Summary
Overview
Work History
Education
Skills
Timeline
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Marcelino Cruz

Midland,TX

Summary

Dynamic sales professional with a proven track record at HADCO Services, excelling in customer relationship building and revenue generation. Bilingual in Spanish and English, I leverage negotiation tactics and upselling strategies to exceed sales goals. Committed to enhancing customer experiences, I consistently drive business growth through effective client presentations and strategic sales initiatives.

Overview

8
8
years of professional experience

Work History

Oilfield Salesman

HADCO Services
11.2023 - Current
  • Brought growth from new clients to over 1.4 Million dollars within my first year.
  • Developed strong client relationships through consistent communication and exceptional customer service.
  • Increased sales by offering advice on purchases and promoting additional products.
  • Increased sales revenue by identifying potential clients and conducting persuasive product presentations.
  • Negotiated prices, terms of sales and service agreements.
  • Recorded accurate and efficient records in customer database.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Built relationships with customers and community to promote long term business growth.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Reached higher sales expectations for the company
  • Contributed to event marketing, sales and brand promotion.
  • Continuously updated product knowledge, staying informed of industry trends and competitor offerings.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Presented professional image consistent with company's brand values.
  • Promoted and up-sold products and services to meet needs of customers.
  • Met existing customers to review current services and expand sales opportunities.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Consulted with businesses to supply accurate product and service information.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Provided after-sales support, addressing any issues promptly to ensure ongoing client satisfaction.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

CNC Lathe Machinist

HADCO Services
09.2018 - 11.2023
  • Inspected completed parts to verify compliance with specifications and quality standards.
  • Used various precision measuring instruments to check workpiece accuracy.
  • Utilized micrometers and calipers to measure and verify precise tolerances.
  • Operated drill presses, lathes and milling machines to produce required parts.
  • Manually set up machinery, lathes, and grinders.
  • Adjusted machine settings to reduce waste and improve efficiency.
  • Supported team members in troubleshooting complex machine issues, sharing knowledge and expertise to resolve problems quickly.
  • Assisted in training new machinists on company procedures, best practices, and safe operation of equipment.
  • Completed projects on time and under budget and maintained equipment and tools.
  • Managed multiple projects simultaneously, prioritizing tasks to meet deadlines while maintaining high-quality work standards.
  • Improved workplace safety by performing routine maintenance on machinery and ensuring all equipment was in proper working order.
  • Maximized output without compromising quality by optimizing cutting speeds and feed rates based on material types.
  • Enhanced product quality by performing precision CNC lathe machining and ensuring adherence to strict tolerances.
  • Improved part consistency by utilizing statistical process control methods to monitor ongoing production runs.
  • Maintained a safe working environment through proper use of personal protective equipment and adherence to safety protocols.
  • Consistently met or exceeded performance metrics through diligent attention to detail during all phases of the machining process.
  • Assisted in training new employees on CNC lathe operation techniques, fostering a culture of teamwork and skillsharing.
  • Inspected, repaired and replaced system components.
  • Trained and mentored new and existing machinists on proper machining techniques.
  • Lubricated parts and performed minor and preventive maintenance to improve machine function and increase lifespan.
  • Maintained tight tolerances with design specifications.
  • Properly loaded and unloaded materials in and out of machines.
  • Mitigated defects by carefully inspecting finished components using various measurement tools like micrometers, calipers, and gauges.
  • Collaborated with engineers and other machinists to develop optimal machining processes.
  • Adhered to high level of safety by following company rules and regulations to prevent injuries.
  • Monitored equipment to detect and report malfunctions and prevent accidents.
  • Calibrated and aligned machine components for proper functioning.
  • Trained and coached new team members on proper machine set-up procedures.
  • Repaired and maintained machine tools, fixtures and other production equipment.

