Marcela González Catalán
Campaign Organizing Director
Guatemala
Summary
My main objective is to constantly develop my personal and work skills to grow professionally. I have excellent organizational skills, communication, problem solving and interpersonal relationships with a great capacity for critical analysis, customer service, language skills, marketing, research, politics and economics.
Overview
13
13
years of professional experience
Work History
PROGRAM MANAGER, REMOTE
New Ground Strategies
08.2022 - 12.2023
- Founded the largest paid Relational Organizing Program ever piloted, generating over 260,000 voter turnout and engaged 20% of the Nevada Democratic electorate
- Managed 20 full time direct reports including hiring, onboarding, training, 1-1's, and HR functions
- Translated training materials from English to Spanish used for large-scale trainings
- Innovated strategic outreach systems to reach voter targets while designing key metrics to track success
COUNTY FIELD DIRECTOR
Advanced Micro Management
11.2021 - 07.2022
- Responsible for building a robust volunteer and grassroots organizing operation, engaging in coalition building activities, coordinating with key stakeholders, and managing paid outreach staff within assigned region
- Managed a team and a paid canvass operation
- Worked with existing Equal Ground Education/Action Fund infrastructure to implement county and regional plans
- Developed and executed electoral and issue-based campaign plans that meet and exceed programmatic metrics and goals
- Hired, trained, and managed regional staff and volunteers to execute a comprehensive field and digital organizing
REGIONAL DIGITAL DIRECTOR
Florida Democratic Party / Joe Biden Campaign
07.2020 - 11.2020
- Recruited a network of volunteers by consistently exceeding personal set goals with hundreds of phone calls text messages, emails, and virtual 1:1s
- Hosted virtual events on civic literacy via Zoom and Google Meets
- Collaborated with regional and state teams on developing engagement strategies for the local community in a digital platform
- Implemented regional field and GOTV plan
DEPUTY REGIONAL FIELD DIRECTOR
Vote Yes Prop 22
03.2020 - 07.2020
- Educated, recruited and participated in the activation of key stakeholders, worked directly with regional director on local outreach strategy
- Executed organizing plans using online and offline methods
- Coordinated coalition events to inform stakeholders and solicit feedback
- Managed relationships with regional supporters
- Assisted campaign leadership recruiting advocates for earned, paid and social media surrogates
- Updated key leaders using weekly reporting framework
COMMUNITY ORGANIZER
Tom Steyer 2020
10.2019 - 03.2020
- Recruited volunteers and built relationships with voters that collaborated in making phone calls, texting campaigns, and other field activities
- Maintained a daily tracking of activity that included items such as 1:1 meetings with volunteers, attendees of house parties and community events
- Worked with the digital and communications teams in identifying stories from the field of supporters the campaign will want to amplify
REGIONAL ORGANIZING DIRECTOR
OCCORD
12.2018 - 10.2019
- Led voter registration drives, phone banking, organized community events, and advocated for Democratic candidates of the United States Senate
- Responsible for the day-to-day recruitment, instruction and management of canvass teams to mobilize specific communities of voters in an effort to increase voter turnout
- Assisted the State Political Director in building relationships with local community leaders and identifying key grasstop stakeholders
FIELD ORGANIZER
Progressive Turnout Project
03.2016 - 11.2018
- Developed and managed a program for voter turnout
- Oversaw the execution of all staff voter contact
- Organized communities of color, youth, marginalized communities and voters with low-involvement to participate in the voting process
- Worked directly with state leadership to help develop and implement new communications and digital strategies in the Orange County, California region
- Coordinated a program of field organizing activities with members and partners to support in the development of materials, talking points, and scripts for communications to voters and the general public
FIELD MANAGER/ BRAND MANAGER
Encore Nationwide, WOM, ATN Event Staffing, Real Madrid Promotional Team (Forza Football)
01.2011 - 01.2018
- Planned, led event set-up, and executed various events taking place in multiple cities, states and internationally
- Created and implemented product marketing campaigns for clients
- Developed social media strategies based on continually evolving metrics and client feedback
- Managed multiple events, activities and projects such as music festivals and sports events, from small on-site events to large off-site productions
CUSTOMER SERVICE MANAGER
Greenwood Hall
01.2011 - 12.2013
- Managed, maintained, and closed inbound donations through multiple channels in a high volume capacity, while focusing on a high quality customer experience
- Identified and responded to customer's needs based on designated procedures of account/client
- Responded to requests for assistance and/or possible processing of credit card authorizations
- Met individual and team goals in a donation driven environment
Education
MBA - Marketing
Universidad De Cadiz
Spain 05.2020
Bachelor of Arts - Political Science And International Relations
California State University - Long Beach
Associate Degree in Liberal Arts -
Orange Coast College
Costa Mesa, CA05.2014
High School Diploma -
Sagrado Corazón De Jesús
Guatemala City10.2005
Skills
Proactiveundefined
Field
Political Science
Timeline
PROGRAM MANAGER, REMOTE
New Ground Strategies
08.2022 - 12.2023
COUNTY FIELD DIRECTOR
Advanced Micro Management
11.2021 - 07.2022
REGIONAL DIGITAL DIRECTOR
Florida Democratic Party / Joe Biden Campaign
07.2020 - 11.2020
DEPUTY REGIONAL FIELD DIRECTOR
Vote Yes Prop 22
03.2020 - 07.2020
COMMUNITY ORGANIZER
Tom Steyer 2020
10.2019 - 03.2020
REGIONAL ORGANIZING DIRECTOR
OCCORD
12.2018 - 10.2019
FIELD ORGANIZER
Progressive Turnout Project
03.2016 - 11.2018
FIELD MANAGER/ BRAND MANAGER
Encore Nationwide, WOM, ATN Event Staffing, Real Madrid Promotional Team (Forza Football)
01.2011 - 01.2018
CUSTOMER SERVICE MANAGER
Greenwood Hall
01.2011 - 12.2013
MBA - Marketing
Universidad De Cadiz
Bachelor of Arts - Political Science And International Relations
California State University - Long Beach
Associate Degree in Liberal Arts -
Orange Coast College
High School Diploma -
Sagrado Corazón De Jesús
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