MARIA DEL PILAR NEIRA DE TRUJILLO
Sunrise,FL
Overview
23
23
years of professional experience
Summary
MARKETING | COMMUNITY ENGAGEMENT | PARTNERSHIPS | COMMUNICATIONS LEADER, with more than 25 years of international experience leading brand positioning initiatives, stakeholder engagement programs, community outreach strategies, corporate partnerships, and multicultural communications across nonprofit, government, and international business environments.
Proven success developing high-impact campaigns, managing strategic alliances, organizing large-scale events, strengthening community relationships, and driving engagement initiatives across multicultural audiences throughout the United States, Latin America, and international markets.
Extensive experience collaborating with corporate leaders, nonprofit organizations, chambers of commerce, government agencies, and community stakeholders to build meaningful partnerships that generate measurable social and economic impact.
Work History
Trade Commissioner
Ministry of Production – Ecuador
Miami, Florida, USA
10.2021 - 07.2025
- Led relationship-building initiatives with corporate leaders, chambers of commerce, institutions, community organizations, and strategic stakeholders across the United States.
- Developed engagement strategies connecting businesses, organizations, and international communities.
- Strengthened institutional visibility and positioning through outreach initiatives and partnership development.
- Coordinated business networking events, promotional activities, and international relationship-building programs.
- Key Strengths Demonstrated: Community Engagement | Strategic Partnerships | Leadership | Stakeholder Management | International Relations
Trade Commissioner
Ministry of Production – Ecuador
Guatemala
02.2016 - 10.2019
- Delivered seminars, educational presentations, and stakeholder engagement activities.
- Collaborated with public and private sector partners to strengthen regional initiatives.
- Contributed to country brand development strategies and international positioning initiatives.
- Recognition: Awarded Best Commercial Office Performance in Investment Attraction (2018)
Acting Undersecretary of Services & Brand Coordination Lead
Ministry of Foreign Trade – Ecuador
Ecuador
10.2013 - 01.2016
- Led national and international positioning efforts for Ecuador’s Country Brand strategy.
- Managed brand implementation initiatives involving government agencies and private sector organizations.
- Directed communications initiatives, brand standards, stakeholder coordination, and promotional activities.
- Supported development of marketing materials and brand governance programs.
- Oversaw cross-functional teams supporting strategic communications efforts.
- Key Strengths Demonstrated: Brand Positioning | Marketing Strategy | Public Relations | Stakeholder Engagement
Marketing Manager
CORPEI (Non Profit)– Ecuador Export & Investment Promotion Corporation
Guayaquil, Ecuador
01.2003 - 01.2011
- Led international marketing campaigns and promotional initiatives across the United States, Europe, and Latin America.
- Managed event strategy including trade missions, promotional activations, public events, and engagement campaigns.
- Coordinated international communications efforts supporting Ecuador’s image and promotional positioning.
- Participated in development initiatives related to tourism branding and international visibility.
- Major Achievement: Led implementation efforts supporting Ecuador's international image campaign during the Germany 2006 World Cup
Education
Master’s Degree - Commercial Management & Marketing
University of Barcelona / IUP
Social Communication – Marketing & Public Relations
Monica Herrera Communications School
ChileDiploma - Industry Capacity Building & Export Development
Queensland University
AustraliaSkills
- Marketing & Communications
- Community Engagement
- Corporate Partnerships
- Stakeholder Engagement
- Brand Positioning
- Event Planning & Management
- Strategic Partnerships Development
- Public Relations
- International Program Coordination
- Campaign Management
- Social Media Platforms (X, TikTok, Instagram, LinkedIn, Facebook)
- AI & Marketing Tools
Languages
Bilingual: Spanish (Native) | English (Advance)
Timeline
Trade Commissioner
Ministry of Production – Ecuador
10.2021 - 07.2025
Trade Commissioner
Ministry of Production – Ecuador
02.2016 - 10.2019
Acting Undersecretary of Services & Brand Coordination Lead
Ministry of Foreign Trade – Ecuador
10.2013 - 01.2016
Marketing Manager
CORPEI (Non Profit)– Ecuador Export & Investment Promotion Corporation
01.2003 - 01.2011
Diploma - Industry Capacity Building & Export Development
Queensland University
Social Communication – Marketing & Public Relations
Monica Herrera Communications School
Master’s Degree - Commercial Management & Marketing
University of Barcelona / IUP
PROFESSIONAL DEVELOPMENT
- Google AI Essentials – Miami Dade College (2025)
- Artificial Intelligence for Marketing Strategy
- Customer Journey Design
- E-Commerce & Marketplace Positioning
- Innovation & Digital Transformation Programs