Maria Bayley
Santa Barbara,CA
Summary
Senior Graphic Designer with 10+ years of experience creating brand, print, digital, packaging, and marketing design across in-house and agency environments. Skilled in Adobe Photoshop, Illustrator, and InDesign, with a strong background in advertising, brand development, and multi-channel creative execution. Known for leading projects from concept through delivery, mentoring team members, and producing polished visual solutions that support business goals.
Overview
15
15
years of professional experience
Work History
Senior Graphic Designer
Berkshire Hathaway HomeServices California Properties
Santa Barbara
01.2022 - Current
- Design custom marketing materials for top real estate agents within a global real estate network of nearly 1,500 offices across 12 countries.
- Support a recently recognized #1 global production office by creating polished assets for listings, agent branding, and marketing campaigns.
- Conceptualize visual ideas that help Realtors promote their listings and build their personal brands.
- Train and mentor members of the Marketing Team to maintain strong design standards and workflow efficiency.
Freelance Graphic Designer
Self-employeed
01.2011 - 01.2022
- Conceptualized and designed advertisements and graphics for a range of brands across print, social media, product branding, labeling, apparel, and identity systems.
- Created processes for Rihanna and developed creative solutions tailored to client objectives and audience needs.
- Delivered design work for both short-term projects and long-term brand support across multiple industries.
Head/Lead Designer
Purity Bakeries
01.2017 - 01.2019
- Managed the full creative process from concept through completion for branding, packaging, and digital content.
- Contributed to a brand refresh that increased visibility and consistency across channels.
- Oversaw the creation of cohesive multi-channel design systems including print, social media, and packaging.
Head/Lead Designer
West Indies Rum Distillery
01.2011 - 01.2017
- Led design projects from concept to final delivery across branding, packaging, and social media.
- Worked closely with marketing leadership to ensure visuals aligned with brand voice and business goals.
- Helped refresh the company’s look and feel, strengthening engagement and brand differentiation.
Education
3-Year Degree - Multimedia Design
Durham College
Certificate - Computer Graphics
Barbados Community College
Associate Degree - Computer Studies
Barbados Community College
Skills
- Brand Identity
- Art Direction
- Creative Concept Development
- Print Production
- Packaging Design
- Social Media Design
- Digital Advertising
- Brand Refreshes
- Team Mentoring
- Client Collaboration
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
Timeline
Senior Graphic Designer
Berkshire Hathaway HomeServices California Properties
01.2022 - Current
Head/Lead Designer
Purity Bakeries
01.2017 - 01.2019
Freelance Graphic Designer
Self-employeed
01.2011 - 01.2022
Head/Lead Designer
West Indies Rum Distillery
01.2011 - 01.2017
3-Year Degree - Multimedia Design
Durham College
Certificate - Computer Graphics
Barbados Community College
Associate Degree - Computer Studies
Barbados Community College