel Music Group.
  • Participate in content writer's rooms, brainstorm social media content, and visual identity ideas.

PROMOTIONS/STREET TEAM MEMBER

Rubber City Radio Group
Akron
03.2024 - Current
  • Represent 107.3 Alternative Cleveland, 97.5 WONE, 94.9 WQMX, and 93.5FM/1590AM WAKR at station appearances.
  • Booth set up, merch distribution, conduct giveaways, and drive station vehicles.

ARTIST HOSPITALITY & ARTIST RELATIONS

C3 Presents / AEG Presents / Riot Fest
06.2023 - Current

High Water Festival - Artist Village/Subheadliner Liaison, April 2025 & April 2026

Sand In My Boots - Subheadliner Liaison, May 2025

The Governors Ball - Artist Village Liaison, June 2026

Bonnaroo Music & Arts Festival - Artist Hospitality Extern, June 2023 - WHO Stage/Plaza Liaison, June 2024 - WHAT Stage + Headliner Overnight Liaison, June 2025 & June 2026

Lollapalooza - Chicago, IL - Overnight Support, August 2023 - Overnight Support, August 2024

Riot Fest - Overnight Hospitality, September 2024 - Overnight AR + Hospo Lead, September 2025

Austin City Limits - Amex Subheadliner, Titos Stage, Miller Stage Liaison, October 2023 - Artist Village Support, October 2024

  • Load-in/load-out tasks, fulfilling artist/headliners needs, stage coolers.
  • Dressing room set up, organizing riders, trailer flips, catering orders.
  • Handle all dressing room and hospitality needs for the Subheadliner.
  • Responsible for setting up the post-show catering arrangements.
  • Main point of contact for AR & Artist Hospitality needs during Headliner load-out/load-in.
  • Transport artists around site, distribute credentials, organize overnight meals, reset dressing rooms.

BARISTA / BARTENDER / SOCIAL MEDIA ASSISTANT

27 Club Coffee
Cleveland
08.2022 - Current
  • Prepare and serve drinks, manage food delivery, greet customers, and bartend to enhance guest experience.
  • Assist in developing engaging content for social media platforms, reaching an audience of over 118k followers.
  • Setting up and working private events including MGK Day 2023 & 2025, & MGK's 'Lost Americana' Listening Party.
  • Travel to various cities to coordinate and execute pop-up events, serving drinks and selling merchandise.

TALENT WRANGLER

On Location
San Francisco
02.2026 - Current

Super Bowl LX - Levi's Stadium - February 7 & 8, 2026

  • Managed schedules and logistics for talent, escorted artists & NFL legends throughout the venue.
  • Distributed credentials, assisted with the setup of the dressing rooms, ensured artists were on stage & ready to perform at their designated times.

MEDIA COVERAGE

Reggae Rise Up Florida
St. Petersburg
03.2025 - 03.2026
  • Curated and scheduled social media content for festival and personal radio show, Rocksteady, enhancing audience engagement.
  • Conducted interviews with artists, vendors, and attendees, edited content for clarity, and submitted for approval, ensuring quality storytelling.

ON AIR PERSONALITY

WBWC 88.3 The Sting
Berea
08.2022 - 08.2025
  • Host of Reggae, Ska-Punk, and Surf Rock specialty show called "Rocksteady."
  • Set up interviews with artists, edit and post them to station/show social media platforms.
  • Interviews with Monique Powell of Save Ferris, John Feldman of Goldfinger, Tropidelic, Surfer Girl, Bud Gaugh of Sublime, Emily Brimlow, Tobyraps, and ZuP.
  • Covered Everwild 2025, promotional giveaways ahead of the festival, hosted a Tropidelic Takeover episode in collaboration with LoCLE Grown.

PROGRAMMING, STREET TEAM, & MUSIC DIRECTOR

WBWC 88.3 The Sting
Berea
01.2023 - 05.2025
  • Found and presented music for rotation, maintained music library/relationships with artists and labels.
  • Created station merch, managed station appearances and social media, organized and executed concerts on campus including LOCALS ONLY, Block Party, WOW Concert Series, and Record Store Pop Up.
  • Conducted weekly format meetings, final say on song placement in rotation, inputed songs into WideOrbit using Adobe Audition, updated weekly show playlists and MegaSeg.

GUEST SERVICES ASSOCIATE

Live Nation
04.2023 - 08.2023
  • Venues worked for include FivePoint Amphitheater and The Wiltern.
  • Ticketing, ushering, wristband distribution, venue set up/tear down.

ON AIR PERSONALITY

88.5 FM KSBR - Saddleback College Radio
Mission Viejo
08.2021 - 06.2022
  • Hosted my own weekly show as well as participated in live group shows.
  • Interviewed artists such as Jade Jackson, Strangelight, and After The Millenials.

MERCHANDISE SELLER

Rare Peeps LLC
Indio
04.2025

Coachella Valley Music and Arts Festival Indio, CA - April 2025

  • Provided support to management as needed to ensue smooth operations, monitored inventory.
  • Promoted merchandise, enhanced customer experience, processed transactions using atVenue.

Education

BACHELOR OF ARTS (B.A.) - MUSIC INDUSTRY MAJOR

Baldwin Wallace University
Berea, OH
05-2026

Certification

NYU Music Industry Essentials Certificate

Timeline

TALENT WRANGLER

On Location
02.2026 - Current

GRAMMY U MEMBER

The Recording Academy
07.2025 - Current

MERCHANDISE SELLER

Rare Peeps LLC
04.2025

MEDIA COVERAGE

Reggae Rise Up Florida
03.2025 - 03.2026

LABEL SERVICES & MARKETING INTERN

Regime Music Group
10.2024 - Current

VIP ASSISTANT

Live Nation
09.2024 - Current

ENHANCED EXPERIENCES ASSISTANT

SUPER
08.2024 - Current

CREATIVE MARKETING STRATEGIST

lemontank
07.2024 - Current

PROMOTIONS/STREET TEAM MEMBER

Rubber City Radio Group
03.2024 - Current

ARTIST HOSPITALITY & ARTIST RELATIONS

C3 Presents / AEG Presents / Riot Fest
06.2023 - Current

GUEST SERVICES ASSOCIATE

Live Nation
04.2023 - 08.2023

PROGRAMMING, STREET TEAM, & MUSIC DIRECTOR

WBWC 88.3 The Sting
01.2023 - 05.2025

BARISTA / BARTENDER / SOCIAL MEDIA ASSISTANT

27 Club Coffee
08.2022 - Current

ON AIR PERSONALITY

WBWC 88.3 The Sting
08.2022 - 08.2025

ON AIR PERSONALITY

88.5 FM KSBR - Saddleback College Radio
08.2021 - 06.2022

BACHELOR OF ARTS (B.A.) - MUSIC INDUSTRY MAJOR

Baldwin Wallace University
MaKayla Hasselkus