Marc Kruger
Hospitality Sales Professional
Bridgewater,MA
Summary
Results-driven sales leader with deep expertise in group sales, strategic account management, and revenue optimization. Proven track record of exceeding targets and leading high-performing teams across multiple markets, with a specialization in Boston and the Northeast. Adept at cultivating strong client relationships, closing high-value contracts, and driving sustained revenue growth. Excited to bring my leadership and sales acumen to your Sales role to foster collaboration and deliver measurable, market-leading results.
Overview
21
21
years of professional experience
1
1
Certification
4
4
years of post-secondary education
Work History
Large Group Sales Manager
InterContinental Boston
08.2024 - Current
- Specialize in all group bookings across Pharmaceutical, Association, and Clinical Trial segments, while also managing high-volume Corporate group business with 51+ peak rooms.
- Prospected, negotiated, and secured high-value group contracts, achieving 124% of Q1 2025 group revenue goals.
- Built and nurtured strong relationships with key clients and third-party planners, leading to repeat annual bookings and contributing to a 27% year-over-year increase in group revenue (2024 to 2025).
Area Sales Leader
Marriott International
03.2023 - 08.2024
- Oversaw total room and catering revenue strategy across three MSB hotels — Courtyard Boston Downtown, Residence Inn Cambridge, and Courtyard Andover — encompassing 711 guestrooms and 16,000+ sq. ft. of meeting space, with $60M+ in annual revenue responsibility.
- Led a team of five sales executives, providing strategic direction, mentorship, and performance accountability to drive results.
- Achieved 102.8% of total revenue budget and 104.9% of RevPAR budget in 2023.
- Assembled and led the Courtyard Boston Downtown Sales Team, recognized as Marriott’s MSB Sales Team of the Year – U.S. & Canada, 2024.
Director of Sales & Marketing
HHM Hotels
03.2012 - 03.2023
- Directed all aspects of sales and marketing for multiple properties across Boston and MetroWest including The Envoy Hotel, Courtyard Brookline and Residence Inn Framingham.
- Analyzed industry trends and competitor activities to execute strategic decision-making and maintain a competitive edge.
- Consistently exceeded sales goals, delivering an average 13% increase in bookings and 18% growth in total revenue.
- Built strong client relationships in Legal, Pharma, Consulting, and Leisure segments, achieving an average of 126% of room revenue goals annually.
Director of Sales
Summit Hospitality Group
05.2011 - 03.2012
- Revamped the sales strategy for the property, leading to a 34% RevPAR increase and #1 STAR market positioning.
- Led a high-performing sales team that achieved 121% of quarterly budget goals, significantly boosting profitability.
- Developed and implemented new banquet offerings that enhanced the F&B revenue stream.
Senior, Group & BT Sales Manager
Starwood Hotels & Resorts
06.2004 - 05.2011
- Held multiple sales leadership roles across key Starwood markets, consistently delivering 118% average to goal across all segments for the Sheraton Newton, Sheraton Stamford, Sheraton Denver and Sheraton Baltimore.
- Specialized in SMERF and corporate group segments, achieving a 44% increase in bookings.
- Top Sales Manager in Q4 for Northeast & Canada Region at Sheraton Newton.
Education
No Degree - Psychology
Bridgewater State College
Bridgewater, MA 09.1992 - 05.1996
Skills
Group Sales, all markets and sizes
Skills Specialties
- Group Sales, all sizes and markets
- Business Transient Sales
- Strategic Account Management
- Forecasting & Budgeting
- Market Analysis
- Revenue Growth Strategy
- Client Relationship Building
- Team Leadership & Coaching
Certification
HMCC
Timeline
HMCC
04-2025
Large Group Sales Manager
InterContinental Boston
08.2024 - Current
Area Sales Leader
Marriott International
03.2023 - 08.2024
Director of Sales & Marketing
HHM Hotels
03.2012 - 03.2023
Director of Sales
Summit Hospitality Group
05.2011 - 03.2012
Senior, Group & BT Sales Manager
Starwood Hotels & Resorts
06.2004 - 05.2011
No Degree - Psychology
Bridgewater State College
09.1992 - 05.1996
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