Summary
Overview
Work History
Education
Skills
Timeline
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MANUEL CRUZ

Dallas,TX

Summary

Brand and communications specialist with agency and in-house experience driving integrated marketing strategies and creative execution. Skilled in aligning brand voice, campaign messaging, and customer experience across digital, print, and experiential platforms. Bilingual in English and Spanish, with a strong foundation in multicultural marketing and a proven ability to deliver culturally resonant, high-impact campaigns for brands like Lexus and GM Financial.

Overview

3
3
years of professional experience

Work History

Product Marketing Manager II

GM Financial
Irving, TX
11.2024 - Current
  • Led brand strategy and execution for outbound customer communications, ensuring alignment with GM Financial’s voice, tone, and marketing objectives.
  • Developed and implemented multi-channel communication strategies (email, print, digital) reaching millions of customers annually.
  • Translated customer insights and performance data into actionable strategies to drive engagement and reinforce brand trust.
  • Collaborated cross-functionally with marketing and digital teams to deliver consistent, customer-centric messaging across channels.

Account Executive

Walton Issacson (Toyota Lexus)
Dallas, TX
08.2023 - 11.2024
  • Led cross-functional brand initiatives for Lexus, ensuring consistent, culturally relevant campaign execution across all marketing channels.
  • Managed integrated campaigns (broadcast, digital, social, OOH, experiential) from strategy through launch, delivering cohesive brand storytelling.
  • Provided strategic insights on multicultural marketing—particularly within the Hispanic market—to authentically engage diverse audiences and support brand growth.
  • Played a key role in the Lexus x Parkwood x Beyoncé Renaissance World Tour collaboration, overseeing brand integration across experiential and media platforms.

Assistant Account Executive – Lexus

Walton Issacson (Toyota Lexus)
Dallas, TX
08.2022 - 06.2023
  • Supported the execution of high-profile Lexus campaigns, ensuring creative alignment, timely delivery, and cultural relevance across all touchpoints.
  • Helped develop and implement integrated campaigns across digital, social, broadcast, and experiential channels with consistent brand voice.
  • Played a key role in the Lexus x Marvel Black Panther: Wakanda Forever campaign, supporting creative development and rollout.
  • Coordinated cross-functionally with internal teams and external partners to ensure flawless production and on-brand asset delivery.

Education

Bachelor's Degree - Public Relations and Strategic Communication, Business Management

Marymount Manhattan College
New York, New York
12.2021

Skills

  • Bilingual: Fluent in English & Spanish
  • Brand & Campaign Strategy
  • Integrated Marketing & Advertising
  • Multicultural Marketing
  • Digital & Social Media Marketing (Google, Meta, Analytics)
  • Cross-Functional Collaboration
  • Project & Account Management
  • Client Engagement & Relationship Building
  • Partnership & Sponsorship Activation
  • Creative Briefing & Execution
  • Marketing Presentations & Reporting
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

Timeline

Product Marketing Manager II

GM Financial
11.2024 - Current

Account Executive

Walton Issacson (Toyota Lexus)
08.2023 - 11.2024

Assistant Account Executive – Lexus

Walton Issacson (Toyota Lexus)
08.2022 - 06.2023

Bachelor's Degree - Public Relations and Strategic Communication, Business Management

Marymount Manhattan College

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