Marcy Rushford
Bremen,GA
Summary
Strategic imaging operations leader with a record of directing multisite hospital and outpatient programs, improving efficiency, and supporting service expansion. Brings expertise in revenue integrity, cross-functional collaboration, and process improvement, with measurable results in volume growth, charge capture, and staff engagement across complex healthcare environments.
Overview
1
1
Certification
37
37
years of professional experience
Work History
System Director Imaging
Tanner Medical Center
Carrollton, Georgia
06.2024 - Current
- Direct and coordinate multisite operations inclusive of four hospitals (2 CAH) and one IDTF, oversight of 280 FTE with volume of 320,000 annually and $221 million gross revenue. Achieved 16% growth year over year on average FY 2025 & 10% year over year growth 2026.
- Partnered with physicians, nurses, and administrators to support care coordination, reducing by 7% year over year at main facility
- Identified process optimization opportunities and helped build efficiency plans.
- Established tiered leadership education introducing lean six sigma with 67% of Radiology leadership achieving Greenbelt in 12 months to drive performance across the system.
- Led expansion of services across multiple locations to enhance patient care offerings.: Completed expansion of Breast Health services at two sites of service, completed new Tower construction Carrollton, in process of Tower construction at Villa Rica with first floor Women's Health, established Interventional Radiology program.
- Improved revenue integrity leveraging EPIC recapturing $3 million year one in supply and missed charges.
- Established Cardiac Imaging Program, improving quality and physician satisfaction
- Achieved Press Ganey Engagement Survey score of 4.23 (better than national average)
Senior Director of Operations, Radiology
Beth Israel Deaconess Medical Center
08.2020 - Current
- Direct and coordinate multisite operations inclusive of four hospitals, four offsite imaging locations (two supporting urgent cares), oversite of 440 FTEs with volume of 349,000 annually and $428 million in gross revenue.
- Expansion of Services: Completed new construction with entire third floor expansion of Interventional Radiology with incremental addition of IR Suite, Computed Tomography Intervention Suite and two procedural ultrasound rooms; obtained Determination of Need for new Computed Tomography System; project management for equipment upgrades and replacements.
- Revenue Cycle Improvements; through collaboration with key stakeholders, boosted revenue growth with strategic business development initiatives and process improvement (average 7% annually Boston sites, 6% average offsite, 23% increase in charge capture for our Interventional Services). Implemented prior authorization process and denial review program in conjunction with System Revenue Cycle Team.
- Project Management: Collaborated on Equipment Service Request for Proposal and managed transition of 256 unique pieces of equipment across all sites of service; transitioned from Peoplesoft to Workday Human Resources and Procurement Software; transition from legacy Electronic Medical Record to EPIC (In progress). Managed migration from RASMAS recall system to ECRI.
- Workforce Strategies: Assessed and implemented multiple market adjustments in collaboration with Human Resources; revised schedules for work/life balance and to improve recruitment; Developed Leadership Academy; established standard onboarding process for new leaders; Developed Staff Engagement Plan to improve communication, engagement and recognition improving morale, reconnecting staff to mission. Engaged Teams in Equity and Diversity Initiatives.
- Regulatory: Improved Health Equity and Accessibility for patients by addressing disparities in access to care; Achieved 100% patient satisfaction for IR/INR services; ensured accreditation with JCAHO, Department of Public Health and ACR.
- Enhanced interdepartmental coordination by organizing regular cross-functional meetings, improving communication channels between teams and collaboration
- Developed new teaching programs and research initiatives to enhance academic offerings.
- Implemented strategies to identify and reduce potential risks within operations.
System Director of Radiology
Elliot Health System Solution Health
12.2019 - 08.2020
- Responsible for total operating budget of $16 million, 330 FTEs, oversight of two hospitals and 16 offsite locations, 9 with adjacent urgent care centers
- Streamlined resource allocation by closing one site and recommending closure of two others; consolidated positions to achieve budgetary savings. Met budget objectives.
- Negotiated system wide ultrasound purchase for 14 units with an overall cost savings of $522,000
- Enhanced vendor accountability through quarterly KPI reporting, minimizing equipment downtime and its impact on operations.
- Coordinated COVID-19 response for diagnostic imaging, managing staff reduction, return to work plans, communications, and operational prioritization with medical staff.
Administrative Director of Radiology & Breast Center
Catholic Medical Center
01.2016 - 12.2019
- Managed total operating budget of $12 million, 140+ FTEs and 10 cost centers across 5 locations.
- Growth: Led technological upgrades including cloud-based image sharing, replacement of a legacy PACS, upgrade of Radiology Information System and implementing a new EMR in core sites
- Managed budgetary concerns for department, achieving cost reductions while ensuring operational efficiency and revenue growth.
- Achieved NAPBC, JCAHO and ACR accreditation; obtained Press Ganey Tier One rating in Employee Engagement.
- Implemented annual Radiation Safety training for general staff, mid-level providers and physicians; established Quality Administrator role for dose management across 18 locations with over 450 staff members.
