Marc Juszak
Cleves,OH
Summary
Tech-savvy digital manager and content producer with proven track record of curating relevant web content, both locally and nationally. Have 26 years with one company in a demanding and fast-paced environment, with 11 years in a management role leading a team of nine. Proven ability to work well with individuals at all levels, from entry-level to management. Practiced in monitoring competitor activity, conceptualizing campaigns and designing content. Recognized for creating content to drive engagement and garner traffic. Background in public relations, marketing, writing, organizational leadership.
Overview
28
28
years of professional experience
Work History
Manager of New Media
WKRC-TV Local 12
07.2013 - Current
- Created compelling video content that resonated with target audiences, increasing views and shares across platforms.
- Led teams on various projects, ensuring timely completion and high-quality deliverables.
- Analyzed web analytics data to inform future content strategies, driving consistent growth in user engagement.
- Enhanced website traffic by optimizing content and utilizing search engine optimization techniques.
- Implemented paid advertising strategies to increase reach and drive conversions, maximizing return on investment.
- Managed social media accounts for optimal engagement, improving overall online presence.
- Collaborated with creative teams to develop visually appealing graphics for use across multiple platforms.
- Continuously monitored industry trends, keeping the company at the forefront of new media innovations.
- Maintained a consistent brand voice throughout all channels, strengthening overall brand identity.
- Developed content for press releases, websites and social media.
- Collaborated with media representatives to optimize coverage of special events.
- Performed management activities such as hiring, scheduling, planning, training.
- Assisted anchors and reporters with their social media and managed their brands.
Content Specialist/Producer
WKRC-TV Local 12
03.1997 - 07.2013
- Work as team/group think with staff of anchors, photographers and other personnel daily.
- Write, edit and revise news content.
- Edit video, create graphics for television.
- Stayed current on industry trends and competitor activity to inform content strategy decisions.
- Pitched creative ideas for multimedia projects such as videos, podcasts, or infographics that enhanced overall storytelling capabilities.
- Edited and proofread materials to maintain high standards of accuracy, clarity, and readability.
- Conducted regular audits of web pages and updated outdated or irrelevant information promptly.
- Established internal style guides and templates for consistent formatting across all published materials.
- Mentored junior team members, providing guidance on writing best practices and professional development opportunities.
- Applied current editing and videography tools to tell great stories.
- Created content for websites and online publications.
- Collaborated with videographers to enhance content.
- Consulted with editors to shape story and eliminate any errors.
- Researched and wrote news stories, articles and reviews for online publications.
- Managed competing deadlines with efficiency.
Education
Bachelor of Arts - Communications, Honors program, Cum Laude
Xavier University
Cincinnati, OH05.1999
Associate of Arts - Business Management, Summa Cum Laude
Cincinnati State
Cincinnati, OH05.2012
Skills
- Digital Marketing Strategy
- Community Engagement
- Video Editing
- Multimedia production
- Content Curation
- Web Analytics
- Content Development
- Proofreading
Accomplishments
- Increased desktop/mobile page views from 40M first year to 110M in 5 years
- Increased desktop/mobile/apps views from 62M first year to 276M most recent year
- Increased Facebook followers from 12K to over 750K
References
- Bob Herzog, News Anchor, rhherzog@sbgtv.com
- Richard Skinner, Columnist/Reporter, raskinner0712@gmail.com
- Zach Wells, Owner/CEO of Film Real Productions, zachwells33@gmail.com
Timeline
Manager of New Media
WKRC-TV Local 12
07.2013 - Current
Content Specialist/Producer
WKRC-TV Local 12
03.1997 - 07.2013
Bachelor of Arts - Communications, Honors program, Cum Laude
Xavier University
Associate of Arts - Business Management, Summa Cum Laude
Cincinnati State
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