Summary
Overview
Work History
Education
Skills
Timeline
Generic
Mariah Ruhland

Mariah Ruhland

Jefferson,WI

Summary

Cultural, high-energy, results-oriented leader with an entrepreneurial attitude. Diverse background of new development, operations and sales. Multi-site/ Regional experience for RCAC, AL, IL, MC and SNF.

Overview

25
25
years of professional experience

Work History

Operating Director

Cornerstone Caregiving
03.2023 - 02.2024
    • Leveraged professional networks and industry knowledge to strengthen client relationships.
    • Formed strategic partnerships and connected with potential clients to drive business development.
    • Monitored office workflow and administrative processes to keep operations running smoothly.
    • Managed daily operations while overseeing multiple locations to foster increased productivity.

Regional Director of Operations

Inspired Healthcare Capital/ Volante Senior Living
12.2021 - 03.2023

Volante Senior LIving is a startup assisted living management company.

  • Onboarded six new communities in four states.
  • Licensing for new acquisitions and new developments.
  • Developed budgets based on proformas.
  • Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
  • Assisted in recruiting, hiring and training of team members.
  • Identified, investigated and documented compliance violations and recommended corrective measures.

Regional Director of Operations

Pathway to Living
06.2019 - 11.2021

Operations for 10 assisted livings in WI, IL and MN. Communities are licensed for IL, AL, SLF and MC.

  • In 2019, opened 2 new development Assisted Livings in WI. Acquired 2 new IL and AL communities in 2021. Assisted in due diligence, projections and capital budgets.
  • Monthly and quarterly presentations on Ops for 3 REIT/ Investor groups. Point person for investor questions and follow up.
  • Increased census from 66% to 100% occupancy at new development in Illinois with 10+ wait list. Increased occupancy of MN assisted living by 15% in 6 months. Started 2 new developments ahead of pro forma with wait list deposits prior to opening.
  • Created mock survey process to ensure regulatory compliance. Multiple deficiency free surveys. Converted MN AL/ MC to new licensing in 2021.
  • Evaluated performance, adjusted strategies and maintained agile, sustainable operations.
  • Photographer for leadership headshots, social media campaigns and advertising.
  • Managed financial performance of regional operations, including P&L responsibility, revenue generation, and expense control
  • Championed new technology adoption within the region to enhance operational capabilities and improve overall efficiency levels

Executive Director

Coventry Village/ Five Star Senior Living
01.2017 - 06.2019

Operations for 176 unit IL, AL (CBRF) and Memory Care (CBRF) in Madison, WI.

  • In addition to the 176 units, I am the Executive Director for Courtyard Homes Condos on the Coventry Village Campus. Prepare budgets and financials for 46 Condos board
  • 100% Private pay. Increased occupancy from 80% to 96%
  • Deficiency free state surveys
  • Strategic operations, sales and staffing for a large retirement campus in the competitive market of Madison, WI
  • Coventry Village won the "Google Review Contest" company wide
  • Mentor and train new Executive Directors in the region

Senior Living Director/ Business Development- Temporary Consult

Ovation Communities
08.2016 - 01.2017

Previously known as Jewish Homes and includes the entities of Chai Point, Sarah Chudnow and Jewish Home. SNF, CBRF, RCAC and IL. This organization is non-profit.

Temporary position through December 2016.

Accomplishments:

  • Implement new EMAR and EHR for Chai Point Assisted Living
  • Implement new CRM in SNF, AL and IL across the entire organization
  • Research and transfer pharmacy services to new provider
  • Restructure office operations and leadership team at Chai Point
  • Increased census with private pay market rate. Created strategy to reduce MCO residents and increase revenue.
  • Branding launch with new logo development, tagline and website. This included presentations, open houses, promotional material development and website wireframe in tandem with Boelter and Lincoln
  • Naming and presenting Adult Day Center and Services. Campaigned to have approved by executive leadership and boards
  • Advertising, social media and marketing strategy
  • Photographer for events and website.

Consultant

EQUIP Training & Consulting
03.2016 - 08.2016

Part time/ per contract/ temporary position.

  • Plan of corrections
  • Temporary administration during change of ownership
  • Training
  • Leadership
  • Operations
  • Growth Strategies, business plans and due diligence

Regional Operations Director

Heritage Senior Living, LLC
05.2015 - 03.2016

Responsible for overall operations of 5 large assisted living communities in Wisconsin.

  • 144 Independent Living apartments
  • 188 memory care units (CBRF)
  • 34 Enhanced care units (CBRF)
  • 131 assisted living units (RCAC)

Total of 497 units.

Vice President of Operations

TouchStone Senior Services, LLC
12.2013 - 03.2015

Overall operations and business development for 8 assisted living communities in Wisconsin.

