Maria Osipova

• Social Media Strategy: developed and executed tailored social media strategies, considering Instagram metrics and analytics, increasing brand awareness and engagement across multiple platforms. Compiled weekly reports outlining performance metrics for each piece of content created.
• Content Creation & Design: Designed visually appealing graphics, posts, and stories, maintaining a cohesive brand voice and boosting follower growth by 20%. Generated ideas for new blog posts or articles based on customer needs and current trends.
• Video Production & Editing: expertise in creating engaging video content (Reels, stories, promotional videos) from concept to post-production, driving higher interaction rates.
• Collaboration: worked with models and influencers, my work was featured in a digital magazine ELLE, highlighting my ability to deliver impactful visual and editorial content for media and brand promotion.
• Content Schedule & Posting: managed content calendars, ensuring daily posts and stories across platforms. Consistently met deadlines and maintained a steady posting schedule.
• Targeted Advertising & Analytics: launched and optimized targeted ad campaigns, analyzing performance metrics to refine strategies and improve ROI. Contributed to a 10% increase in clients and followers.

• Transformed the design of a critical section of the company's website, creating a more user-centered and visually appealing interface.
• Collaborated closely with stakeholders to define project objectives and user requirements.
• Developed an effective information architecture that addressed functionality enhancements and user needs.
Achievement: User-Centered Redesign
Conducted user research and implemented design changes, using information architecture, identified user problems and based on this developed a new design with an emphasis on the main user actions.

Streamlined user workflows, reducing task completion time by 15%.

Collaborated with product management and engineering teams to define and implement innovative solutions.
• Created user flows, wireframes, high-fidelity mock-ups, and interactive prototypes
• Ensured alignment with business goals, requirements, and timelines through constant communication with UX and product teams..
• Established and maintain design guidelines, style guides, and UI patterns to ensure consistency and cohesive user experience across platforms and devices.
Achievement: Usability Improvements:
Streamlined the navigation and layout, reducing user errors by 25% and enhancing the overall user experience.
Implemented user testing and iterative design updates, leading to a 30% reduction in customer support inquiries related to usability.
User Research and Insights:
Conducted user surveys and interviews to gather valuable insights, which informed design refinements and led to a 15% increase in user satisfaction.
Introduced continuous usability testing, reducing design iteration cycles by 30% and resulting in more user-centered designs.