Marcus Couchman
Castle Rock,CO
Summary
Reliable and upbeat Sales Professional successful at promoting customer loyalty, satisfaction and purchases with consultative techniques and diligent attention to individual needs. Knowledgeable about multiple areas of ski industry operations. Dedicated and dependable relationship-builder with excellent organizational strengths and superior work ethic. Outstanding relationship building skills, strong communication abilities and proven ability to deliver revenue growth in existing and new markets.
Overview
16
16
years of professional experience
Work History
Training Instructor
Reliable Controls
09.2020 - Current
- Reliable Controls building automation expert with 100+ students trained in person and 200+ trained through eLearning.
- Demonstrated ability to teach a wide range of skills, including system installation and maintenance, programming, controller database building, trend log analysis, enterprise system software implementation, SQL database connectivity, Reliable Controls software analytics, BACnet device integration, and BACnet protocol.
- Customer-focused trainer with a 95%+ satisfaction rating.
- Expertise in overcoming customer objections, such as initial price difference and lower name recognition.
- Ability to teach students how to design and implement building automation systems that meet customer needs, are scalable, and are cost-effective.
- Strong sales skills, including the ability to explain the benefits of Reliable Controls products and systems to potential customers.
- Experience planning and booking training events for 60+ students in North and South America, including finding rooms, hiring catering staff, booking flights, and booking hotel rooms.
Account Executive Building Intelligence
LONG Building Technologies
08.2019 - 08.2020
- Responsible for growing the building controls service sales accounts in Denver, Colorado
- Focusing on non-typical customers to develop a new revenue stream
- Negotiating service contracts with new and existing accounts
- Created a new reporting structure to track sales interactions
- Tested a new CRM for potential implementation
- Carrying out lunch and learns and customer training.
Regional Sales Manager, National and International
Functional Devices
01.2014 - 08.2019
- Responsible for sales strategy and planning for national, international, and regional accounts
- Grew sales within accounts and territory by $1M in 2018
- Worked with accounts to develop strong relationships and to understand their requirements
- Assisted accounts to gain potential high impact wins through pricing strategies and product knowledge
- Drove market focused products within the organization gaining market share previously missing
- Carried out presentations and product training for accounts.
Service Professional 2
Ewing Irrigation Products
06.2012 - 01.2014
- Qualified Service Professional 1 and 2 at first attempt, completing them the fastest ever in the region
- Succeeded by being in the top 5 regional monthly sales for 10 months of the first year
- Developed credibility with customers through consultative sales, design reviews and technical knowledge
- Gained customers trust closing key prospects as a result.
Ski and Ride School Supervisor
Vail Resorts
12.2008 - 05.2012
- Managed up to 100 people in a fast paced, high stress customer focused environment
- Achieved high priority through great customer attentivity and relationship building
- Proven work ethic demonstrated by multiple employee awards.
Ski Instructor
Loveland Ski Area
10.2013 - 04.2023
Ski Instructor
Porters Resort And Bear Valley Ski Resort
06.2007 - 10.2008
Education
A Levels. Math, Physics and Chemistry -
St Simon Stock School
Skills
- Market development and new product introduction
- Customer training and education
- Sales plan formulation and execution
- Talent and performance management
- Executive relationship building
- Complex B2B selling with key buyers
- Interpersonal Communication Skills
- Territory Cultivation
Accomplishments
- Grew national accounts by 20% in 2018
- Increased national and international territories by 16% and 13% respectively
- Executed a sales plan which resulted in an increase of $1M in 2018
- Have grown territory by $3.1M in 5 years
- Have been the top achieving salesperson for 3 years in a row
- Part of a team which led to record company sales for 2 consecutive years
- Mentored new employees leading them to advancements within the company
Timeline
Training Instructor
Reliable Controls
09.2020 - Current
Account Executive Building Intelligence
LONG Building Technologies
08.2019 - 08.2020
Regional Sales Manager, National and International
Functional Devices
01.2014 - 08.2019
Ski Instructor
Loveland Ski Area
10.2013 - 04.2023
Service Professional 2
Ewing Irrigation Products
06.2012 - 01.2014
Ski and Ride School Supervisor
Vail Resorts
12.2008 - 05.2012
Ski Instructor
Porters Resort And Bear Valley Ski Resort
06.2007 - 10.2008
A Levels. Math, Physics and Chemistry -
St Simon Stock School
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