Malcolm Greenberg
Highland Park
Summary
Dynamic Sales Manager with 20 years of successful revenue growth across the vitamin, nutraceutical, dietary supplement, sports nutrition, food, beverage, and OTC pharmaceutical sectors. Deep expertise in functional and nutritional ingredient commercialization, with a strong emphasis on protein solutions, including plant-based proteins, specialty nutrition proteins, and value-added functional protein systems. Proven ability to partner with R&D, procurement, and formulation teams to optimize protein applications, expand market share, and consistently deliver 18–25% annual sales growth.
Overview
32
32
years of professional experience
Work History
Chief Sweetener Specialist – North America
ADALLEN NUTRITION / HUNAN HUACHENG BIOTECH
Highland Park
05.2018 - Current
- Although focused on natural sweeteners, this role involved extensive collaboration with customers in sports nutrition, meal replacement, RTD beverages, and functional foods—all categories where protein systems are central.
- Partnered with customer R&D teams to optimize protein-based formulations, ensuring ideal sweetness modulation, flavor masking, and sensory balance for whey, plant, and blended protein systems.
- Supported development of protein bars, shakes, and high-protein functional foods, advising on ingredient interactions and application performance.
- Built a distribution and partnership network that accelerated adoption of protein-compatible sweetener systems, contributing to >25% annual growth for four consecutive years.
- Doubled customer base across North America, including major sports nutrition and protein-focused brands.
- Secured >USD 20M in contracts within three years, many tied to protein-containing product lines.
- Led marketing initiatives that positioned the company as a formulation partner for protein-forward innovation in food, beverage, and supplement categories.
Regional Account Manager
TATE & LYLE
Hoffman Estates
03.2017 - 05.2018
- Managed East Coast accounts for the Health & Nutrition division, selling texturants, fibers, sweeteners, and functional ingredients widely used in protein-based applications.
- Worked directly with global and national brands producing protein powders, bars, RTDs, and clinical nutrition products.
- Collaborated with R&D teams to improve protein system performance through ingredient synergies (e.g., fiber-protein interactions, sweetness optimization, texture improvement).
- Negotiated >USD 15M in annual contracts.
Account Manager
BATORY NUTRA
Des Plaines
03.2014 - 03.2017
- Sold USP/NF/FCC and food-grade ingredients to manufacturers of protein powders, sports nutrition products, and high-protein supplements.
- Increased customer count by 50% in under one year, with strong penetration into protein-focused brands.
- Consistently grew gross profit from month one.
Regional Sales Manager
MATSUTANI AMERICA
Itasca
07.2012 - 03.2014
- Sold Fibersol-2, a soluble corn fiber widely used in protein bars, shakes, and meal replacement products for improved texture, stability, and digestive tolerance.
- Educated R&D teams on optimizing fiber-protein interactions in formulation.
- Expanded network across food, nutrition, and sports performance manufacturers.
Ingredient Sales Manager
RFI INGREDIENTS (formerly The Graymor Chemical Co.)
Blauvelt
01.2011 - 01.2012
- Managed national accounts including major sports nutrition and supplement brands using protein ingredients and protein-adjacent functional systems.
- Negotiated North American exclusivity for key mineral ingredients supporting protein fortification and formulation stability.
- Reduced costs by sourcing directly from global manufacturers.
Director of National Sales
THE GRAYMOR CHEMICAL COMPANY
Union
01.2005 - 01.2011
- Oversaw national sales to vitamin, nutraceutical, and sports nutrition manufacturers, many producing protein powders, bars, and fortified foods.
- Trained sales teams on ingredient functionality, including protein-related applications.
- Launched new product lines supporting protein-rich formulations.
- Implemented systems that increased client acquisition and improved revenue tracking.
Senior Vice President
HOME-LIKE FOOD CO., INC.
New Brunswick
01.1994 - 01.2005
- Led sales and marketing for a food company supplying ingredients and finished goods to regional and national accounts.
- Negotiated vendor relationships and expanded product lines, including items aligned with high-protein and functional food trends.
- Increased annual sales by >USD 3M through strategic product positioning.
Education
Bachelor of Arts -
Rutgers University
New Brunswick, NJSkills
- Technical Sales
- Protein Applications Expertise
- Strong Communication
- Customer-facing Experience
- Business Development
- Sports Nutrition
- Functional Foods
- Supplements
- Strategic Planning
- Branding
- Merchandising
- Go-to-market Execution
- Financial Analysis
- Contract Negotiation
- Customer-centric Relationship Building
- Goal-driven Team Leadership
- Mentoring
Websites
Timeline
Chief Sweetener Specialist – North America
ADALLEN NUTRITION / HUNAN HUACHENG BIOTECH
05.2018 - Current
Regional Account Manager
TATE & LYLE
03.2017 - 05.2018
Account Manager
BATORY NUTRA
03.2014 - 03.2017
Regional Sales Manager
MATSUTANI AMERICA
07.2012 - 03.2014
Ingredient Sales Manager
RFI INGREDIENTS (formerly The Graymor Chemical Co.)
01.2011 - 01.2012
Director of National Sales
THE GRAYMOR CHEMICAL COMPANY
01.2005 - 01.2011
Senior Vice President
HOME-LIKE FOOD CO., INC.
01.1994 - 01.2005
Bachelor of Arts -
Rutgers University