Mariah Newkirk

Effectively managed high level events through strategic concept development and planning processes , while creating and maintaining best practices for budgets, project plans, event timelines and customer satisfaction. Accurately predicted and executed 2-4 events per month within the projected budget margin. Maintained an average of $198K in sales per event, with a VPG $15K per event.

• Negotiated and worked with venues, vendors, and talent to plan and manage event objectives.
• Created and maintained event expenditures, contracts, payments, and schedules in job-related software.
• Supported senior leadership and internal partners by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
• Frequently organized and facilitated special events in multiple states, as well as executed a cruise to the Caribbean that resulted in over $1 million in earned revenue.
• Promoted positive guest experiences, ensuring high customer engagement, repeat customers, and brand loyalty.

Efficiently partnered with the Sports Marketing & Entertainment Senior Management teams to successfully execute the annual, week long LGPA Pro-Am Tournament and Concert Series.

• Assisted with the facilitation of the Annual Women’s leadership conference.
• Facilitated over 200+ event credential boxes for celebrity partners and high level sponsors.
• Acted is a liaison for vendors, partners companies, and guests participating in and/or attending the event.
• Participated in the creation/demolition of the concert site, preparing green room items, and hosting the Boys & Girls Club at the Lake Nona Golfing Tournament.

• Hired, developed, and managed staff, monitored monetary goals, conducted performance reviews and administered salaries.
• Improved efficiency and productivity by creating documents and guidelines for team policies.
• Proved successful working within tight deadlines and fast-paced atmospheres.
• Completed operational oversight, business development and process improvement strategies.
• Monitored employee performance and enacted improvement plans, coordinated disciplinary actions or provided rewards.
• Planned and implemented team projects to accomplish objectives and daily, quarterly, and annual revenues.
• Aligned team actions with company policies and industry standards.
• Oversaw activities and completed weekly payroll 25+ employees.

• Compiled researched data of successful revenue streams and presented spreadsheets to upper management
• Recommended potential corporate partners/sponsors for revenue collaborations
• Worked with the revenue director to analyze possible revenue measures and forecast revenue plans for upcoming events
• Researched competitor’s revenue streams and success levels, while comparing the data to current company plans
• Participated in corporate meetings with revenue, finance, and marketing departments, weekly.