Maria Fernanda Alvarez

• Participated in meetings focused on layout, design, typography, and cover creation, gaining insight into the publishing process for high end coffee table books.
• Gained valuable experience working within a specific industry, applying learned concepts from intended major at Gallatin directly into relevant work situations.
• Gained proficiency in social media management tools, such as Buffer, for scheduling and organizing Instagram content.
• Assisted in creating and resharing social media content daily, increasing engagement and tracking insights to further develop content that resonates best with the company’s audience.
• Conducted research to identify and select a reforestation charity for the company’s carbon offset initiatives.
• Sources and collaborated with illustrators for various publications, enhancing visual elements of published materials.
• Assisted in organizing and setting up book signing events, coordinating logistics and ensuring a positive author and attendee experience.

My experience at Sovereign House has been instrumental in shaping me into a well-rounded professional, equipping me with valuable soft skills that transcend the hospitality industry. These skills have not only allowed me to excel in my role but have also prepared me to thrive in diverse professional environments.

• Curate environment and ambience for members
• Cater and memorize specific client requests in order to cater to each member individually
• Participated on floor during service to set and monitor performance standards and rectify staff or guest issues.
• Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.

• Enhanced brand visibility by creating and distributing press releases, media advisories, and social media content.
• Supported media relations efforts for increased coverage by researching and targeting relevant journalists and publications.
• Conducted thorough research on client industries to craft well-informed pitches that secured key placements.
• Contributed to the development of strategic PR plans with creative ideas and recommendations tailored to client objectives.
• Provided administrative support for the PR team, organizing documents, maintaining contact databases, and updating project tracking systems.

Ran social media platforms for The NVLD Project. Completed Google Analytics Training. Have a basic understanding of Wordpress for conducting website matters. Organized fundraisers and worked on different initiatives to raise money effectively.

• Maintained organization's social media accounts and websites, adding new, exciting content on consistent basis.
• Identified new sources, both individual and business, of support as donors and vendors.
• Completed projects in alignment with target deadlines and financial objectives.

The first ALEXIS store opened summer of 2022. As one of three sales associates with no manager in place, we ran the day to day back of house operations while also running the floor and attending to customer needs. Our work included outreaching to potential customers and keeping the recurring customers satisfied and updated on new styles. I learned teamwork, delegation, organization, maintenance, and sales techniques, among other skills.

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Managed returns, exchanges and refunds in accordance with store policy.
• Prepared merchandise for sales floor by pricing or tagging.
• Provided positive first impressions to welcome existing, new, and potential customers.
• Engaged with customers to build rapport and loyalty.

• At the Miami based contemporary fashion brand, ALEXIS, I was able to explore a variety of potential interests and learn as much as I could about each
• I worked mainly in their PR division, helping to curate social media content and organize photo shoots, send out promotional emails, analyze data, and study the consumer
• Not only that, but I learned the interdependence between all the different components and branches that make a company successful
• My fourth year at ALEXIS, I was offered a paid position to help them with exposure and branding.