MARC CARTER
Seattle,USA
Summary
People-first executive with 17 years of global experience in professional rugby across North America, Europe, and Asia. Recognized for a leadership style that builds high-performing teams, motivates staff and athletes, and delivers results with honesty and compassion.
Proven ability to bridge elite athlete performance and business operations, aligning sport with commercial growth, operational efficiency, and long-term sustainability. Skilled at uniting diverse groups into cohesive teams that deliver success for organizations, while creating lasting community impact.
Career Highlights.
- Championship Success: Made history by winning the 2021 MLR Competition with the LA Giltinis in their inaugural season.
- International Achievement: Led the Hong Kong National 15s to their first-ever Asia Rugby Championship.
- Commercial Growth: Achieved 233% attendance growth and 30% operational savings at RFCLA over a two-year period.
- Performance Innovation: Designed and implemented sports performance frameworks adopted by more than 20 teams across three continents, establishing new benchmarks for analysis and athlete development.
Overview
17
17
years of professional experience
1
1
Certification
Work History
GENERAL MANAGER OF RUGBY
Rugby Football Club Los Angeles
Los Angeles, CA
09.2024 - 09.2025
- Directed strategic planning and operations of the franchise, from grassroots coaching through to elite high-performance programs.
- Oversaw technical staff, high-performance coaches, and support teams to maximize athlete output, recovery, and learning.
- Managed a multi-million-dollar budget, contract negotiations, and compliance with league governance.
- Negotiated housing, transport, and Performance Headquarters, delivering 30% monthly savings while improving operational efficiency.
- Designed long-term performance frameworks, talent ID pipelines, and succession planning for sustained excellence.
- Bridged rugby performance with business operations to align growth, revenue, and performance outcomes.
- Represented rugby operations in board and executive meetings, reporting on KPIs, player welfare, and milestones.
- Partnered with marketing and commercial teams to strengthen brand presence and fan engagement.
SENIOR DIRECTOR OF BUSINESS OPERATIONS
Rugby Football Club Los Angeles
Los Angeles, CA
11.2023 - 11.2024
- Directed all non-technical operations, including venue, game-day logistics, fan engagement, and sponsorship activations.
- Developed strategies for ticketing, merchandise, partnerships, business development, and community outreach.
- Strengthened sponsorship and business development partnerships to drive commercial growth and partner value.
- Increased match-day attendance by 233% across eight home games in the inaugural season.
- Established commercial frameworks for sponsorships, ticketing, and community engagement.
TECHNICAL PERFORMANCE CONSULTANT (RWC Qualification Tournament)
Hong Kong Rugby Union
Dubai, UAE
09.2022 - 12.2022
- Provided strategic leadership of training, recovery, and performance schedules in partnership with the Head Coach to drive athlete readiness and peak output.
- Designed and led implementation of 4-week performance frameworks, embedding recovery cycles and load management as core pillars of success.
- Guided opposition analysis and tactical KPI reporting, equipping coaches and players with actionable insights to shape game strategy.
- Directed departmental budgets and forged vendor partnerships to secure advanced performance technology and recovery solutions.
HEAD OF TECHNICAL PERFORMANCE
Los Angeles Giltinis
Los Angeles, CA
01.2020 - 08.2022
- Directed elite athlete and team performance programs, including technical training, opposition analysis, and KPI frameworks, to maximize on-field results.
- Delivered the performance budget 20% under expectations, while still leading the team to a championship-winning season.
- Recruited and developed players and staff, aligning talent pathways with long-term performance goals.
- Delivered position-specific coaching and education, strengthening athlete progression and team depth.
- Played a key role in the 2021 MLR Championship victory during the team’s inaugural season.
- Implemented advanced performance review and analysis systems that directly supported sustained team success.
NATIONAL PERFORMANCE ANALYSIS MANAGER
Hong Kong Rugby Union
Hong Kong
01.2018 - 01.2020
- Directed the National Analysis Department, delivering KPIs and insights for 20+ teams across Hong Kong.
- Built and maintained KPI databases tracking performance trends for over 100 athletes.
- Developed and managed local analysts to standardize methodologies and maximize impact across staff and athletes.
- Negotiated a landmark software deal granting all Hong Kong clubs access to performance analysis tools.
- Delivered Hong Kong's first Asia Rugby Championship title through data-driven insights.
RUGBY COACH
Hong Kong Football Club
Hong Kong
01.2018 - 01.2020
- Coached backs/skills with a focus on tactical kicking and technical development.
- Provided opposition analysis and individual player development support.
NATIONAL ACADEMY PERFORMANCE ANALYSIS MANAGER
Welsh Rugby Union
Wales, UK
02.2016 - 01.2018
- Directed analysis for Wales U20s (Six Nations & World Championship).
- Supervised 7 analysts and developed KPI dashboards for senior players and referees.
SENIOR PERFORMANCE ANALYST
Scarlets Rugby
Wales, UK
06.2014 - 02.2016
- Delivered opposition analysis, tactical insights, and live coding during matches.
- Produced performance reviews for contact, kicking game, and decision-making.
ACADEMY PERFORMANCE ANALYST
Scarlets Rugby
Wales, UK
07.2011 - 06.2014
- Built analysis systems to support academy player development and progression pathways.
PERFORMANCE ANALYST
RGC Rugby
Wales, UK
01.2009 - 07.2011
- Established performance analysis frameworks for a new professional rugby franchise across all teams.
NATIONAL PERFORMANCE ANALYSIS CONSULTANT
Rugby Canada
Europe
11.2010 - 05.2011
- Introduced Hudl Sportscode to coaches and athletes; trained staff in video/data analysis.
Education
BSc - Sport & Fitness Management
Swansea Metropolitan University
01-2008
Skills
Soft Skills
- People-First Leadership & Team Building
- Proven Ability to Build High-Performing, Multicultural Teams
- Recruitment, Negotiation & Compliance
- Effective Communication & Staff Motivation
- Talent Development & Performance Improvement
Hard Skills
- Strategic & Budget Management
- Business Development & Sponsorship Partnerships
- Brand Partnerships, Commercial Growth & Event Operations
- Operations Oversight & Performance Management
- Data-Driven Performance Analysis
Websites
Certification
World Rugby Coaching Certifications - Level 1 & 2
Languages
- English Fluent
- Welsh Fluent
Timeline
GENERAL MANAGER OF RUGBY
Rugby Football Club Los Angeles
09.2024 - 09.2025
SENIOR DIRECTOR OF BUSINESS OPERATIONS
Rugby Football Club Los Angeles
11.2023 - 11.2024
TECHNICAL PERFORMANCE CONSULTANT (RWC Qualification Tournament)
Hong Kong Rugby Union
09.2022 - 12.2022
HEAD OF TECHNICAL PERFORMANCE
Los Angeles Giltinis
01.2020 - 08.2022
NATIONAL PERFORMANCE ANALYSIS MANAGER
Hong Kong Rugby Union
01.2018 - 01.2020
RUGBY COACH
Hong Kong Football Club
01.2018 - 01.2020
NATIONAL ACADEMY PERFORMANCE ANALYSIS MANAGER
Welsh Rugby Union
02.2016 - 01.2018
SENIOR PERFORMANCE ANALYST
Scarlets Rugby
06.2014 - 02.2016
ACADEMY PERFORMANCE ANALYST
Scarlets Rugby
07.2011 - 06.2014
NATIONAL PERFORMANCE ANALYSIS CONSULTANT
Rugby Canada
11.2010 - 05.2011
PERFORMANCE ANALYST
RGC Rugby
01.2009 - 07.2011
BSc - Sport & Fitness Management
Swansea Metropolitan University