Summary
Overview
Work History
Education
Skills
Languages
Websites
Timeline
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Marcello Vricella

Jersey City,USA

Summary

Dynamic Senior Business Strategist with a proven track record at Convera, driving operational efficiency and market growth. Expert in sales strategy and risk assessment, consistently exceeding targets. Developed innovative business strategies, enhancing client relationships and achieving significant portfolio growth. Adept at leveraging market research to identify and capitalize on new opportunities.

Overview

10
10
years of professional experience

Work History

Senior Business Strategist(Formerly Western Union)

Convera
New York, USA
06.2021 - Current
  • Developed initiatives to build successful relationships with corporate partners through creative marketing campaigns.
  • Developed and implemented corporate partnership strategies to maximize revenue.
  • Provided operational, financial, and strategic insights to align verticals with company objectives.
  • Developed business strategies for clients to leverage structured products like forwards and options.
  • Formulated long-term plans for sustaining profitability while expanding operations into new markets.
  • Researched current trends in the marketplace to determine potential growth opportunities.
  • Spearheaded partnerships and sales initiatives, attracting new clients across diverse sectors.
  • Co-led global onboarding initiative, reducing administrative tasks by 30% while enhancing workflow efficiency.

Senior Client Relationship Manager

Western Union Business Solutions
New York, USA
04.2019 - 06.2021
  • Identified, followed up, escalated, and reconciled compliance and risk matters.
  • Achieved over 105% of sales quota each month, peaking at 220%.
  • Developed thorough understanding of client processes to enhance service delivery and strengthen relationships.
  • Oversaw and serviced portfolio of 150 clients, ensuring satisfaction and retention.
  • Managed portfolio valued at $5 million, achieving consistent annual growth.
  • Communicated effectively with clients regarding trade execution and market information.

Corporate FX Consultant

Western Union Business Solutions
New York, USA
03.2018 - 03.2019
  • Educated clients on new platforms during onboarding processes.
  • Forecasted monthly metrics with 95% accuracy.
  • Assisted in interviewing, onboarding, and mentoring of new team members.
  • Facilitated team meetings and managed huddle boards for Demand Generation team.

Business Development Manager

The Essex Company
New York, USA
01.2017 - 01.2018
  • Surpassed sales quota by 130% within 5 months
  • Devised strategies to attract and engage passive and interested talent utilizing diverse tools and techniques, including social networking, employee referrals, and job boards.
  • Established robust, loyal, and sustainable relationships with key corporate clients through a consultative business approach

Financial Advisor

Professional Economic Growth Group (Penn Mutual Broker)
Edison, USA
01.2015 - 01.2017
  • Established relationships with potential clients through networking, joining events, administering surveys, and tracking leads.
  • Coordinated with in-house specialists to establish appropriate client offerings
  • Conducted client meetings to collect background information, evaluate needs, and showcase product options.
  • Marketed annuities, life insurance, and diverse financial products, including IRAs.

Education

Bachelor of Arts - Economics

Manhattan College
New York, NY

Skills

  • Sales strategy
  • Partnership development
  • Risk assessment
  • Operational efficiency
  • Market research
  • Business development
  • Growth strategies
  • Portfolio management

Languages

Italian
Professional

Timeline

Senior Business Strategist(Formerly Western Union)

Convera
06.2021 - Current

Senior Client Relationship Manager

Western Union Business Solutions
04.2019 - 06.2021

Corporate FX Consultant

Western Union Business Solutions
03.2018 - 03.2019

Business Development Manager

The Essex Company
01.2017 - 01.2018

Financial Advisor

Professional Economic Growth Group (Penn Mutual Broker)
01.2015 - 01.2017

Bachelor of Arts - Economics

Manhattan College