Mariah Romero
San Diego,CA
Summary
Art Director with over 8 years of experience in creating cohesive visual identities and directing creative projects across digital and multimedia platforms. Skilled in developing innovative concepts and ensuring brand consistency while leading multidisciplinary teams. Proven ability to manage production workflows and collaborate effectively with cross-functional teams to deliver impactful creative solutions. Expertise in integrating creative vision with data-driven insights to produce engaging work in dynamic environments.
Overview
9
9
years of professional experience
Work History
Art Direction
Tunnel Vision Creative Agency
remote , CA
01.2022 - Current
- Provided guidance to junior designers on best practices related to art direction.
- Created original concepts, art direction, and designs for multimedia projects.
- Researched current trends in art direction and graphic design in order to stay up-to-date on industry standards.
- Provided art direction on collaborative projects, guiding the visual style and ensuring consistency across all visual elements.
- Organized workflow processes between departments including art direction, copywriting and editorial review.
- Oversaw art direction tasks such as set design, props, wardrobe.
- Participated in weekly team meetings to discuss current cases and develop new strategies for treatment plans.
Art + Visual Direction
FRUITS OF HER LABOR
Remote
10.2017 - Current
- Strategic Problem Solver and Visionary Leader. Experience in management consulting, strategy, and creative direction; pioneered and scaled a creative brand while overseeing all facets of business development, branding, and operational strategy.
- Ability to identify business challenges and develop solutions based on data-driven insights has been key to driving growth and engagement across all business operations.
- Leveraging performance metrics, you continually refine content strategies to improve KPIs like reach, shares, and follower growth. This balance of data analysis and creative direction ensures that every campaign delivers high-impact results.
- Mission-driven creative leadership my work is centered around purpose and impact,
- Direct digital campaigns that not only capture the essence of the brand but connect to the larger mission of creating change. Every project is an opportunity to contribute meaningfully to the world and elevate the brand’s presence.
- Thriving in fast-paced, high-growth environments, you’re able to pivot quickly as new priorities emerge.
- Scaling brand strategies to transforming physical activations into immersive digital experiences, your ability to adapt ensures the brand stays ahead of trends and continues to engage audiences effectively.
- Lead and mentor multidisciplinary teams, empowering emerging creatives to develop their voice and brand presence. Whether through video production, photography, or content strategy, you foster a culture of collaboration and celebrate collective successes. Source of encouragement and a dependable partner in achieving shared goals.
- Skilled in utilizing tools for project management, you streamline multi-phase campaigns, ensuring alignment across teams and external vendors.
- Manage creative vendors, contractors, and production teams, maintaining consistency with brand guidelines and ensuring timely delivery of high-quality content.
- Oversee end-to-end creative projects ensuring each piece of content aligns with the brand’s identity and strategic goals. Your leadership in developing new brand guidelines ensures consistency across all consumer touchpoints.
- Staying ahead of design trends and evolving creative processes, you ensure that the brand remains relevant and innovative. Commitment to continuous improvement drives the brand’s ability to stay at the forefront of the industry.
- Self-motivated, with a strong sense of personal responsibility.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
- Learned and adapted quickly to new technology and software applications.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Part-Time Content Ambassador
Health Monitor Marketing Network
Remote
03.2024 - 12.2024
- Developed and executed data-driven content strategies aligned with marketing objectives, audience insights, and SEO best practices to maximize brand visibility and engagement across all platforms.
- Created and curated diverse content types (blog posts, social media, videos, newsletters, and email campaigns) tailored to audience preferences, significantly increasing user interaction and brand awareness.
- Managed content calendars and workflows, ensuring timely and consistent delivery of content while optimizing for key performance metrics, such as traffic growth, lead generation, and audience engagement.
- Drove cross-channel campaigns, leveraging social media platforms, email marketing, and paid ads to amplify content reach and drive conversions.
- Collaborated closely with marketing and design teams to develop visually compelling digital assets that aligned with the brand’s voice, aesthetic, and mission.
- Conducted in-depth analysis of content performance using tools like Google Analytics and social media insights, refining strategies to improve content ROI and audience retention.
- Cultivated relationships with influencers, brand advocates, and content creators to foster organic growth and leverage collaborative marketing opportunities.
- Implemented strategic content repurposing across platforms to maximize content life cycle and reach diverse audience segments.
- Developed compelling brand narratives that resonated with target audiences, positioning the company as a thought leader in health and wellness.
- Enhanced brand engagement through community-building initiatives, facilitating conversations and nurturing customer loyalty.
Education
High School Diploma -
Mount Miguel High School
San Diego, CA06.2010
Skills
- Problem-solving skills
- Multitasking Capability
- Multitasking and prioritization
- Route management
- Teamwork
- Photoshop
- Illustrator
- InDesign
- Figma
- SketchUp
- Creative solutions
- Strategic planning
- Analytical thinking
- Innovative thinking
- Time management
- Workflow enhancement
- Process optimization
- Adaptability
- Project management
- Content strategy
- Creative direction
- Team leadership
- Stakeholder presentation
- Cross-functional collaboration
- Continuous improvements
- Visionary thinking
- Business development
- Operations management
Timeline
Part-Time Content Ambassador
Health Monitor Marketing Network
03.2024 - 12.2024
Art Direction
Tunnel Vision Creative Agency
01.2022 - Current
Art + Visual Direction
FRUITS OF HER LABOR
10.2017 - Current
High School Diploma -
Mount Miguel High School
Entrepreneurial Experience
Launched and managed multiple entrepreneurial ventures, developing strong business management, branding, and creative marketing skills., Cultivated a network of creative professionals and industry collaborators, positioning brands for success., Applied innovative problem-solving and strategic vision to grow businesses and establish a distinctive creative presence., Developed an innate ability to identify market trends and leverage them to build brand awareness and engagement., Established scalable business models in the creative industry, blending artistic direction with entrepreneurial strategies to expand influence and impact., Negotiated and built strategic partnerships to drive business growth and secure high-profile collaborations., Managed budgeting, financial planning, and operational workflows to sustain and expand creative enterprises.