Maria Carr
Clawson,MI
Summary
Sharp and focused fundraising professional offering 13 years of expertise. Natural leader successful at organizing multiple charitable events raising upwards of $580,000.
Overview
13
13
years of professional experience
Work History
Development Director
American Heart Association
08.2021 - Current
- Held the best fiscal year ever for the Detroit Go Red for Women in its 19 year history for two consecutive fiscal years 2021-2022 and 2022-2023; raising $525,000 for fiscal year 2021-2022; and raising $583,000 for fiscal year 2022-2023.
- Grew relationships with top company sponsors such as Accenture (growth from $10,000 to $50,000); BCBS of MI (growth from $15,000 to $40,000); Gentherm and David Yurman.
- Initiated first ever Detroit Women of Impact Campaign leading three nominees to raising over $50,000 in a 9-week blind competition to raise funds and awareness for Women's Heart Health
- Successfully recruited,led and managed two Executive Boards with 25+ top leaders in Metro Detroit by providing clear expectations, challenging goals and timelines with specific strategies set in place to achieve campaign goals. One focused on managed Go Red for Women campaign and the other on our STEM Goes Red campaign.
- Marketing and Media Relations promotions included creation of email marketing, direct mail, website blog posts and updates, social media content creation. Lead media partnerships for Detroit Go Red for Women with Hour Magazine, WDIV Local Channel 4, and CBS Detroit .
- Proactively sought new leads through prospecting businesses, referrals, and networking.
- Managed multiple pieces of the campaign with overlapping timelines and competing priorities by developing strategic planning, maintaining an organized timeline, and working effectively with team members.
Online Sales Specialist
Pulte Group
01.2018 - 08.2021
- Managed sales pipeline of over 250 leads per month, qualifying and converting to appointments at model homes then to contracts
- Conversion rate from leads to appointments is over 37%, conversion of appointments to sale contract is over 38%.
Development Manager
Playworks Michigan
08.2016 - 12.2017
- Managed development pipeline of over $1,000,000 between corporate, foundation, and individual donors in various pipeline stages
- Increased dollars raised by over 40%
- Planned, implemented and managed execution of annual fundraising event called "Get in the Game"
- Led marketing initiatives to increase social following on Facebook, Twitter, and Instagram from fall 2016 to over 60% each by December 2017
- Managed volunteer process from corporations and individuals to experience our programming firsthand at our partnership schools.
Associate Director of College Events
Albion College
08.2015 - 03.2016
- Initiated the development of new events during office reorganization by submitting event proposals
- Proposals included the submission of new event themes, budgets, marketing strategy, promotional items, timelines, and staff levels for on and off campus events
- Collaborated with academic and athletic departments on campus, as well as with fundraising staff to create a unified event strategy for the College
- Increased registrations, for our Family Day event, from 230 in fall of 2014 to 930 in fall of 2015
- Managed implementation and deployment strategy for the marketing of all event materials
- Directed post-event recap meetings that gauged the success of each event and submitted conclusion reports to supervisors
- Supervised student workers, interns, and volunteers.
Associate Director of Annual Giving
Albion College
10.2012 - 08.2015
- Managed solicitations of a portfolio of approximately 100 alumni and parent donors with individual yearly donations ranging between $500-$3,000
- Oversaw the conception and execution of 3 new giving programs:
- Young Alumni Giving program – Influential 20s- that emphasized graduating classes from the last twenty years; focused on increasing donor participation and financial gifts; resulted in a 5% increase after the first year
- Reunion Giving program- Race for the Shield- that focused on dollars raised and class giving participation among 12 classes which resulted in a 10% increase in total reunion giving
- Giving Tuesday program; first year raised over $37,000 with 122 donors; second year raised over $80,000 with 252 donors; and this past year raised over $114,000 with 292 donors
- Managed 29 alumni and parent volunteers to engage their peers and solicit gifts.
Assistant Director of College Events
Albion College
08.2011 - 10.2012
- Conducted all logistical planning and execution of more than 30 annual on and off campus College events with the purpose of improving engagement and fundraising efforts with alumni, parents and friends of the College
- Event planning included identifying locations, selecting promotional materials, creation of invitations, working with outside vendors, and overall management of the day of each event
- On-Campus events included- Homecoming Weekend with 13 class reunions, Hall of Fame Award Ceremony with 250 participants, and the Distinguished Alumni Award Ceremony with 125 participants, and Commencement with more than 3,500 guests with a private reception that hosted 250 people including the commencement speaker, Governor Rick Snyder
- Off-campus specialty events included- the Grand Getaway at Mackinac Island’s Grand Hotel with over (400 participants); Churchill Downs weekend (50 participants); and the Gerald R
- Ford Maquette unveiling at the Grand Rapids Ford Museum with Susan Ford Bales, daughter of President Gerald R
- Ford (150 participants)
- Parent Engagement Events included Family Weekend (200 participants) and Summer Send Offs for incoming students.
Compliance Manager/Fundraiser Coordinator
Michigan House Democratic Fund
07.2010 - 08.2011
Campaign Manager
People, Elect Janet Rochefort
05.2010 - 07.2010
Education
Bachelor of Arts - Political Science
Michigan State University
People
University of New South Whales
Skills
- Leadership
- Strategic Planning
- Campaign Development
- Quote and Proposal Management
- Revenue Generation
- Cross-Channel Marketing
- Special Events
- Lead Identification and Generation
- Sales Program Coordination
Timeline
Development Director
American Heart Association
08.2021 - Current
Online Sales Specialist
Pulte Group
01.2018 - 08.2021
Development Manager
Playworks Michigan
08.2016 - 12.2017
Associate Director of College Events
Albion College
08.2015 - 03.2016
Associate Director of Annual Giving
Albion College
10.2012 - 08.2015
Assistant Director of College Events
Albion College
08.2011 - 10.2012
Compliance Manager/Fundraiser Coordinator
Michigan House Democratic Fund
07.2010 - 08.2011
Campaign Manager
People, Elect Janet Rochefort
05.2010 - 07.2010
Bachelor of Arts - Political Science
Michigan State University
People
University of New South Whales
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