MARIA PAPPAS
Grand Rapids,MI
Summary
Passionate and creative public relations professional in the outdoor hospitality industry. I drive marketing efforts for award-winning campgrounds, leveraging innovative thinking, and a team-oriented approach. Demonstrated expertise in targeted campaign development, copywriting, and media relations. Committed to creating memorable experiences, sharing our stories and opportunities, and fostering meaningful relationships along the way.
Overview
3
3
years of professional experience
Work History
Public Relations and Partnership Coordinator
Northgate Resorts - White Pine Digital
Grand Rapids, MI
03.2024 - Current
- Develop and execute comprehensive PR strategies to enhance the visibility and reputation of award-winning camp-resorts
- Manage media relations including cultivating and maintaining relationships, drafting press releases, coordinating interviews, and handling media inquiries
- Monitor and analyze media coverage to measure the effectiveness of PR campaigns and adjust strategies accordingly
- Collaborate with marketing teams to ensure consistent messaging and brand alignment across all channels
Marketing Associate
Northgate Resorts
Grand Rapids, MI
04.2022 - 03.2024
- Facilitated growth through various channels, including paid social advertisements, websites, social media platforms, and print marketing materials
- Developed targeted campaigns for award-winning camping resorts, resulting in an increase in traffic and reach
- Generated reports on key performance metrics related to marketing activities
- Performed research to analyze customer behavior, habits, and trends and adjusted marketing strategies accordingly
Communications and Social Media Coordinator
Jen's Guesthouse
Willow Springs, IL
05.2021 - 11.2023
- Directed digital marketing strategies and initiatives to promote brand image, increase brand awareness, and maintain relationships with customers
- Assisted in developing creative ideas for campaigns and event planning services that drove conversions through social media platforms
Marketing and Web Intern
Hello West Michigan
Grand Rapids, MI
08.2021 - 04.2022
- Drove customer interaction across social media and blog posts to fuel digital marketing initiatives leading to a 200% increase in engagement
- Demonstrated leadership by making improvements to work processes
Education
Bachelor of Science - Advertising And Public Relations, Hospitality And Tourism Management
Grand Valley State University
04-2022
Skills
- Google Analytics
- Microsoft Office
- Hootsuite
- Adobe Applications
- Campaign Management
- Copywriting
Timeline
Public Relations and Partnership Coordinator
Northgate Resorts - White Pine Digital
03.2024 - Current
Marketing Associate
Northgate Resorts
04.2022 - 03.2024
Marketing and Web Intern
Hello West Michigan
08.2021 - 04.2022
Communications and Social Media Coordinator
Jen's Guesthouse
05.2021 - 11.2023
Bachelor of Science - Advertising And Public Relations, Hospitality And Tourism Management
Grand Valley State University
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