Hi, I’m
Marc A. Hinze
Sr. Program Director
Gilbert,AZ
Summary
Talented Program Director and motivated leader skilled in handling administrative, operations and marketing program functions. Diverse experience lends to accomplishing many dynamic objectives. Ready to apply 20+ years of experience to new professional challenges with a growth-oriented organization.
Overview
22
years of professional experience
Work History
Banner Health Inc.Phoenix
Sr. Customer Design and Technology Program Director
08.2018 - Current
Job overview
- Collaborate across customer experience channels and IT to design data driven communication pathways
- Direct Marketing Personalization Team on data management and implementation for email campaigns
- Lead the design and maintain marketing dashboards using central data repository, reducing processing time for vendor
- Oversee data sourcing and design of executive, operational and marketing focused dashboards
- Increased email engagement metrics by 15% using marketing personalization and segmentation
- Utilize marketing personalization to optimize email campaigns resulting in improved engagement metrics
- Solved provider communication issue by designing end to end personalized dynamic email campaign
- Vetted and Implemented enterprise level marketing resource management tool increasing production and accountability
- Optimize consumer email campaigns using engagement data to increase engagement rates for 1.5MM subscribers.
Cancer Treatment Centers of America at Western Regional Medical CenterGoodyear
Senior Manager Marketing Operations
01.2013 - 02.2018
Job overview
- Collaborate with Senior Leadership in development of annual performance goals
- Analyze budget performance of marketing activities and campaigns
- Lead multi-region market analysis to guide marketing team on effectiveness of new patient acquisition tactics
- Provide analytic support to the marketing team using Salesforce.com and proprietary tools
- Collaborate with media partners in managing performance of digital and offline marketing efforts
- Successfully manage on-site user transition from MS Dynamic to Salesforce.com CRM training and administration
- Subject matter Expert for the navigation, reporting and data integrity of Salesforce.com and MS Dynamic CRM
- Provide On-site management and Salesforce CRM training and guidance to regional Oncology Information Specialists
- Serve as marketing data liaison to IT and Analytics team in the development of data tools.
Medicis Pharmaceutical Corp.Scottsdale
Senior Business Analyst
04.2010 - 12.2012
Job overview
- Salesforce.com trainer and sales support analyst for over 100 Pharmaceutical Sales Reps
- Manage high frequency sales reporting for executives and sales teams
- Upgraded CRM to healthcare-based Salesforce platform through development, QA and UAT
- Served as lead analyst for Canadian sales force for enhancements and troubleshooting
- Deliver exceptional sales support resolution and process enhancements and ad-hoc reporting
- Developed and transitioned C-suite ad-hoc reporting to in-house, saving thousands in vendor costs
- Design workflow improvements to eliminate errors and maximize efficiency for budget reconciliation.
Wolters Kluwer Pharma SolutionsPhoenix
Pharmaceutical Audit Specialist / Senior Customer Operations Analyst
05.2001 - 04.2010
Job overview
- Manage and maintain high volume pharma data for aggregation into client deliverables
- Orchestrate and prioritize the design, maintenance, and quality control of client product delivery cycles
- Create, implement, and maintain training materials covering new and existing client product delivery cycles
- Key customer service contact for 130 Pharmaceutical and Wall Street clients
- Trainer and Consultant for book of client business using Pharmaceutical Audit Suite of online tools
- Develop custom reports for internal and external market research / analysis according to client requests
- Resolve and coordinate data and product inquiries through alignment of multiple databases and departments.
Education
Grand Canyon University
Master of Business Administration
Arizona State University
B.S. Biology
Skills
- Salesforce CRM and Marketing Cloud
- Salesforce Intelligence and Interaction Studio
- CRM Sales and Marketing Support
- Marketing Personalization Design
- Trend and Conversion Analysis
- Workfront Marketing Resource Management
- Customer Process Design
- Report and Dashboard Development and Design
- Market Research
- Database Administration
- Product and Process Training
- Training Development
Software Experience
- Salesforce.com
- Salesforce Marketing Cloud
- Adobe Workfront
- UQube
- Google Analytics
- Tableau
- Microsoft Dynamic CRM
- Adobe Analytics
- Microsoft Office
- SAP BI
- SQL
Timeline
Sr. Customer Design and Technology Program Director
Banner Health Inc.
08.2018 - Current
Senior Manager Marketing Operations
Cancer Treatment Centers of America at Western Regional Medical Center
01.2013 - 02.2018
Senior Business Analyst
Medicis Pharmaceutical Corp.
04.2010 - 12.2012
Pharmaceutical Audit Specialist / Senior Customer Operations Analyst
Wolters Kluwer Pharma Solutions
05.2001 - 04.2010
Grand Canyon University
Master of Business Administration
Arizona State University
B.S. Biology
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