Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Marcella Sanchez

San Francisco,CA

Summary

Detail-oriented professional Photographer with multiple years of experience exhibiting a true love for the craft, art, and science of the photography process. Dedicated professional at using camera lenses, controls, and composition to capture stunning results. Consistently enhancing creative insights through projects and professional workshops. Creative Photographer with extensive experience capturing stunning images and creating visually compelling content. Innovative with a comprehensive understanding of camera settings, lighting techniques, and digital editing tools.

Overview

7
7
years of professional experience

Work History

Professional Photographer

M Sanchez Studio - Self Employed
05.2020 - Current


  • Provides excellent customer service and communication, strengthening client relations and boosting revenue.
  • Displays portfolio to show off best work to potential clients and promote skills and value.
  • Plans and prepares for on-location and studio shoots.
  • Drafts and distributes client contracts and invoices.
  • Consults with potential clients to discuss needs and schedule photo shoots.
  • Scouts' local and destination areas for shoot locations and meets with venue personnel to build rapport for future collaborations.
  • Photographs weddings and events, offering competitively priced photo packages to meet diverse budgets.
  • Photographs products for brands both e-commerce and lifestyle.
  • Photographs group and individual portraits for personal and professional use.
  • Assists clients in selecting poses, wardrobes, and backgrounds to photograph different looks, concepts, and locations.
  • Adjusts apertures, shutter speeds, and camera focus to meet achieve desired images.
  • Utilized natural and artificial lighting to capture desired images and maintain quality.
  • Determines desired photo composition and adjusts poses and lighting to achieve results.
  • Manages and organized photo databases using consistent naming conventions and key-wording for search optimization.
  • Uploads image data from cameras to editing software and secures digital files for storage.
  • Edits, sizes, and uploaded photographs for publication.
  • Uses Lightroom and Adobe Creative Suite to edit images for top-quality results.
  • Performs maintenance tasks necessary to keep equipment working properly.
  • Manages correspondence with clients, documented interactions, and tracked data transfers with manual and automated strategies.

Boutique Specialist - Photographer

The Apothecarium - San Francisco
08.2016 - 05.2020
  • Conceptualized and brought to fruition three award-winning cannabis accessory boutiques inside of the Apothecarium dispensaries in San Francisco.
  • Created a comfortable and inviting boutique environment to make customers feel welcome and happy to make purchases.
  • Tracked store inventory and coordinated new purchases to maintain adequate merchandise for sustained sales.
  • Initiated and maintained relationships with vendors both locally and in other states.
  • Selected and managed vendors while overseeing cost of ownership.
  • Consulted with product development personnel on product specifications, such as design, color and packaging.
  • Recommended modifications to products, packaging, production processes and other characteristics to improve environmental soundness and sustainability of products.
  • Oversaw merchandising strategies to effectively showcase cannabis accessory products with eye-catching displays.
  • Initiated market research studies, and analyzed findings.
  • Executed digital marketing strategies to drive brand awareness.
  • Implemented social media strategies to integrate with overall marketing tactics.
  • Negotiated contracts with vendors or distributors to manage product distribution.
  • Empowered customers to make informed decisions by educating on product and service offerings and current industry trends.
  • Managed team of full-time and part-time staff, trained new workers and monitored performance.
  • Showed associates how to improve customer interactions and increase sales with successful communication and consultative strategies.
  • Kept morale high with high-energy, collaborative leadership style, regularly incorporating employee feedback and tapping employees for important projects.
  • Answered customer questions about products and services, helped locate merchandise, and promoted key items.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Created inviting environment for customers by maintaining store organization and cleanliness.
  • Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.
  • Compiled lists to describe product or service offerings.
  • Used in-store system to locate inventory and place special orders for customers.
  • Responsible for maintaining all financial records for three boutiques.
  • Captured and processed lifestyle and e-commerce images for The Apothecarium for both print and web use.
  • Pitched and captured images for a local and national billboard campaign.
  • Coordinated events, such as reservations for participants, facilities, catering, signage, displays, special needs requirements, printing, and event security.

Education

Film & Photography

Academy of Art University
San Francisco, CA
2000

Skills

  • Protective Equipment Knowledge
  • Adobe Creative Suite
  • Client Requirements
  • Professional Relationships
  • Digital Photography
  • Wedding Photography
  • Digital Printing
  • Marketing Materials
  • Shot Capturing
  • Client Correspondence
  • Image Editing and Retouching
  • Color Correction
  • Strong Exposure Techniques
  • Photographic Editing
  • Canon Mark II Proficient
  • Digital File Creation
  • Photo Imaging
  • Blog Posts
  • Web Applications
  • Client Scheduling
  • Location Scouting
  • Client Collaboration
  • Taking Photographs
  • Creative Solutions
  • Composition
  • Event Shoots
  • Selecting Photos
  • Set Appointments
  • Excellent Workflow Management

Accomplishments


  • Mentored by Regula Franz for Photography & Adobe Creative Suite
  • Completed hundreds of hours of being a photographer's assistant
  • Conceptualized and executed a national billboard campaign resulting in my images being seen all over the country
  • Recipient of the 2022 Ubuntu Resource Program Creative Cohort Grant

Timeline

Professional Photographer

M Sanchez Studio - Self Employed
05.2020 - Current

Boutique Specialist - Photographer

The Apothecarium - San Francisco
08.2016 - 05.2020

Film & Photography

Academy of Art University

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Marcella Sanchez