Makayla La Point
Kenosha,WI
Summary
Adept at elevating brand presence, I spearheaded a companywide rebranding at Fresh Midwest/Midwest Foods, enhancing market penetration significantly. Expert in Adobe Creative Suite and proficient in project management, my strategies have consistently driven growth. My collaborative approach in developing content marketing initiatives underscores my ability to merge creativity with strategic vision.
Overview
5
5
years of professional experience
Work History
Senior Marketing Specialist
Fresh Midwest/Midwest Foods
Kenosha, WI
05.2023 - Current
- Key player in companywide rebranding and deployment of new marketing guidelines.
- Optimize brand visibility and market penetration through enhanced marketing tactics within allocated budget.
- Collaborated with internal teams to develop content marketing initiatives.
- Develop sales and growth strategies and deploy marketing campaigns across website, social media and print promotions
- Lead and compose internal communication efforts for upcoming events.
Product & Digital Marketing Specialist
Fresh Midwest/Midwest Foods
01.2022 - 05.2023
- Develop design and copy for marketing campaigns, advertisements, press releases, print assets, social media and website.
- Created and maintained content calendar to ensure timely publication of emails, posts, social platforms, and promotional materials.
- Track market trends and competitor strategies to enhance brand positioning
- Create engaging short and long form content and design eye catching graphics using software such as Adobe Illustrator, Adobe Photoshop, and Canva to complement each piece of content.
Marketing Coordinator
Fresh Midwest/Midwest Foods
Kenosha, WI
03.2021 - 08.2021
- Managed product listings on the website ensuring accurate descriptions, imagery, and seasonal updates.
- Collaborated with chefs and cross-functional teams to develop and launch new products
- Created and tracked promotional; codes to align with campaigns
- Developed product labels and packaging designs ensuring brand consistency and regulatory compliance.
Customer Service Representative
Fresh Midwest/Midwest Foods
Kenosha, WI
12.2020 - 03.2021
- Coordinated with internal teams to track orders and resolve issues
- Handled customer inquiries, complaints and refunds
- Analyzed customer feedback to recommend service improvements and boost customer retention.
Marketing Consultant
Once Upon a Bagel
Highland Park, IL
01.2020 - Current
- Evaluate digital presence to help define digital strategies.
- Design sleek, on-brand graphics for traditional and digital marketing campaigns.
- Manage social media campaigns, optimizing content for engagement.
Education
Bachelor of Science - Criminal Justice - GPA 3.5
University of Wisconsin, Parkside
Kenosha, WI05-2021
Skills
- Product launches
- CRM management
- Campaign development/management
- Project Management
- Social Media Marketing
- Adobe Creative Suite (Photoshop, Illustrator)
- Canva
- Microsoft Office
- Wordpress
- Digital Marketing
- Graphic Design
- Hootsuite
- LinkTree
- Dropbox
- Freshop
Timeline
Senior Marketing Specialist
Fresh Midwest/Midwest Foods
05.2023 - Current
Product & Digital Marketing Specialist
Fresh Midwest/Midwest Foods
01.2022 - 05.2023
Marketing Coordinator
Fresh Midwest/Midwest Foods
03.2021 - 08.2021
Customer Service Representative
Fresh Midwest/Midwest Foods
12.2020 - 03.2021
Marketing Consultant
Once Upon a Bagel
01.2020 - Current
Bachelor of Science - Criminal Justice - GPA 3.5
University of Wisconsin, Parkside
Similar Profiles
Jessica GormanJessica Gorman
Sales Assistant at Midwest FoodsSales Assistant at Midwest Foods
Alex WalkerAlex Walker
Full Time Position at Midwest Foods and LiquorFull Time Position at Midwest Foods and Liquor
Vicky C. ByerlyVicky C. Byerly
Certified Release of Information Specialist at Midwest Medical Records Association Inc.Certified Release of Information Specialist at Midwest Medical Records Association Inc.