Manuel De La Rosa

Oversee Krispy Kreme Daily Fresh Delivery sales in California, Nevada, and Chicago, IL Markets for Stater Bros., Ralphs, Food 4 Less, and Save Mart grocery chains accounting for $25MM in sales.

· Establish and grow relationships with key bakery and front line sales personnel in all market areas to enhance mutually beneficial sales growth.

· Conduct and lead regular sales review meetings with all grocery accounts.

· Conduct and lead monthly sales review meetings with internal Krispy Kremeshops and District Managers.

· Provide and create weekly sales updates to internal Kripsy Kreme teams.

· Present and complete sell in on all new items to grocery chains.

· Conduct monthly store visits to verify delivery rates and product presentation.

· Increased Ralphs distribution by 65% in by end of 2022.

· Successfully sold in Daly Fresh Delivery Program to Food 4 Less by end of 2023 leading to distribution in 45% of locations in Southern California and 100% of locations in Chicago, IL based on current local capacities.

· Oversee the planning and implementation of single loose doughnut sales program in Stater Bros., Ralphs, and Food 4 Less locations.

· Increased market sales by 28% in 2022.

· Increased market sales by 31% in 2023.

• Oversaw sales of PepsiCo portfolio including Gatorade, Quaker, Tropicana, Naked Juice, and other brands to Kroger affiliated retail chains in Southern California (Ralphs and Food 4 Less)
• Conducted bi-monthly sales meetings with local Ralphs and Food 4 Less buyers
• Provided suggestions to local Ralphs and Food 4 Less buyers for go-to-market strategies
• Strategized and complete annual promotional calendar for all PepsiCo represented brands
• Introduced innovation items and strategic plans for launch
• Completed analysis of monthly sales and readjust plans as necessary; report and review findings to National Sales Director
• Implement incremental locally based sales opportunities
• Participate in weekly sales team meetings with fellow PepsiCo Key Account Managers to influence sales strategies
• Partnered with third party merchandising team to implement weekly sales planner and portfolio distribution
• Partnered with first year Sales Associate members to mentor and guide them in their first job in retail sales.

• Oversee Company Portfolio among 22 different accounts throughout the Western United States including: Grocery, Club, Big Box, Drug Store, Convenience
• Communicate and interact with buyers from each of the 22 different accounts
• Provide pricing and distribution information
• Sell-in of programming for each Brand
• Sell-in of new and innovative Brands
• Conduct Business Review Meetings on a quarterly/bi-annual basis
• Distributor Management
• Consistent interaction with key distributor individuals to achieve sales goals
• Communicate programming and new sales opportunities
• Conduct Crew Drives
• Conduct and attend planning meetings
• Work closely with National Sales Manager/COO
• Provide monthly sales updates
• Conduct strategy and planning meetings
• Identify new accounts and sales opportunities.

• Oversee Strategic Account 7-Eleven in 1600+ stores throughout Southern and Northern California, Arizona, Nevada, and Utah
• Delivered +3.9% growth in Case Equivalents year ending 2014
• Delivered +0.6% growth in Case Equivalents year ending 2015
• Increased shelf distribution by +700 points year ending 2016
• Consistently and regularly interact with Zone Merchandiser (Buyer) out of 7-Eleven Corporate headquarters in Dallas, TX
• Provide regular Pricing and Distribution updates
• Sell in of Trimester Marketing Programs for Period Planner consideration
• Sell-in and presentation of new and Innovation packages
• Build and sustain relationships with local 7-Eleven Corporate and Franchisee Association (FOA) personnel to gain support
• Conduct meetings with local 7-Eleven Zone Merchandising Leader and Vault Manager and FOA groups
• Sponsor FOA Trade Shows and Golf Tournaments
• Work with National Account Manager to prepare annual, trimester, and quarterly plans for budget, distribution, programming, and volume goals
• Work with Commercial Marketing Manager and Category Manager to provide Category Solutions and customize programming for local activity and increase customer category plans
• Communicate distribution, programming, and volume goals to local Zone and Distributor Teams
• Regularly and consistently interact with key distributor personnel
• Setup and conduct Crew Drives
• Attend planning meetings.

• Oversaw and supervised the operations of up to 12 franchise owned and operated retail locations in the greater Los Angeles area with over $20 million in revenue
• Merchandised stores to meet customer needs, to align with monthly sales plans, and to react to seasonal trends
• Communicated corporate strategies, programs, and initiatives to store operators
• Supervised and coordinated the opening of six new store locations in the Southern California area
• Assisted in the process to approve five Franchisees for multiple store locations
• Recognized for the Most Improved District (2008)
• Recognized as Field Consultant of the Quarter (Third Quarter 2009 and Second Quarter 2011)
• 2012 Leaders of Excellence Award Winner (Top 40 Field Consultant Nationally, Top 2 in Greater LA Zone).