- Collaborated with Radiology Physician group to standardize templates, enhancing quality and diagnostic confidence; decreased turn-around time for final results.
- Project management encompassing equipment replacement, upgrades and closure of offsite imaging location
- Negotiated vendor contracts, securing favorable terms and cost savings for the organization
- Facilitated cross-departmental meetings to resolve challenges impacting organizational objectives.
Director Imaging, Cardiovascular, Wound Center Operations, & Orthopedics
Brattleboro Memorial Hospital
01.2011 - 01.2016
- Managed a total operating budget of $27 million, 65 FTEs, and 42,000 imaging studies annually across 4 cost centers.
- Growth: Obtained Certificate of Need to establish the Center for Cardiovascular Health and to bring a mobile MRI to a permanent, fixed location within the hospital; established professional interpretive contract with Dartmouth Hitchcock Medical Center, improving coverage and quality of Radiology services, reducing cost to ACO through reduction of duplicative testing; built out Cardiovascular clinic to include CHF and Coumadin Clinics and Telemedicine
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability. Implemented prior authorization process, obtained $65,000 in grants; established lean initiatives in scheduling and denial management program, recapturing over $1million; reduced expenditure by renegotiating Wound Center contract for more advantageous terms
- Improved operational efficiency for spine provider, doubling volume; collaborated with external providers to enhance access, expand market base, and boost referral satisfaction through relationship management and prompt issue resolution.
- Achieved ACR, JCAHO, and Meaningful Use for the Cardiovascular Clinic; implemented ACO measures.
- Implemented Service Excellence program hospital-wide, achieving Press Ganey satisfaction scores of 100% in four out of six service areas; developed staff competency and mentoring programs to elevate quality in Cardiology, Orthopedics, and Breast Imaging.
Director of Radiology & Rehabilitative Services
Cottage Hospital
01.2003 - 01.2011
- Managed total operating budget of $15 million, 35 FTEs, and two cost centers.
- Managed budgetary responsibilities, effectively allocating resources while maintaining optimal service levels; implemented prior authorization process, reduced loss-producing Cardiac Rehabilitation to a break-even service; improved Occupational Therapy revenue fourfold; redefined Physical Therapy program improving efficiency and cost control with 3 fewer FTEs; Implemented point of charge capture and denial management program; doubled CT and Ultrasound volume.
- Initiated growth strategies. Developed a business plan and implemented PACS, voice recognition, renovation of imaging department and upgrade/replacement of equipment
- Revamped Mammography Program and re-established FDA program approval, ensuring compliance and service continuity.
- Cultivated relationships with community partners, including local hospitals, clinics, and colleges, to enhance collaboration opportunities.
- Developed workforce training initiatives, established journal club for therapists, and created New England Radiology Managers Association to foster collaboration across Vermont and Northern New Hampshire.
Sonographer / Radiographer
Dartmouth-Hitchcock Medical Center
01.1990 - 01.2003
- Performed sonographic and radiographic examinations on a diverse population, including high-risk OB/GYN; instructed fellows, residents, and ultrasound students on quality standards and procedures.
Education
MBA -
St. Joseph's College of Maine
Standish, ME01-2011
Bachelor of Science - General Studies
Johnson State College
Johnson, VT01-2003
Certificate - Ultrasound
New Hampshire Technical College
Concord, NH01-2003
Associate Degree - Science
Empire State College & CVPH School of Radiography
Plattsburgh, NY01-1990
Skills
- Healthcare operations, multi-site
- Excellent communication
- Imaging service expansion
- Revenue integrity optimization
- Process improvement
- Facility project management
- Strategic leadership
- Operational management
- Business growth strategies
- Cross-functional collaboration
- Team leadership
- Effective communication
- Capital planning
- Imaging informatics
- Regulatory accreditation
Certification
- Fellow American College of Healthcare Executives
- Certified Radiology Administrator
- ARDMS (AB, OB/GYN, Neuro)
- ARRT (R, M)
Timeline
System Director Imaging
Tanner Medical Center
06.2024 - Current
Senior Director of Operations, Radiology
Beth Israel Deaconess Medical Center
08.2020 - Current
System Director of Radiology
Elliot Health System Solution Health
12.2019 - 08.2020
Administrative Director of Radiology & Breast Center
Catholic Medical Center
01.2016 - 12.2019
Director Imaging, Cardiovascular, Wound Center Operations, & Orthopedics
Brattleboro Memorial Hospital
01.2011 - 01.2016
Director of Radiology & Rehabilitative Services
Cottage Hospital
01.2003 - 01.2011
Sonographer / Radiographer
Dartmouth-Hitchcock Medical Center
01.1990 - 01.2003
MBA -
St. Joseph's College of Maine
Bachelor of Science - General Studies
Johnson State College
Certificate - Ultrasound
New Hampshire Technical College
Associate Degree - Science
Empire State College & CVPH School of Radiography