President and CEO

Synando LLC Tech
04.2021 - 03.2023
  • Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
  • Managed crisis situations effectively while minimizing disruption to daily operations.
  • Enhanced company performance by implementing strategic plans and overseeing daily operations.
  • Prepared annual budget forecasts and monitored performance to meet organizational objectives.
  • Cultivated strong relationships with external partners to foster collaboration and maximize resources.
  • Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
  • Delivered operational excellence by optimizing resources, processes, and overall cost structure.
  • Reduced operational costs through strategic cost management initiatives.
  • Built a diverse workforce through targeted recruiting efforts focused on diversity, equity, and inclusion principles.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Managed financial, operational and human resources to optimize business performance.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Oversaw divisional marketing, advertising and new product development.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Directed technological improvements, reducing waste and business bottlenecks.
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Created a positive work culture, resulting in increased employee satisfaction and retention rates.
  • Drove profitability with thorough financial analysis and strategic decisionmaking.
  • Streamlined organizational processes by evaluating current systems and implementing improvements.
  • Inspired innovation by creating an environment that encouraged creative thinking and problem-solving capabilities.
  • Launched new products successfully into the market after meticulous research, planning, and marketing campaigns.

Realtor

Expo
05.2018 - 08.2018
  • Coordinated various aspects of real estate transactions such as inspections, appraisals, and financing arrangements, minimizing delays and challenges for clients.
  • Built lasting relationships with clients through excellent communication, personalized service, and dedication to their needs.
  • Developed strong knowledge of local market conditions, allowing for accurate pricing strategies and targeted marketing efforts.
  • Enhanced client satisfaction with diligent follow-up after closing, ensuring a positive experience overall.
  • Provided expert advice on property values, guiding clients to make informed decisions when buying or selling homes.
  • Ensured compliance with federal/state laws regulating real estate transactions.
  • Educated clients on changing or updating properties, buying, and selling techniques and processes to maintain curb appeal.
  • Assisted clients in navigating complex financial transactions, ensuring a smooth process from start to end.
  • Wrote contracts to outline sales and purchases of properties.
  • Advised and informed prospective clients on current market activities and conditions.
  • Assisted buyers with finding ideal homes by assessing needs, requirements, and budgets.
  • Resolved client concerns related to home purchases to maintain high satisfaction ratings.
  • Increased property sales by effectively marketing listings and utilizing strong negotiation skills.
  • Handled day-to-day happenings of real estate office to consistently grow client base and increase revenue.
  • Communicated with clients to understand property needs and preferences.
  • Wrote listings detailing and professionally highlighting property features to increase sales chances.
  • Negotiated contracts with buyers and sellers to maximize customer savings.

Clerk Processor

Glenn Armentor Law
01.2017 - 05.2018
  • Exceeded performance goals consistently, setting a positive example for peers and demonstrating commitment to excellence.
  • Improved document organization by implementing an efficient filing system.
  • Achieved faster turnaround times on critical tasks by prioritizing workload effectively.
  • Utilized advanced software programs to efficiently manage large volumes of data entry tasks.
  • Managed high-volume data input, ensuring accurate and up-to-date records.
  • Provided exceptional customer service through clear communication and prompt resolution of issues.
  • Supported team members with administrative tasks, improving overall efficiency within the department.
  • Maintained strict confidentiality while handling sensitive information and documentation.
  • Assisted in the creation of department goals, contributing to overall company growth.
  • Handled high-pressure situations calmly and professionally, ensuring minimal disruption to workflow or deadlines.
  • Maintained filing system and organized customer documents for easy retrieval of information.
  • Checked documentation for accuracy and validity on updated systems.
  • Generated, posted and attached information to claim files.
  • Made contact with insurance carriers to discuss policies and individual patient benefits.

Education

2 Yrs Chemical Engineer - Chemical Engineering

University of Louisiana Lafayette
Lafayette Louisiana

Skills

  • Sales and marketing strategies
  • Bilingual Spanish/ English
  • Customer relationship building
  • Sales strategy development
  • Upselling and cross selling
  • Client presentations
  • Relationship building
  • Customer relations
  • Sales expertise
  • Product and service sales
  • Negotiation tactics
  • Revenue generation

Timeline

Oilfield Salesman

HADCO Services
11.2023 - Current

President and CEO

Synando LLC Tech
04.2021 - 03.2023

CNC Lathe Machinist

HADCO Services
09.2018 - 11.2023

Realtor

Expo
05.2018 - 08.2018

Clerk Processor

Glenn Armentor Law
01.2017 - 05.2018

2 Yrs Chemical Engineer - Chemical Engineering

University of Louisiana Lafayette

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Marcelino Cruz