Results-oriented professional with over four years of experience in brand marketing and content development, adept at driving sales team success through effective leadership. Possess exceptional communication and problem-solving skills, coupled with a proven ability to foster strong relationships, and motivate team members. Demonstrated track record of cultivating high-performing teams and consistently achieving organizational objectives.
· Leveraged comprehensive product knowledge and expertise to effectively acquire and retain clients, contributing to an impressive revenue generation of over $1.25 million.
· Directed the onboarding and development of new sales personnel, strategically enhancing the performance and sales results of the existing team.
· Skillfully created customized sales quotes and meticulously managed contracts for training programs, ensuring precision and customer satisfaction
· Proactively oversaw the sales pipeline, conducting strategic follow ups with customers resulting in exceptional lead-to-sale conversion rates boosting overall revenue.
· Orchestrated the end-to-end process of product creation and website display, strategically driving traffic, boosting conversion rates, and increasing revenue.
· Spearheaded the seamless introduction of new product on website, encompassing crafting compelling product descriptions, refining, and uploading imagery for accurate product attribution.
· Implements and rigorously maintained style guides to develop original web content aligned with the brand’s identity, ensuring brand consistency across digital channels.
· Created the conception, management, and delivery of engaging digital content using a diverse range of techniques, effectively enhancing web and social media presence.
· Conducted market research initiatives to pinpoint emerging trends, analyze competitive landscapes, and identify lucrative opportunities for the expansion of service offerings.
· Strategically coordinated and crafted compelling social media content across platforms, seamlessly aligning with broader marketing strategies to drive sales and promotion.
· Diligently monitored and meticulously reported on performance metrics, enabling real-time tracking of progress, and ensuring the successful achievement of strategic objectives.
· Pioneered the identification and presentation of both internal and external ideas and initiatives aimed at elevating the company’s brand awareness, fostering broader recognition.
· Diligently monitored and assessed market trends, competitors, data, and business conditions, driving data-driven approaches to enhance effectiveness across digital channels.
· Collaborated directly with the Vice President of Marketing to cultivate and expand the company’s presence on social media platforms leveraging them to drive sales and brand recognition.
· Orchestrated the management of creative content and marketing strategies, maintaining editorial calendars with the assistance of Hootsuite, ensuring a consistent online presence.
· Actively contributed to website build projects aimed at elevating the organization’s digital footprint, fostering stronger connections with customers, and increased online engagement.
American Marketing Association
Sigma Chi Fraternity
IUP Lacrosse Team