Maren B. Brady
South Burlington,USA
Summary
Creative eCommerce Merchandiser with extensive expertise in brand and product within an Omnichannel Campaign framework. Successfully implemented strategic improvements that significantly enhanced customer engagement and boosted sales performance. Proficient in content optimization, cross-channel marketing strategies, and deep product knowledge. Aiming to leverage these skills to drive further growth in a new opportunity.
Overview
16
16
years of professional experience
1
1
Certification
Work History
ECommerce Merchandising Specialist
Vermont Teddy Bear / Vermont Flannel (USA Brands)
Shelburne, VT
04.2024 - Current
- Build and manage website product listings and collections in Shopify, including product information, size charts, tags, enhanced brand content, and inventory accuracy
- Manage Amazon Seller Central account strategy, including content creation, campaigns, and ongoing optimizations
- Collaborate with brand leads to plan and execute omnichannel campaign strategy
- Merchandise .com and Amazon storefronts based on product forecast, marketing initiatives and seasonality
- Work closely with marketing and creative teams to ensure a cohesive brand story and look and feel across all platforms
- Ongoing content optimization across .com and Amazon platforms, including imagery, videos, copy, brand content (EBC/A+ Content), size charts
- Track customer feedback and craft recommendations for, and execute, content changes and communicate feedback to product development team
- Partner with brand leads in email campaign strategy planning and merchandising
- Monitor competitors to identify new opportunities and best practices in the industry, and to make recommendations on better UX.
- Collaborate with marketing team on planning and producing quarterly photoshoots.
- Developed and implemented merchandising strategies to maximize product sales.
- Analyze consumer feedback data to identify areas for improvement in the merchandising process.
Marketplace Merchandising Specialist
PajamaGram / Vermont Teddy Bear
Shelburne, VT
10.2019 - 04.2024
- Created and executed Amazon brand content for parent company's five consumer brands, including product imagery, video, copy, and size charts
- Developed channel merchandising strategies to boost product sales
- Planned and provided on-set creative direction to photographers for product silhouette, flat shot and environmental photography
- Developed Amazon Storefront strategy and seasonally optimized and merchandised store pages based on product forecast and marketing initiatives
- Implemented new product photography angle standards based on visual strategy for all four brands
- Collaborated with graphic design and wider marketing team to ensure successful product launches on a quarterly and adhoc basis
- Monitored account and page health metrics, ensuring products were always in stock
- Collaborated with creative teams to ensure a cohesive brand story and look across all sales channels and platforms
- Conducted frequent competitive analysis to discover new opportunities and best practices.
- Maintained comprehensive knowledge of Amazon programs and betas
- Assisted with the development, maintenance, dissemination, and adherence to departmental KPI's on a year-round basis
- Ensured 100% accuracy of customer-facing product information via consistent qc
- Supervised an internal team of two and two part-time virtual assistants
Marketing Team
HMC Advertising
Richmond, VT
06.2017 - 05.2019
- Managed strategic long-term and short-terms advertising campaigns
- Collaborated with research team to conduct and analyze market research, focus groups, in-depth interviews and surveys, and created strategically driven communications and projects plans based on findings
- Developed creative briefs, estimates, timelines and organized all necessary information to kick off projects with client and creative team
- Managed agency time and financial resources to ensure projects were on-time and on-budget
- Collaborated with media team to develop specific campaign media plans to achieve determined KPIs
- Maintained internal and client-facing status and budget reports
- Handled monthly and end of fiscal year billing and reconciliation
- Organized and facilitated Summer 2018 Marketing Internship
Assistant Account Executive
DDB NY
New York, NY
05.2016 - 05.2017
- Assisted in developing marketing strategies and campaigns
- Fostered long-term partnerships with clients and partnering agencies
Executive Assistant to Global Business Lead
DDB NY
New York, NY
10.2013 - 05.2016
- Organized and managed complex calendar of appointments, meetings, and travel arrangements for company leader
Administrative Associate
CTPartners Executive Search
New York, NY
03.2010 - 10.2013
- Organized data and scheduled candidate/client interviews throughout executive search process
Research/Marketing
McLure Packaging
Remote
08.2009 - 03.2010
- Conducted market research and investigated potential local business opportunities
Publicity Assistant
Penguin Group USA
New York, NY
06.2008 - 07.2009
- Assisted in organizing author press releases, media tours and marketplace research
Education
B.A. - English
St. Lawrence University
Canton, NY01.2008
UK Publishing Internship
London Study Abroad
Skills
- Shopify
- Amazon Seller Central
- Google Workspace
- Microsoft Office Suite
- Effective Merchandise Planning
- Strategic Competitor Assessment
Certification
- Digital Marketing Fundamentals, University of Vermont, 04/01/24
- IPA Foundation Certificate, 4A's, 04/01/24
Activities
- St. Lawrence University Alumni Council, Member
- Professional Organizer
Timeline
ECommerce Merchandising Specialist
Vermont Teddy Bear / Vermont Flannel (USA Brands)
04.2024 - Current
Marketplace Merchandising Specialist
PajamaGram / Vermont Teddy Bear
10.2019 - 04.2024
Marketing Team
HMC Advertising
06.2017 - 05.2019
Assistant Account Executive
DDB NY
05.2016 - 05.2017
Executive Assistant to Global Business Lead
DDB NY
10.2013 - 05.2016
Administrative Associate
CTPartners Executive Search
03.2010 - 10.2013
Research/Marketing
McLure Packaging
08.2009 - 03.2010
Publicity Assistant
Penguin Group USA
06.2008 - 07.2009
- Digital Marketing Fundamentals, University of Vermont, 04/01/24
- IPA Foundation Certificate, 4A's, 04/01/24
B.A. - English
St. Lawrence University
UK Publishing Internship
London Study Abroad
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