Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
References
Timeline
Generic

Mallory VanderVelde

Muskegon,,Michigan

Summary

Passionate and multifaceted professional with a Bachelor's in Sustainable Parks, Recreation, and Tourism. Diverse background in sales, account management, and luxury travel coordination. Skilled in data analysis, restaurant technology, and relationship management. Seeking to inspire and prepare future leaders in the hospitality sector through an educational role.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Growth Account Executive

Toast
01.2024 - Current
  • Advise SMB restaurants on best practices and operational enhancements regarding restaurant accounting, payroll, seating/reservations, digital presence, marketing, benchmarking, and more
  • Analyze sales trends and KPIs to predict and alter monthly attainment goals
  • Work with existing Toast POS customers to expand their product offerings with Toast and continue to help their business grow.
  • Identify and develop leads in prospecting forward sales role, as well as own the whole sales process, including outbound prospecting calls, video meetings with clients, creating value propositions, negotiating contracts, and closing.
  • Understand the competitive landscape (strengths, weaknesses, benefits), and determine how to best position Toast products.
  • Collaborate with New Business Sales Team, Services and Implementation teams to ensure that expectations set during the sales process are met in delivery
  • Google Suite, Salesforce, Okta, Concur, Work Day, Jira, DocuSign, Qualtrics, Chorus

Co-Owner

In Flow Yoga
Muskegon, Michigan
11.2022 - Current
  • Co-planned accommodation, activities, transportation, and scheduling of international yoga retreats (Costa Rica, 2022; Mexico, 2023; Portugal, 2024; Mexico, 2024 - upcoming)
  • Created and distributed promotional material and content, including TikToks/Reels, Grid posts, flyers, copy, and email
  • Taught yoga, breathwork, and meditation to guests, facilitated activities, and fostered community during tours.
  • Established policies and procedures to ensure compliance with local, state, and federal regulations.
  • Negotiated contracts with vendors and suppliers to secure the best terms possible.

Travel Advisor

Independent Contractor
Muskegon, MI
01.2023 - Current
  • Advised clients on travel destinations, transportation options, accommodations, and activities available at their destination.
  • Researched and compared different travel packages to ensure the best value for customers' money.
  • Developed marketing strategies to promote new products and services to potential customers via email campaigns or social media platforms.
  • Monitored changes in flight schedules or hotel availability due to weather conditions or other factors that could affect travel plans.
  • Answered inquiries from customers regarding visa requirements, passport regulations, health precautions, currency exchange rates, climate conditions and other related topics.

Account Manager

Uber Eats
03.2022 - 01.2023
  • Leverage multiple resources and knowledge bases to navigate complex restaurant reliability problems and reach full resolution.
  • Upsell key drivers of platform growth, including in-app advertising and discounts.
  • Generate, analyze, and present complex data in monthly/quarterly business reviews in order to upsell key app features, including ads and offers.
  • Troubleshoot account issues, identify root causes, report on insights, and propose scalable solutions to make targeted restaurants more reliable.
  • Analyze large sets of data to identify trends, insights, and problematic behavior, and translate this into effective solutions.
  • Own a part of the partner lifecycle, focusing on handover between Sales teams and Operations, promoting growth strategies, and minimizing churn among active partners.
  • Make recommendations for new or improved content, both customer-facing (e.g., reliability reports, talking points) and internal operations-facing (errors in the process, overlooked areas).
  • Create CRM campaigns using UberEats' tools and resources to communicate and upsell.
  • Google Suite, Salesforce, OneLogin, Concur, Workday, Jira, DocuSign, Qualtrics, Chorus

Lead Server

Cafe Terigo
Park City, Utah
04.2022 - 04.2023
  • Managed staff of 15 servers, servers' assistants, and food runners, delegating tasks and ensuring timely completion
  • Provided exceptional customer service to guests, resolving any issues that arose in a professional manner
  • Developed and implemented standard operating procedures for the restaurant's dining room operations
  • Assisted with training new employees on proper table setting, menu knowledge, and customer service techniques
  • Conducted daily pre-shift meetings with servers to review specials, updates, or changes in policies or procedures

Senior Account Executive

EF Tours
01.2019 - 03.2022
  • 102% to goal in 2019, 109% to goal in 2020, 154% to goal in 2021.
  • Lead new clients in international training tours by facilitating workshops, coordinating arrivals/departures, COVID testing, passport control, and emergencies. Closed and managed key partnerships with C-suite executives in major school districts.
  • Developed strong multitasking and prioritization skills by juggling sales, marketing, departures, working groups, territory visits, and international workshops simultaneously.
  • Audited sales process using data analysis and personal insights to implement time-saving tactics and Jones Theory, resulting in a 64% increase in travelers per sale.
  • Analyze and interpret KPIs to adjust strategies and share best practices with diverse audiences.
  • Mentor new account executives, regional tour consultants, and those applying for senior account executive through modeling, workshops, and structured feedback.
  • Outlook for Business, Microsoft Suite, Custom CRM.

Education

Bachelor of Science - Sustainable Parks, Recreation, and Tourism

Michigan State University
East Lansing, MI
05.2018

Certificate of Sustainable Tropical Agriculture -

University of Peradeniya
Kandy, Sri Lanka
01.2017

Skills

  • Customer Relationship Management
  • Mentoring and training
  • International reservations
  • Travel Arrangements
  • Reservations Management
  • Lead Development
  • Revenue Generation
  • Territory Management
  • Restaurant Accounting
  • Business Planning

Certification

Fora Travel, January 2023

  • Certified Travel Advisor

Education First Language School - Barcelona, October 2021

  • Certificate of Level 3 Spanish

LinkedIn Learning, 2021

  • Diversity, Inclusion, and Belonging Certificate

Samma Karuna School of Awakening & Healing - Thailand, 2016

  • 200 Hour Yoga Alliance Yoga Teacher

Accomplishments

EF Educational Tours, 2019 & 2022

  • Runner up for company wide sustainable innovation competition with over 1000 submissions
  • Founding member of the Green Team which organized events, fundraisers, and workshops around environmental and social sustainability

Isle Royale National Park, 2018

  • Co-Authored of visitor survey and made recommendations for improvement plans

Michigan Alliance for Environmental and Outdoor Education, 2018

  • Co-Authored Guidelines for Excellence including adaptable curriculum and field activities for K-8 students

References

Kristine Mast; Owner of In Flow Yoga and current supervisor 

kristinemast1@gmail.com, 231-740-7435 

 

Delanie Paris; Owner of Wild Flower Yoga and current supervisor 

delaniepar@gmail.com, (401) 744-4519‬

 

Greg Lindner; Marriott GM and long time family friend 

greg.lindner@gmail.com, ‭(404) 797-9856‬

 

Timeline

Growth Account Executive

Toast
01.2024 - Current

Travel Advisor

Independent Contractor
01.2023 - Current

Co-Owner

In Flow Yoga
11.2022 - Current

Lead Server

Cafe Terigo
04.2022 - 04.2023

Account Manager

Uber Eats
03.2022 - 01.2023

Senior Account Executive

EF Tours
01.2019 - 03.2022

Bachelor of Science - Sustainable Parks, Recreation, and Tourism

Michigan State University

Certificate of Sustainable Tropical Agriculture -

University of Peradeniya

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Mallory VanderVelde