Summary
Overview
Work History
Education
Skills
Websites
Timeline
ATLANTA ROOTS
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Mariah Woodson

Mariah Woodson

Atlanta,GA

Summary

Women’s sports partnerships executive and former Division I volleyball athlete with experience spanning professional sports, sales, media, and event-driven sponsorship strategy. Proven track record building sponsorship infrastructure for a startup professional volleyball franchise during launch phase, creating multi-tiered partnership packages, and cultivating brand relationships across Atlanta and nationally. Background includes work at Madison Square Garden, national sports philanthropy events, and media production with Inflection Network x iHeartMedia. Deep Atlanta roots and an established network across sports, media, nonprofit, and corporate communities that accelerates partnership development and brand access.

Overview

2026
2026
years of professional experience

Work History

VP, Brand Engagement & Strategic Partnerships (Launch Phase)

Professional Volleyball Franchise (Startup)
01.2025
  • Led sponsorship strategy and full commercial inventory buildout ahead of league launch
  • Created and priced partnership assets including jersey patches ($50K–$150K), court signage, hospitality, and media integrations
  • Designed Founding, Official, and Community partner decks and sales materials
  • Built CRM tracking, forecasting models, and partner reporting systems
  • Developed creative, non-traditional sponsorship packages blending storytelling, media, and social impact
  • Cultivated local and national brand relationships across sports, entertainment, and nonprofit sectors
  • Worked cross-functionally with leadership, marketing, and operations to establish the commercial foundation of the franchise

Founder & Host | Born To The Game Podcast

Inflection Network x iHeartMedia
01.2025 - Current
  • Created a sports storytelling platform featuring children of iconic athletes, coaches, and entertainers
  • Secured studio partnership with iHeartMedia and developed sponsor-ready segment inventory and partnership decks
  • Manage guest relations, brand outreach, production logistics, and media strategy

Director of Talent, Partnerships & Event Strategy

PGD Global
2023 - Current
  • Led talent relations, sponsorship development, and event partnership strategy across high-profile sports and philanthropic platforms.
  • Worked with organizations including the NAACP, National Basketball Players Association, Calvin Peete Foundation, Nevada Donor Network, Jalen Rose Golf Invitational, and Mike Woodson Celebrity Golf Invitational.
  • Developed and sold sponsorship packages integrating hospitality, branding, media, and community impact
  • Leveraged extensive relationships across athletes, brands, media, and nonprofit leaders to open partnership conversations and drive sponsor engagement
  • Managed athlete and celebrity talent relations for national events and experiences
  • Built partnership decks, pitch materials, run of show documents, and sponsor reporting
  • Oversaw on-site partner activation and execution for large-scale events
  • Served as primary liaison between brands, talent, and event stakeholders
  • Select Events & Activations
  • ACE All-Star Party hosted by Candace Parker | WNBA All-Star Weekend
  • NAACP Image Awards Golf Invitational
  • Calvin Peete Golf Celebration
  • National Basketball Association Celebrity Golf Invitational
  • National Basketball Wives Las Vegas Summer League Retreat
  • Jalen Rose Golf Invitational
  • Mike Woodson Celebrity Golf Invitational
  • Nevada Donor Network Golf Invitational

Talent Coordinator | Carpool Karaoke: The Series

CBS Television Distribution
Los Angeles, CA
2021 - 2023
  • Coordinated on-set talent logistics and guest flow for Apple’s Carpool Karaoke production
  • Supported production, brand, and guest experience in a fast-paced media environment
  • Worked cross-functionally with producers, talent teams, and crew to ensure seamless execution.

Sales Associate

Aether Apparel
Los Angeles, CA
2017 - 2021
  • Delivered high-touch retail sales experience through product education and brand storytelling
  • Consistently exceeded sales goals through relationship-building and customer engagement
  • Developed strong communication and persuasion skills in a fast-paced sales environment

Communications & Events

Madison Square Garden
New York, NY
01.2012 - 01.2014
  • Supported event operations and communications for:
  • New York Knicks
  • New York Rangers
  • Assisted in execution of high-profile games, media events, and partner activations
  • Worked cross-functionally with marketing, media, and operations teams

Education

Bachelor of Science -

Georgia Institute of Technology
Atlanta, GA
05-2012

Division I Volleyball Student-Athlete -

University of Florida
Gainesville, FL
05-2010

Skills

  • Partnership Sales
  • Sponsorship Strategy
  • Google Slides
  • Forecasting & Reporting
  • Deck Creation
  • Brand Storytelling
  • Event Activation
  • Presentation & Negotiation
  • Women’s Sports Advocacy
  • Atlanta Market Relationships

Timeline

VP, Brand Engagement & Strategic Partnerships (Launch Phase)

Professional Volleyball Franchise (Startup)
01.2025

Founder & Host | Born To The Game Podcast

Inflection Network x iHeartMedia
01.2025 - Current

Communications & Events

Madison Square Garden
01.2012 - 01.2014

Director of Talent, Partnerships & Event Strategy

PGD Global
2023 - Current

Talent Coordinator | Carpool Karaoke: The Series

CBS Television Distribution
2021 - 2023

Sales Associate

Aether Apparel
2017 - 2021

Bachelor of Science -

Georgia Institute of Technology

Division I Volleyball Student-Athlete -

University of Florida

ATLANTA ROOTS

Lifelong ties to Atlanta’s sports and business communities through athletics, family, education, and professional engagement.
Mariah Woodson