Mara Cohen
New York,NY
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
6
6
years of professional experience
Work History
CRM Manager
ATG Entertainment
New York, NY
10.2023 - Current
- Developed and implemented CRM strategies to enhance customer engagement and retention.
- Analyzed customer data to identify trends and inform marketing initiatives.
- Collaborated with cross-functional teams to optimize customer journey experiences.
- Managed CRM system updates to ensure data accuracy and user accessibility.
- Trained staff on best practices for utilizing CRM tools effectively.
- Managed cross-functional teams to successfully execute CRM initiatives, ensuring seamless collaboration between departments.
- Developed targeted email campaigns using CRM tools to enhance customer engagement.
- Implemented A/B testing protocols to improve open rates and click-through rates.
- Managed subscriber lists and ensured compliance with data protection regulations.
- Trained junior team members on email marketing best practices and software usage.
- Conducted regular audits of CRM database health, identifying areas for improvement and ensuring data accuracy.
- Established KPIs and regularly reported on campaign progress, providing actionable insights to drive improvements.
Marketing Assistant
Mark Morris Dance Group
Brooklyn, NY
09.2022 - 09.2023
- Managed email marketing campaigns for the Dance Center on Salesforce/ Pardot, including Adult, Children and Teen, and Early Childhood programs, averaging at a 30% Open Rate.
- Managed CRM imports into Salesforce from Mindbody, Active, BigCommerce, and Facebook lead ad generation.
- Worked with Creative Content and Editorial Manager to manage design schedule, traffic design projects for the organization, and updated in house marketing collateral, such as flyers, calendars, and other printed material.
- Responsible for sourcing and creating social content, scheduling social media posts, posting manually when needed, and managing social media channels including Facebook, Instagram, Twitter, and LinkedIn for Mark Morris Dance Group and Mark Morris Dance Center.
- Responsible for viral Instagram reels, reaching on average 10k viewers.
- Assisted in raising social media following by 10%.
- Assisted in occasional website maintenance.
- Created content calendars for presenters during the 2022-2023 season.
- Collected, analyzed and summarized data and trends to provide marketing tracking and research
- Proofread marketing collateral ahead of printing to eliminate errors
- Utilized Adobe Photoshop and Premiere Pro to design and create social content.
Audience Ambassador
Commonwealth Shakespeare Company
Boston, MA
06.2022 - 08.2022
- Performed front-of-house duties for the Equity company's Shakespeare on the Common performances of "Much Ado About Nothing," including merchandise, rentals, ushering, fundraising, and information dissemination.
- Assisted in raising over $300,000 in 3 weeks for Commonwealth Shakespeare programming.
- Promoted good customer relations and premier customer satisfaction by demonstrating friendly demeanor and can-do attitude.
- Assisted team with operational policies and procedures to drive services.
Marketing Intern
Mark Morris Dance Group
Brooklyn, NY
01.2022 - 05.2022
- Managed Cross-Promotion efforts, including managing trades and outreach to various organizations and executives to increase participation in MMDC programs by 50%.
- Collaborated with team members to help expand marketing channels.
- Contributed to mock-ups, email campaigns and social media content.
- Maintained complete database of files, contacts and project materials.
- Created professional business correspondence, spreadsheets and presentations.
- Shadowed professionals in different situations to increase marketing knowledge.
- Build PR lists and maintain lists from Cision; pull quotes from press articles
- Salesforce data entry - imports from Active, Mindbody, FB leads
- Support Marketing & Communications Manager with email marketing program - creating and uploading graphic assets, drafting e-blasts
- Assisted with social media accounts for company, increasing overall following to 25k.
Manager on Duty at the Shop
Equinox Printing House
New York, NY
10.2021 - 06.2022
- Initiated plans to improve customer relations, quality standards and service efficiency.
- Responded to customer concerns by providing friendly, knowledgeable support and maintaining composure and professionalism.
- Developed schedules for up to 3 employees per shift.
- Oversaw store operations with team of 3 personnel.
- Trained employees in essential job functions.
- Set goals for department and supported employees in meeting expectations.
- Managed financial tracking, inventory coordination and social media marketing.
- Generated more than $10,000 in monthly sales with successful sales and customer relations approaches.
Digital Intern
Davis Shakespeare Festival
Davis, CA (Remote)
02.2021 - 05.2021
- Produced full-length virtual theatre festival with shows including the Play On! translation of Much Ado About Nothing and the world premiere of The Reaper and the Whale by Christopher Elizabeth
- Created marketing strategy for the virtual theatre festival, including managing and created social media posts, blog posts, and press releases with outreach expanding to the Davis/Sacramento community as well as across the United States and Canada
Publicity Chair
NYU Tisch School Of The Arts, NSB
01.2021 - 05.2021
- Created PR strategy for NYU’s production of The Prophet by Kahlil Gibran.
- Acquired media coverage for the production across outlets, such as BroadwayWorld, TheatreMania, Playbill, and NY1
- Managed social media content such as teaser trailers and social media posts.
- Monitored marketing content for quality, accuracy and impact.
Director
The Shawnee Playhouse
Shawnee, PA
05.2021 - 07.2021
- Directed Alice in Wonderland Jr., with cast members ranging from ages 7-17,
- Lead rehearsals, set artistic vision for the production, and kept clear communication between cast members, other members of the production team, and parents.
Bartender (Receptionist)
Drybar At Parker Midtown
New York, NY
02.2020 - 10.2021
- Maintained receptionist activities including developing rapport with customers, check in and check out procedures, restocking shelves, and maintaining shop cleanliness.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor
- Demonstrated respect, friendliness and willingness to help wherever needed
Education
Master of Arts - Performing Arts Administration
New York University, Steinhardt
New York, NY05-2022
Bachelor of Fine Arts - Drama (New Studio On Broadway)
New York University, Tisch School of The Arts
New York, NY05-2021
Skills
- Google Drive Suite
- Scheduling
- Active Listening
- Microsoft Office Suite
- Adobe Creative Cloud
- Public and Media Relations
- Social Media management and coordination
- Cision and Muckrack
- Web Content Updates
- Email Marketing (Salesforce and Pardot)
- Content Strategy
- Customer Relationship Management
Websites
Timeline
CRM Manager
ATG Entertainment
10.2023 - Current
Marketing Assistant
Mark Morris Dance Group
09.2022 - 09.2023
Audience Ambassador
Commonwealth Shakespeare Company
06.2022 - 08.2022
Marketing Intern
Mark Morris Dance Group
01.2022 - 05.2022
Manager on Duty at the Shop
Equinox Printing House
10.2021 - 06.2022
Director
The Shawnee Playhouse
05.2021 - 07.2021
Digital Intern
Davis Shakespeare Festival
02.2021 - 05.2021
Publicity Chair
NYU Tisch School Of The Arts, NSB
01.2021 - 05.2021
Bartender (Receptionist)
Drybar At Parker Midtown
02.2020 - 10.2021
Master of Arts - Performing Arts Administration
New York University, Steinhardt
Bachelor of Fine Arts - Drama (New Studio On Broadway)
New York University, Tisch School of The Arts