  • Sourced new development and acquisition opportunities for growth. Completed due diligence and assisted with proformas. Met with zoning boards on new developments. Coordinated with General Contractors on new developments.
  • 2005- Converted occupancy from 74% to 96% in the first year
  • Converted company to a paperless electronic charting and retention system in 2014
  • Created new Policy and Procedure system and manual in 2014
  • Took occupancy from 85% to a consistent average of 95% within 3 months of assuming position
  • Acting Chairperson for Corporate Quality Assurance Committee
  • Created QA Mock Audit Team. This has resulted in 75% of communities graduating to the abbreviated state survey list. Last 5 state surveys have been deficiency free since the start of this new initiative

Midwest Regional Director of Sales and Marketing

Assisted Living Concepts
10.2012 - 12.2013

Accountable for occupancy and revenue in 11 assisted living communities in the Midwest. (WI, MN, MI). 800 units. Supervised, trained and lead team of motivated and successful Sales Directors.

Company was purchased and is now Enlivant. Corporate, Divisional and Regional teams were replaced after the acquisition.

Marketing Director

Alden Estates of Jefferson
08.2011 - 11.2012

Sales, marketing and business development for 3 skilled nursing facilities (242 beds) in Wisconsin.

All marketing positions were eliminated company-wide after Medicare cuts.

President/ Owner

Trinity Senior Management, LLC
09.2007 - 03.2010

Assisted living management company.

  • In November 2008, acquired 3 memory care assisted living facilities. Took census from 22% to 73% within four months
  • Re-organization of company took initial $30k loss per month to cash flow within four months.
  • Maintained additional portfolio of assisted living community, senior condominiums and rental housing for business partner.
  • Scouted new development and acquisitions opportunities for two investors. Completed due diligence and proformas. Advised on targeted markets.

Station Manager (PT/Remote)

City Of Jefferson
01.2023 - Current
  • Updated weekly and monthly program schedule by establishing program availability and determining best time to air.
  • Prepared daily schedules for personnel and equipment to foster smooth functioning of broadcast.
  • Worked with camera operators and photography team to optimize equipment and effects choices.
  • Designed print media for use in brochures and flyers.

Owner/Operator

LKZ Photography
02.2019 - Current
  • Managed day-to-day business operations.
  • Digitally edited photos to enhance appearance.
  • Edited, toned, captioned, and uploaded photographs for publication.
  • Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
  • Specialize in sports, seniors, pets and family.

Education

Certification - Standard Precautions Instructor

University of Wisconsin Green Bay
Green Bay, WI
01.2023

WI CBRF Trainings -

WI CBRF Certifications

Organizational Leadership

Lakeland College
Plymouth, WI

Certification - Copper/ Bronze/ Teal Level Coaching Certification

USA Wrestling
USA Wrestling Online
01.2023

Skills

  • Investor/REIT Relations and presentations
  • Quality Assurance/ Regulatory Compliance
  • Branding, Social Media Strategies and Analytics
  • Financial Management, budgeting, expense control
  • Coaching, performance management
  • Investigations, risk management
  • Human Resources, recruitment
  • Licensing, start-ups, acquisitions, new construction
  • Portfolio management
  • Targeted marketing
  • Performance Metrics Analysis
  • Due Diligence
  • Negotiation
  • Relationship building and retention
  • New technology, systems, trends and innovation
  • Process Improvements
  • Workforce Planning
  • Operational Efficiency
  • Strategic planning and execution
  • Capital Spending
  • Risk Mitigation
  • Revenue Generation
  • Contract Administration

Timeline

Operating Director

Cornerstone Caregiving
03.2023 - 02.2024

Station Manager (PT/Remote)

City Of Jefferson
01.2023 - Current

Regional Director of Operations

Inspired Healthcare Capital/ Volante Senior Living
12.2021 - 03.2023

Regional Director of Operations

Pathway to Living
06.2019 - 11.2021

Owner/Operator

LKZ Photography
02.2019 - Current

Executive Director

Coventry Village/ Five Star Senior Living
01.2017 - 06.2019

Senior Living Director/ Business Development- Temporary Consult

Ovation Communities
08.2016 - 01.2017

Consultant

EQUIP Training & Consulting
03.2016 - 08.2016

Regional Operations Director

Heritage Senior Living, LLC
05.2015 - 03.2016

Vice President of Operations

TouchStone Senior Services, LLC
12.2013 - 03.2015

Midwest Regional Director of Sales and Marketing

Assisted Living Concepts
10.2012 - 12.2013

Marketing Director

Alden Estates of Jefferson
08.2011 - 11.2012

President/ Owner

Trinity Senior Management, LLC
09.2007 - 03.2010

Certification - Standard Precautions Instructor

University of Wisconsin Green Bay

WI CBRF Trainings -

WI CBRF Certifications

Organizational Leadership

Lakeland College

Certification - Copper/ Bronze/ Teal Level Coaching Certification

USA Wrestling
Mariah Ruhland