Mar Bouy
Summary
Dynamic Branding Professional working as Screen Artist with experience in Marketing, Video Production, Branding and Community Relations. Proven success in managing a broad range of marketing functions and leadership qualities to support go-to-market efforts, product launches, comprehensive content campaigns, and branding initiatives. Highly experienced business leader with a strong track record of building brands and delivering consistent financial and market share results in highly competitive industries. Innovative, business-minded, and creative professional offering 15+ years of success leading top-performing marketing, media, and project operations, consistently going above and beyond expectations. Expertly assess purpose and value of marketing functions, strategic and budget planning, and communications throughout organizations. Accomplished leader adept at gaining competitive edge and seamlessly managing multiple projects and clients. To further my career in a position that allows me to use my organizational skills, experience, and my education with an organization that values creative thinking, teamwork, and practical thinking.
Overview
15
15
years of professional experience
Work History
Screen Artist (Confidential Client)
Hogarth Worldwide
02.2020 - Current
- Executed designs that adhered to overall creative vision and direction.
- Gathered information to determine best execution of creative ideas.
- Regional (7 worldwide regions) updates for content (online, print, in-store, commercials)
- Coordinated set design, propping and decoration in conjunction with photo art directors.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked well in a team setting, providing support and guidance.
- Proven ability to learn quickly and adapt to new situations.
Video Producer (Promotional Project)
Hogarth Worldwide
12.2022 - 01.2023
- Oversaw creative development and filming of different types of video content.
- Managed and coordinated post-production video editing, motion graphics design, compositing and quality assurance reviewing.
- Produced and edited high impact segments and stories.
- Streamlined processes to minimize production delays and achieve intended strategy.
- Worked with client to produce various types of videos.
- Assisted clients and creative teams in script writing and set design.
- Coordinated with clients to define project specifications, vision, scope and budget.
- Created production schedules for every step of video production.
Branding and Marketing
Sun Cuisine Concepts
12.2019 - 01.2020
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed campaigns and specific marketing strategies for clients.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Designed and implemented advertising and public relations activities.
- Managed campaigns for client that consistently exceeded sales goals.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Head of Branding and Production
KarenZupko & Associates
09.2014 - 09.2019
- Self-motivated, with a strong sense of personal responsibility.
- Managed time efficiently in order to complete all tasks within deadlines.
- Excellent communication skills, both verbal and written.
- Enhanced functionality and appearance of website and repaired functionality issues.
- Developed graphic and image assets for both content and digital marketing efforts.
- Developed consultant materials (workbooks with presentation slides) for medical conferences and continuation education of medical specialist.
- Trained new hires in quality and productivity standards to maximize team effectiveness.
- Checked and corrected grammatical and spelling errors in diverse documents.
- Researched content and grammatical issues to check accuracy of information.
Branding
GTRA
04.2014 - 10.2016
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
Branding and E-Commerce
The Velvet Lily
06.2012 - 10.2014
- Configured, added and removed items and images to provide most accurate representation of products on company's web portal.
- Monitored website traffic and customer reviews to evaluate responses to site updates.
- Maintained working knowledge of company products, services and promotions.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Utilized e-mail, social media, radio and TV to highlight products and services.
Marketing Artistic Creator
Luxe Marketing And Sales
01.2013 - 01.2014
- Managed content across multiple platforms for widest audience reach.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Promoted and marketed works through social media platforms.
- Developed and deployed marketing collateral to promote properties and drive sales.
- Prepared and distributed weekly reports on real estate market trends to inform clients and agents.
- Maintained comprehensive database of property listings and market data for KPI tracking and traceability.
- Managed filing system, entered data and completed other clerical tasks.
Student Advisor (Volunteer)
Leo Burnett
03.2013 - 03.2013
- One Club Creative Boot Camp | Leo Burnett | Sprint
- Advised multiple groups of students with critical feedback on concepts and executions for their creative campaigns following a creative brief.
- Empowered students through counseling and skill-building exercises.
- Helped students develop organizational, time management and study skills.
- Advocated for students to access available resources.
Venue Coordinator (Volunteer)
CiMMfest
03.2013 - 03.2013
- Reported issues to higher management with great detail.
- Managing traffic, assisting with talent coordination, making sure all audio and video needs were met, communicating with venue manager, ensuring signage exists and correct, announcing all presentations
Graphic Designer (Volunteer)
Uhuru Furniture & Collectables
06.2009 - 02.2012
- Developed creative design for print materials, brochures, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Edited and enhanced existing artwork and graphics.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
VIP Stage Manager (Volunteer)
Philadelphia Fashion Week
09.2010 - 09.2010
- Prepared rehearsal studio by gathering set furniture, props and costumes.
- Worked with director to develop effective use of rehearsal times.
- Collaborated with technical crew and cast to safeguard presentation of artistic vision.
- Enforced safety measures due to potential stage equipment hazards.
- Communicating with venue manager, sound checks cleared, managing traffic during show, runner for live performers' requests, overseeing sets performed in proper time slot
Art Counselor
Lower Merion Vocational Training
01.2009 - 12.2009
- Worked with mentally challenged adults varying age, interest, skill, and developmental levels.
- Led groups safely through variety of activities.
- Collaborated with other camp counselors to design fun and enriching learning activities for attendees.
- Instructed attendees to observe proper behavior and etiquette to avoid conflicts and unruly activities.
- Prepared and gathered materials for detailed lesson plans.
Education
Bachelor of Arts - Graphic Design & Advertising
Columbia College Chicago
Chicago, IL2014
Associate of Arts - Graphic Design
Delaware County Community College
Media, PA2012
No Degree - Fashion Design, Haute Couture
Moore College of Art And Design
Philadelphia, PA2005
Skills
- Time Management
- Social Perceptiveness
- Critical Thinking
- Complex Problem-Solving
- Corporate Design
- Adobe Creative Suite
- Idea Brainstorming
- Visual Representations
- Analytical Skills
- MS Office
- Reliability and Adaptability
- Documentation
- Proofing
Timeline
Video Producer (Promotional Project)
Hogarth Worldwide
12.2022 - 01.2023
Screen Artist (Confidential Client)
Hogarth Worldwide
02.2020 - Current
Branding and Marketing
Sun Cuisine Concepts
12.2019 - 01.2020
Head of Branding and Production
KarenZupko & Associates
09.2014 - 09.2019
Branding
GTRA
04.2014 - 10.2016
Student Advisor (Volunteer)
Leo Burnett
03.2013 - 03.2013
Venue Coordinator (Volunteer)
CiMMfest
03.2013 - 03.2013
Marketing Artistic Creator
Luxe Marketing And Sales
01.2013 - 01.2014
Branding and E-Commerce
The Velvet Lily
06.2012 - 10.2014
VIP Stage Manager (Volunteer)
Philadelphia Fashion Week
09.2010 - 09.2010
Graphic Designer (Volunteer)
Uhuru Furniture & Collectables
06.2009 - 02.2012
Art Counselor
Lower Merion Vocational Training
01.2009 - 12.2009
Bachelor of Arts - Graphic Design & Advertising
Columbia College Chicago
Associate of Arts - Graphic Design
Delaware County Community College
No Degree - Fashion Design, Haute Couture
Moore College of Art And Design
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