Marialaura Becerra
As a beauty consultant and brand representative I am hardworking and a team player, able to work independently as part of a team. Having strong skills in communication and public speaking. Showing passion for my work in customer service and brand advocacy. I am bilingual in Spanish and English.
Qualified [Desired Position] with background in brand representation. Proven ability to engage customers and enhance brand presence through effective communication and promotional strategies. Demonstrated strengths in product knowledge and building strong customer relationships.
Results-driven marketing professional with a solid background in brand representation. Known for fostering brand loyalty through engaging customer interactions and creative promotional activities. Team-focused and adaptable, always striving to meet and exceed targets. Proficient in product presentation and customer engagement.
Work History
Brand Representative
4 Months- Ambassador, promoted high-performance, clinically proven skincare products to various retailers and customers. Showcasing products at events, pop-ups, and several retail locations. Educated customers on product features and benefits, fostering informed purchasing decisions. Maintained organized stock of promotional materials and supplies for events, ensuring seamless execution. . Cultivated relationships with retail partners and customers.
- Developed and executed brand awareness campaigns across social media platforms.
- Collaborated with cross-functional teams to enhance product visibility and customer engagement.
- Conducted market research to identify consumer trends and inform branding strategies.
Brand Ambassador
2 Years 5 Months- Promoted beauty brands in retail stores, enhancing visibility and customer engagement. Provide training and education about beauty products to retail staff and customers by enhancing product knowledge and driving sales. Engaged actively with customers to boost brand awareness and drive sales. Gathered insights from customers and retailers to inform brands about market trends and customer preferences. Worked across various retail locations at Sephora and Ulta stores.
- Engaged customers through product demonstrations, enhancing brand awareness and driving sales.
- Developed strong relationships with clients to promote loyalty and repeat business.
- Collaborated with marketing team to execute promotional events and campaigns effectively.
Counter Manager
1 Year 6 Months- Managed the La Prairie skincare counter by creating appealing product displays and supervising the sales team. Providing personalized skincare consultation and product recommendations. Develop and implement sales strategies to achieve targets by offering mini demos. Addressed customer needs and ensured satisfaction through tailored consultations and follow-up support.
- Led daily operations of beauty counter, ensuring exceptional customer service and product availability.
- Trained and mentored team members on product knowledge and sales techniques.
- Developed promotional displays to enhance customer engagement and drive sales.
Education
- Cosmetology
- Estiology (Esthetics)
Skills
Additional Information
Personal Information
- Title: Having a deep understanding for cosmetic products, skincare routines and customer service skills.
- Work Permit: Authorized to work in the US for any employer